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Business Strategies Report - Assignment

   

Added on  2020-03-23

27 Pages5822 Words45 Views
Running head: BUSINESS STRATEGIES REPORTTask 2: Business Strategies ReportName of the StudentName of the UniversityAuthor’s Note:

1BUSINESS STRATEGIES REPORTLetter of Transmittal18/10/2017Dr. William Moulton MarstonClara Osbourne Technologies Dear Dr. Moulton Marston,Please find attached the report entitled “Business Strategies”. This report explains in detail thework to be completed at ClaraOsbourne Technologies by me as University of SouthernQueensland student in Business Strategies during the course, for the project requested by yourcompany. The report has the four strategies for the business, including the benefits of theimplementation of enterprise resource planning, customer relationship management and supplychain management. I would much appreciate if you read my project report carefully, understand the businessstrategies properly, complete the section below and fax it back to me. If you have any questions or comments about this proposal, do not hesitate to contact me.Sincerely,___________________Student Name & Sign

2BUSINESS STRATEGIES REPORTI have read the enclosed proposal and have the following comments: I accept the proposal. I decline the proposal. I accept the proposal with the changes/comments shown below (feel freeto include any comments in separate page as necessary).------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------_______________________ _______________________ Company Rep Name/Title Signature / Date

3BUSINESS STRATEGIES REPORTExecutive SummaryThe main aim of this report is to understand the case study of Dr. William Moulton Marston. Thereport discusses about the detailed research of business strategies that has been decided to beundertaken in Clara Osbourne Technologies. The objective of this report is to know about thebenefits of enterprise resource planning and the advantages of customer relationshipmanagement and supply chain management. This report also helps to understand the advantagesand the disadvantages of social media in any business or organization. The other objectives ofthis report include the several business strategies with the help of Porter’s Five Forces Model andPorter’s Three Generic Strategies. Relevant justifications and recommendations are alsoprovided in this report.

4BUSINESS STRATEGIES REPORTTable of ContentsIntroduction......................................................................................................................................5Discussion........................................................................................................................................7Section 1: Business Strategy........................................................................................................7Porter’s Five Forces Model.....................................................................................................8Three Generic Strategies and Business Focus.......................................................................11Supply Chain Management....................................................................................................12Section 2: Enterprise Resource Planning...................................................................................13Database Management System vs. Enterprise Resource Planning........................................13Components of Enterprise Resource Planning......................................................................14Extended Enterprise Resource Planning................................................................................15Section 3: Customer Relationship Management........................................................................16Section 4: Social Media.............................................................................................................17Figure 1..................................................................................................................................18Figure 2..................................................................................................................................19Figure 3..................................................................................................................................19Conclusions and Recommendations..............................................................................................21References......................................................................................................................................24Appendices....................................................................................................................................25

5BUSINESS STRATEGIES REPORTIntroductionBusiness strategy or business management is the formulation, evaluation andimplementations of several cross functional decisions, which will be enabling a particularorganization for attaining the overall organizational goals and objectives (Baltzan and Phillips2008). In simple words, a business strategy is the plan for leadership, which is made forachieving a distinct set of objectives and goals. The probable and the significant objectives orgoals of an organization include the development of various new and innovative services orproducts, entrance into the markets that are new, incrementing the loyalty of customers,attracting customers, who are new, incrementing sales and reducing or decrementing the costs.However, there are certain leaders, who do have all the attributes of good leadership, still theysuffer and experience unexpected misfortune. These misfortunes can occur from economicrecessions, strikes, natural calamities and many more (Baltzan and Phillips 2008). These types ofunexpected and uncontrollable misfortunes can create problems and issues in their businessstrategies. However, the business strategy made by a good leader, does not suffer in thesesituations. The strategies are made in a such a way that they have the capability to face thesesituations and the organization does not suffer or experience any losses. Moreover, thesebusiness strategies can face any storm and can defend the organization against all types ofexternal, competitive, environmental and internal risks or threats. A good leader even updatesand up grades his/her business strategies so that they are up graded with the new technologiesand new environment. Business strategies are even responsible for the competitive advantages inan organization (Baltzan and Phillips 2008). Enterprise Resource Planning or ERP is theapplication of software, which helps in the facilitation of the continuous flow of informationwithin the various functions or functional modules in an enterprise or organization. In other

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