Business Analytics Research Report for Nike Company

Business analytics 1
BUS501
Research report
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Business analytics 2
Table of Contents
1.0 Introduction...........................................................................................................................................3
1.1 Problem statement and information required..................................................................................3
Whether there is a difference in payment methods............................................................................3
What are the top and worst selling product categories in terms of profit?.........................................4
Is there any difference in the user groups on all of the customer attitudes?......................................4
Is there any difference in gender on all of the customer attitudes?....................................................4
2.0 DATA ANALYSIS AND RESULTS...............................................................................................................5
Difference in payment methods..............................................................................................................5
Top and worst selling products in terms of profit....................................................................................6
Is there any difference in the user groups on all of the customer attitudes?......................................7
Is there any difference in the user groups on all of the customer attitudes?......................................8
3.0 DISCUSSION OF THE RESULTS................................................................................................................9
4.0 RECOMMENDATIONS............................................................................................................................9
Reference...................................................................................................................................................11

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1.0 Introduction
Business operations in the world over has gone a notch higher to so many factors one of them
being technological advancement. Due to this, competition within industries has also heightened.
Small and weak companies which cannot cope with the level of competition have been forced
out of the market. The remaining companies have been forced to devise every method that will
allow them remain afloat in the market. Some of them have been doing market research in order
to trends in the market and their customers.
Nike Company is not an exception. It has also faced the wrath of technological advancement in
business operations. However, in order to remain in the market, the management has decided to
carry out a research survey on its various operations to understand their customers and their
position in the market. Nike Company deals in sports footwear and clothes. It has served for
several years that it has a major footprint in the production of sports products globally. The
Company’s management is so concerned about the trend in the market and their revenues. It is
against this background that they have initiated a research study to better understand their
position in terms of generation of new opportunities, sales and cost of their goods.
1.1 Problem statement and information required
The research study sought to answer various questions which include the following;
Whether there is a difference in payment methods
The Nike Company allowed customers to make payments through two methods. The methods
were credit card and PayPal. The company sought to find out whether there was a significant
difference in the two payment methods. In order to perform the test, we needed two establish the
number of variables involved. They were two related variables. This means that the test statistic

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to be employed here is a paired sample t-test (Derrick, Toher, & White, 2017). Since this is a
parametric test certain assumptions had to be made about the data. One of the main and
important assumptions is normality (Leigh, 2008). The study assumed the data was normally
distributed since the size was greater than 30.
What are the top and worst selling product categories in terms of profit?
The research study sought to establish the best-selling products and the worst selling products in
terms of profit. May be there was a possibility that some category of products were bought in
high or low numbers due to their quality. The research employed cross tabulation in order to
determine the best-selling and worst selling products. The result was presented in a cross-tabular
manner. (Hinkelmann & Kempthorne, 2010).
Is there any difference in the user groups on all of the customer attitudes?
Due to different user groups, attitudes are bound to be different but to what extent? This research
study sought to establish whether there was a significant difference in user groups in terms of
attitude. Because the variables are more than two, it means that the test statistic to be employed
here is analysis of variance (ANOVA). Since analysis of variance is a parametric test, it is very
sensitive to normality thus the research study assumed normality of the sample.
Is there any difference in gender on all of the customer attitudes?
Due to different genders, attitudes are bound to be different but to what extent? This research
study sought to establish whether there was a significant difference in attitude in terms of gender.
Because the variables are more than two, it means that the test statistic to be employed here is
analysis of variance (ANOVA). Since analysis of variance is a parametric test, it is very sensitive
to normality thus the research study assumed normality of the sample.