Business Strategies Case Study for Mendelssohn Technologies

Running head: INFORMATION SYSTEM
Information System
Name of Student-
Name of University-
Author’s Note-

1INFORMATION SYSTEM
Letter of Transmittal
04/06/2018
Dr. Rikki Wagnerwas
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagnerwas,
Please find attached the report namely “Business Strategies Case Study”. This report will
be explaining in detail the entire work to be completed at Mendelssohn Technologies by me as
the student of University of Southern Queensland in Business Strategies during the course, for
the project requested by your company. This report will be having the four distinct strategies for
this business, which include the advantages of the implementation of CRM or customer
relationship management.
I would much appreciate if you could read my project report carefully, understand the
business strategies properly, complete the section given below and again fax it back to me.
Should you have any questions or comments regarding this particular proposal, do not
hesitate to contact me.
Sincerely,
___________________
Student Name & Sign

2INFORMATION SYSTEM
I have read the enclosed proposal and have the following comments:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below
(feel free to include any comments in separate page as necessary).
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_______________________ _______________________
Company Rep Name/Title Signature / Date

3INFORMATION SYSTEM
Executive Summary
The major objective of this business report is to learn about the entire case study of Dr. Rikki
Wagner. This report will be discussing regarding the complete research of the business
strategies, which had been decided that are to be undertaken within the organization of
Mendelssohn Technologies. The most significant aim of this report is to properly learn about all
the benefits of CRM or customer relationship management. This specific business strategies
report eventually helps in understanding all the merits and the demerits of the social media
within any organization or business. The other significant aims of the business report involve the
various strategies of business by the help of the business intelligence tools and data analysis. A
suitable network has been selected for the organization. All the important and relevant
recommendations and justifications are subsequently provided within this report of business
strategies.

4INFORMATION SYSTEM
Table of Contents
Introduction..........................................................................................................................5
Report Section 1 – Hardware, Software & Networking Infrastructure / Cloud Services....6
Report Section 2 – Business Intelligence..........................................................................10
Report Section 3 – Customer Relationship Management..................................................14
Report Section 4– Social Media........................................................................................16
Conclusion and Recommendations....................................................................................18
References..........................................................................................................................21
Appendix............................................................................................................................22

5INFORMATION SYSTEM
Introduction
Business strategic management can be defined as per proper formulation as well as
implementation of all the significant goals or objectives that are undertaken by any specific
organization’s top management level on the behalf of all the owners that are based on the proper
consideration of various resources as well as the assessment of any internal or external
environments within which this organization is eventually competing (Baltzan 2008). This
typical strategic management subsequently provides the complete direction to the company and
hence involving the specifications or objectives for the perfect development of plans as well as
policies that are designed for the achievement of all these objectives and then substantially
allocating these resources for the purpose of implementation of the plans. There are several
frameworks or models that help in making the business strategies to assist in the strategic
decision making in respect to competitive dynamics as well as complex environments. The
strategic management is not at all static in nature; hence all the models involve the feedback loop
for the purpose of monitoring the execution and finally informing the next round for planning.
Porter is responsible for identifying three distinct principles underneath strategies and thus
creating the most unique and valuable positions of market. Proper alignment of the
organizational activities with one another for the purpose of supporting the selected strategy is
done by strategic management. The corporate strategies involve the major reason and objective
of the business and proper competition of or competitors of the business. The operational
management and the strategic management depend on one another (Baltzan 2008). With the
operational management, the overall efficiency is improvised and thus the costs are controlled
for setting the strategies of the company. ERP or enterprise resource planning is the proper
integration of all business processes and thus making the processes into one.