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Business Strategic Plan - Doc

   

Added on  2021-04-17

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Running head: BUSINESS STRATEGIC PLANBusiness Strategic PlanName of the studentName of the universityAuthor note
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1BUSINESS STRATEGIC PLANExecutive SummaryThis report had portrayed the strategic business plan of the organization named Coles which isone of the second largest supermarket chain in Australia. The report had included the vision,mission and stakeholders. The report had analyzed the market of the organization to identify itsstrengths and weakness along with the analysis of the competitors in the market. Relevantstrategic goals had been developed based on the market analysis. It had been concluded from thereport that effective strategic management is essential for gaining competitive advantage in themarket. The internal analysis shows that the organization is the market follower and has thecapability of being the market leader.
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2BUSINESS STRATEGIC PLANTable of ContentsIntroduction......................................................................................................................................3Values of Coles................................................................................................................................3Stakeholders in Coles......................................................................................................................5Importance of consulting stakeholders............................................................................................6Strategic plans..................................................................................................................................6Market Analysis of Coles................................................................................................................7Competitors in the market...............................................................................................................8Key strategic goals.........................................................................................................................10Prioritize Strategies........................................................................................................................11Action Plan....................................................................................................................................12Strategic Monitoring and Control..................................................................................................13SWOT analysis for first two strategies..........................................................................................13Strength and Weakness of Wesfarmers.........................................................................................14Risk mitigation plan.......................................................................................................................15Cost benefit analysis......................................................................................................................16Legislation impact.........................................................................................................................17Task 2.............................................................................................................................................19Business overview.....................................................................................................................19Analysis of vision and mission..................................................................................................19
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3BUSINESS STRATEGIC PLANStakeholder relationship review................................................................................................19Conclusion.....................................................................................................................................20References......................................................................................................................................21
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4BUSINESS STRATEGIC PLANIntroduction This is a report which will portray the strategic business plan of the organization namedColes which is one of the second largest supermarket chain in Australia. The report will includethe vision, mission and stakeholders. The report will analyze the market of the organization toidentify its strengths and weakness along with the analysis of the competitors in the market.Relevant strategic goals will be developed based on the market analysis. It will also develop theaction plan; risk mitigation plan and cost benefit analysis of the strategies. Therefore, the reportwill provide an overview of the organizational capabilities along with the competencies and theposition of the competitors and ally’s in the market.Values of Coles Coles has emphasized on providing the co summers with fresher products. Theorganization has been delivering value to the consumers by reducing the overall price of theweekly basket (Coles.com.au. 2018). Therefore, this has enabled them to increase the quality ofshopping for the consumers. The organization wants to provide value each day to the shoppingexperience of the consumers. Coles value their suppliers the same way as their consumers so thatthey are able to develop a long lasting relationship with their suppliers. The organization hasbeen able to develop passionate and caring work culture where the employees will work theirfullest to ensure that consumers get an outstanding shopping experience.
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5BUSINESS STRATEGIC PLANStakeholders in ColesThe stakeholders in Coles are as follows:ShareholdersCustomersEmployeesSuppliersGovernmentNon government organizationsCommunityMediaThe different stakeholders are impacted differently due to a particular business decisions.The shareholders are impacted by any business decision as there is frequent fluctuation in themarket value of the company shares. The implementation of a policy will have a direct impact onthe employees and the consumers as the employees will have to take measures for policyimplementation and the consumers will experience a difference in terms of quality of service andproducts (sustainability.wesfarmers.com.au, 2018). Suppliers are affected by the changes in theprocurement policies and the policies implemented by Coles will have to be within thegovernment rules and regulation. This will consist of forms such as competition regulationforms, retail trading hours, carbon regulations, liquor licensing, GST and tax reforms. Therefore,not abiding by any of these regulations set by the government will definitely have a negativeimpact on the government. Coles has been involved in social activities and formed collaborationwith various reputable NGO’s so failure of the organization in some extent will have a direct
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