This assignment analyzes the business strategy of Zara, a Spanish fast-fashion retailer. It examines how the company uses information technology (IT) to gain a competitive edge, including the implementation of Point-of-Sale (POS) systems and automated distribution networks. The analysis also discusses the benefits of using IT in logistics and transmission, such as cost savings and efficient distribution. Furthermore, it highlights Zara's ability to respond quickly to customer needs by searching for market opportunities. Overall, this assignment provides a comprehensive understanding of Zara's business strategy and its reliance on technology to stay ahead in the fast-fashion industry.
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