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Study on Logistics and Supply Chain Management

   

Added on  2020-02-24

14 Pages3150 Words412 Views
Running head: LOGISTICS MANAGEMENTLogistics ManagementName of Student:Name of University:Author’s Note:
Study on Logistics and Supply Chain Management_1
1LOGISTICS MANAGEMENTExecutive SummaryThe main purpose of the study is intended to study the logistics and supply chain management ofinternational fashion retailer Zara. The main aspects of the study have been further seen with thepurpose to boost the customer value. The main concept of the study has included sustainabilityand competitive advantage with the application of appropriate business model and the same hasbeen evaluated with success of the company. Some of the other aspects of the report has furtherable to compare and contrast the same strategy along with the business strategies of Zara withDell and Myers. The key success factors of the Zara have been seen with Inditex. The maininputs of the collaboration, incentive capacity, information, supply chain and in the knowledgemanagement have given significant importance to the success of the organisation. The mainmindset of Zara’s strategy has been seen in terms of customer centric approach which is never tocontribute to gaining of competitive advantage.
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2LOGISTICS MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Comparison of Dell and Zara’s Logistics Management..................................................................4Dell’s Supply Chain.........................................................................................................................4Zara Supply Chain...........................................................................................................................5Point of Difference..........................................................................................................................5Type of supply chain of Dell...........................................................................................................5Comparison of Myer with Zara.......................................................................................................9Supply Chain Management Strategy...............................................................................................9Just – in – time policy....................................................................................................................10Zara’s competitive advantage........................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................12
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3LOGISTICS MANAGEMENTIntroductionZara has been discerned to be founded in 1975 by Amancio Ortega Gaona. The mainstore of the company has been seen to be dealing with the various ranges of productsof the manufacturing outlet. This was further seen to be the outlet for the cancelledorders for lingerie and night wear for women. The dealing of this has ensured a strongfoundation of the association between the retail division and at the manufacturer’send. The main priority of Zara has been seen to be done based on the SCM strategyfocused on demand for the product and customers (Zara.com 2017). Competitive Analysis of ZaraThe suggestion on the sustainability and the competitive advantages of Zara has beenintroduced with the fives forces analysis on the company. The various types of the detailedanalysis of the study have revealed a tough competition of the company with various types of thecompetitors such as Benetton, H&Mand GAP. It has been further discerned that in2008, the Inditex contributed the way to reach to the top to be successful as a fashion retailer.The deteriorating economic situation has changed the global perspective of the company’sdecision. In the recent times the products are having shorter lifespan, with the more unstable asthe company is not seen to be based on the glory (Hübner, Kuhn and Sternbeck 2013). The logistics management of Zara is based on vertical integration and Just-in-timedeployment of the operations. The technology of the company has been further seen to be drivenby the key success factors. Some of the main form of the collaboration of the company has been
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