Business Strategies for Mail Order Success

This solved assignment examines business strategies for Dr. William Moulton Marston's recent venture into computer mail order. It analyzes the application of Porter's Five Forces Model and Three Generic Strategies to guide the company's growth. The assignment delves into supply chain management, enterprise resource planning (ERP) systems, customer relationship management (CRM), and the role of social media in a modern business context.

Running head: BUSINESS STRATEGIES REPORT
Task 2: Business Strategies Report
Name of the Student
Name of the University
Author’s Note:

1
BUSINESS STRATEGIES REPORT
Letter of Transmittal
18/10/2017
Dr. William Moulton Marston
Clara Osbourne Technologies
Dear Dr. Moulton Marston,
Please find attached the report entitled “Business Strategies”. This report explains in detail the
work to be completed at Clara Osbourne Technologies by me as University of Southern
Queensland student in Business Strategies during the course, for the project requested by your
company. The report has the four strategies for the business, including the benefits of the
implementation of enterprise resource planning, customer relationship management and supply
chain management.
I would much appreciate if you read my project report carefully, understand the business
strategies properly, complete the section below and fax it back to me.
If you have any questions or comments about this proposal, do not hesitate to contact me.
Sincerely,
___________________
Student Name & Sign

2
BUSINESS STRATEGIES REPORT
I have read the enclosed proposal and have the following comments:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below (feel free
to include any comments in separate page as necessary).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Rep Name/Title Signature / Date

3
BUSINESS STRATEGIES REPORT
Executive Summary
The main aim of this report is to understand the case study of Dr. William Moulton Marston. The
report discusses about the detailed research of business strategies that has been decided to be
undertaken in Clara Osbourne Technologies. The objective of this report is to know about the
benefits of enterprise resource planning and the advantages of customer relationship
management and supply chain management. This report also helps to understand the advantages
and the disadvantages of social media in any business or organization. The other objectives of
this report include the several business strategies with the help of Porter’s Five Forces Model and
Porter’s Three Generic Strategies. Relevant justifications and recommendations are also
provided in this report.

4
BUSINESS STRATEGIES REPORT
Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................7
Section 1: Business Strategy........................................................................................................7
Porter’s Five Forces Model.....................................................................................................8
Three Generic Strategies and Business Focus.......................................................................11
Supply Chain Management....................................................................................................12
Section 2: Enterprise Resource Planning...................................................................................13
Database Management System vs. Enterprise Resource Planning........................................13
Components of Enterprise Resource Planning......................................................................14
Extended Enterprise Resource Planning................................................................................15
Section 3: Customer Relationship Management........................................................................16
Section 4: Social Media.............................................................................................................17
Figure 1..................................................................................................................................18
Figure 2..................................................................................................................................19
Figure 3..................................................................................................................................19
Conclusions and Recommendations..............................................................................................21
References......................................................................................................................................24
Appendices....................................................................................................................................25

5
BUSINESS STRATEGIES REPORT
Introduction
Business strategy or business management is the formulation, evaluation and
implementations of several cross functional decisions, which will be enabling a particular
organization for attaining the overall organizational goals and objectives (Baltzan and Phillips
2008). In simple words, a business strategy is the plan for leadership, which is made for
achieving a distinct set of objectives and goals. The probable and the significant objectives or
goals of an organization include the development of various new and innovative services or
products, entrance into the markets that are new, incrementing the loyalty of customers,
attracting customers, who are new, incrementing sales and reducing or decrementing the costs.
However, there are certain leaders, who do have all the attributes of good leadership, still they
suffer and experience unexpected misfortune. These misfortunes can occur from economic
recessions, strikes, natural calamities and many more (Baltzan and Phillips 2008). These types of
unexpected and uncontrollable misfortunes can create problems and issues in their business
strategies. However, the business strategy made by a good leader, does not suffer in these
situations. The strategies are made in a such a way that they have the capability to face these
situations and the organization does not suffer or experience any losses. Moreover, these
business strategies can face any storm and can defend the organization against all types of
external, competitive, environmental and internal risks or threats. A good leader even updates
and up grades his/her business strategies so that they are up graded with the new technologies
and new environment. Business strategies are even responsible for the competitive advantages in
an organization (Baltzan and Phillips 2008). Enterprise Resource Planning or ERP is the
application of software, which helps in the facilitation of the continuous flow of information
within the various functions or functional modules in an enterprise or organization. In other

6
BUSINESS STRATEGIES REPORT
words, Enterprise Resource Planning facilitates the sharing of the information within the several
units of organization and several demographic locations (Baltzan and Phillips 2008). The main
advantages of Enterprise Resource Planning or ERP include the information sharing amongst the
organization or enterprise, enabling several decision makers to have a view of the information
that is enterprise wide. The other advantages of ERP include providing scalability and flexibility
in the business in a cost effective way. Customer relationship management is the approach for
managing all types of features of the relationship between the customers and the respective
organization (Baltzan and Phillips 2008). It increments the retention and customer loyalty and
the organizational profit is incremented. Social media are technologies that are utilized for
reaching to the customers or clients. This is the easiest medium for any organization to reach to
their customers or clients. Businesses or organizations are also considered as the avenue for
communication with the customers and promotion of their brand (Baltzan and Phillips 2008).
Moreover, social media even helps in managing the business easily and effectively.
The following report outlines the case study of Dr. Moulton Marston. This report will be
helpful to Dr. William Moulton Marston for understanding the information technology strategies
for retaining the competitive advantage in the in the market space (Baltzan and Phillips 2008).
The report will also describe about the advantages of implementation of ERP and also the
advantages of implementation of customer relationship management system in the business. The
final portion of the report describes about pros and cons of presence of social media in a
business. The description is given in the following paragraphs.

7
BUSINESS STRATEGIES REPORT
Discussion
Section 1: Business Strategy
Business strategies are plans for leadership that are undertaken in every business or
organization to understand and attain the several organizational goals and objectives. A good
leader or a good business analyst makes the strategy for their business and thus help the
organization in attaining the goals and objectives (Baltzan and Phillips 2008). The specific set of
goals and objectives of an organization include growth and development of innovative products
and services, entrance into the market that is brand new, reducing or decrementing the costs,
incrementing the sales of the organization, attracting the new customers and the incrementing or
increasing the loyalty of customers. It is evident that a business often suffers through a lot of ups
and downs (Baltzan and Phillips 2008). The main unexpected or uncontrollable problems or
misfortunes in a business include the economic recessions, strikes, natural calamities and natural
disasters. When a good leader makes a business strategy, he makes it in such a way that it can
suffer in tough situations and the business will not face any losses. They often update their
business strategies so that it is easily acceptable by the internal or external environments and the
constant change and modifications in the business. Business strategies even bring competitive
advantages to the organization. A competitive advantage is the major aspect of a particular
service or product, which is responsible for the overall growth and profit of the organization and
the feature that helps to understand the overall competition of the organization from other similar
organizations and businesses. Competitive advantages and benefits provide similar service and
product either at a low price or with additional value, which fetches the premium prices (Baltzan
and Phillips 2008). All types of new and innovative products are made when there is a
competitive advantage in the business or the organization. There are several information

8
BUSINESS STRATEGIES REPORT
technology strategies that can be undertaken by Dr. William Moulton Marston for retaining and
obtaining the competitive advantages in their market space.
Porter’s Five Forces Model
The popular Porter’s Five Forces Model can be utilized in his information technology
strategies (Baltzan and Phillips 2008). According to Mr. Michael Porter, the main competitive
forces, which can hurt the potential sales of a business are as follows:
i) Customers: The first competitive force is the knowledgeable customers. They have the
capability to bring down the prices forcefully simply by building or creating rivalry amongst
each other. All organizations want to achieve their business and organizational goals and
objectives by defeating their competitors.
ii) Suppliers: The second competitive force for any organization is the influential
suppliers, who normally drive down the profits by charging or claiming high prices for the
suppliers.
iii) New Market Entrants: The third major competitive force for any organization is the
new market entrant (Baltzan and Phillips 2008). The new market entrants often have or often
steal the potential investment capital. If the new entrants will not come in the market, there will
be almost no competition in the market space.
iv) Substitute Products: The fourth or the final major competitive force for any
organization is the substitute products. There are many organizations or businesses, which make
similar or same products or services. For example, suppose there is a phone company that makes
excellent mobile phones and is widely accepted by all customers or clients (Baltzan and Phillips
2008). Suddenly, a new company enters into the market and they claim to be making similar

9
BUSINESS STRATEGIES REPORT
mobile phones with similar features and advantages. Under the pressure of competition, the
existing company will try to make better products and with more relevant advantages. This
particular force of substitute products can often become competition for the business or
organization.
For combating these above mentioned competitive forces, Michael Porter has developed
the popular Porter’s Five forces Model, which is an extremely useful tool for understanding the
implications of competition for the business strategy (Baltzan and Phillips 2008). These five
forces helps in determining the relative attractiveness of a particular industry. The distinct five
forces of the Porter’s Five Forces Model are as follows:
i) Buyer Power: Buyer power in the Porter’s Five Forces Model describe the power of
buyers. This particular power is high, when the buyers have several sellers to choose. When the
number of sellers is higher, the buyer power is higher and when the number of sellers is less, the
buyer power is lower. The buyer power normally reflects the ability for directly affecting the
price, which the buyers are willing to pay for a particular item. Strong power of buyer is similar
to the monopsony (Baltzan and Phillips 2008). Monopsony is a type of market situation, in
which only one buyer is present and several suppliers are present. In this particular situation, the
buyer is the main person. He sets the price and thus he enjoys all the power. Buyer power can be
eradicated or reduced by the manipulation of switching costs, which normally will make the
customers reluctant for switching to other products or services. The switching costs involve the
intangible and financial values. Another way of reducing the buyer power is with loyalty
programs (Baltzan and Phillips 2008). This type of loyalty programs usually reward the
customers on the basis of the money spent by them. Loyalty programs even attract the customers.

10
BUSINESS STRATEGIES REPORT
This buyer power is directly related to the business of Dr. William Moulton Marston as the
number of sellers is higher and thus the buyer power is high.
ii) Supplier Power: The supplier power is the second force of the Porter’s Five Forces
Model. A supply chain consists of all the involvement of the parties in the procurement of a raw
material or a product (Baltzan and Phillips 2008). In a specific chain of supplies, an organization
consists of both the customers and the suppliers. The relationship between the buyer and the
supplier mainly occur when the buyer usually purchases the raw materials from the other
suppliers. The power of the supplier is higher when any one supplier has concentrated the power
over an industry. The main features that are influenced in an industry for making the power of
the supplier high are the limitation in the quality or the services, the charge of higher prices and
the shifting of the costs to the participants of the industry (Baltzan and Phillips 2008). This
supplier power is directly related to the business of Dr. William Moulton Marston as he will be
investing his money in the business and retaining the competitive advantages
iii) Threat of Substitute Products or Services: This is the third force of Porter’s Five
Forces Model. The threat of substitute product or service is extremely high when several and
various alternatives are present for a particular product or service. Customers have the tendency
to opt for better quality products in a cost effective way (Baltzan and Phillips 2008). The threat
to the substitute products is extremely high when there are many organizations in the market,
which make similar products or services. The business of Dr. William Moulton Marston can be
in problem if there is a threat of substitute products or services. They should be careful while
understanding the threat of the substitute products and services.

11
BUSINESS STRATEGIES REPORT
iv) Threat of New Entrants: The threat of the new entrants are the fourth force in the
Porter’s Five Forces Model. This type of threat is high when the new competitors of the business
enter into the market. This type of threat is high when the entrance of the new competitors in the
market is the easiest part of their business and lower when there are certain specific barriers in
the entry of the competitors (Baltzan and Phillips 2008). The barrier to the entrance of the new
competitors in the market is the feature of service or product that the customers have from an
organization. The threat of the new entrants often turn out to be the most significant problem for
any organization and thus the competition is higher in this case.
v) Rivalry among Existing Competitors: The rivalry amongst the existing competitors
are the most important feature or competitive force for any business or organization (Baltzan and
Phillips 2008). The rivalry amongst the existing customers is extremely high the moment the
competition is high in the market. The rivalry amongst the existing customers is low when the
competition is self satisfied. Competition is extremely high in any organization.
Three Generic Strategies and Business Focus
The business focus for the case study of Dr. William Moulton Marston should be done on
the basic of the Porter’s Three Generic Strategies. The Porter’s three generic strategies help any
business or organization in achieving the competitive advantages. The three generic strategies
are as follows:
i) Broad Cost Leadership: The broad cost leadership is the first generic strategy of
Porter. The entry barriers have the ability to cut price in retaliation of the potential entrants. The
buyer power of the broad cost leadership has the ability to offer low prices to the powerful
buyers (Baltzan and Phillips 2008). The supplier power is much better from powerful suppliers.

12
BUSINESS STRATEGIES REPORT
There are two types of markets, the broad market and the narrow market. The broad cost
leadership operates in broad market and lower costs.
ii) Broad Differentiation: The second generic strategy of Porter is the broad
differentiation. The entry barriers are the customer loyalty can discourage the potential entrants
(Baltzan and Phillips 2008). The buyer power is extremely less for negotiating between less
numbers of alternatives. The supplier power is better able to pass on the supplier price.
iii) Focused Strategy: Focused strategy is the third generic strategy of Porter. The entry
barriers of this strategy are to focus on the core competencies. The buyer power is extremely less
for negotiating between less numbers of alternatives (Baltzan and Phillips 2008). The suppliers
have power because of the lower volumes.
The three generic strategies would be helpful for the business and thus these should be
followed by Dr. William Moulton Marston in his business.
Supply Chain Management
Supply chain management or SCM is the involvement of management of the flow of
materials, financial flows and information flows between the stages in a supply chain for
maximizing the effectiveness of overall supply chain and profitability. The five basic
components of supply chain management include plan, source, make, deliver and return (Baltzan
and Phillips 2008). These five components of supply chain management is extremely beneficial
for attaining and achieving the organizational goals and objectives. There are two types of supply
chain management. They are the supply chain planning systems and supply chain execution
systems. The main benefits of supply chain management include improvement of customer

13
BUSINESS STRATEGIES REPORT
service and enabling the companies in bringing the products. This would be extremely beneficial
for the business of Dr. William Moulton Marston.
Section 2: Enterprise Resource Planning
Dr. William Moulton Marston will be getting the advantages and benefits of
implementation of enterprise resource planning. The main advantages of ERP include excessive
competition, efficiency, forecasting, collaboration of several functional modules, scalability, cost
effective, integrated information, mobility, streamlines processes, high productivity and
flexibility (Baltzan and Phillips 2008). The most important advantage that Dr. Marston would be
getting after the implementation of ERP is the high security. ERP is extremely secured and thus
the business would be in safe hands.
Database Management System vs. Enterprise Resource Planning
Database Management System Enterprise Resource Planning

14
BUSINESS STRATEGIES REPORT
1. Database management system is the
system that is utilized for managing and
storing the organization’s database.
1. Enterprise Resource Planning or ERP
is the application of software, which
helps in the facilitation of the continuous
flow of information within the various
functions or functional modules in an
enterprise or organization.
2. Database management system does
not deal with the different functional
models of an organization.
2. Enterprise Resource Planning does not
deal with any of the database
management of any organization.
The above mentioned differences clearly state about the differences between database
management system and enterprise resource planning (Baltzan and Phillips 2008). Dr. William
Moulton Marston should opt for enterprise resource planning in his business rather than database
management system.
Components of Enterprise Resource Planning
The main components of enterprise resource planning are as follows:

15
BUSINESS STRATEGIES REPORT
i) Customer Relationship Management
ii) Supply Chain Management
iii) Human Resources
iv) Finance
v) Marketing
These five components together constitute a flexible enterprise resource planning
(Baltzan and Phillips 2008). Dr. Moulton Marston would be getting all the features or benefits
from the implementation of ERP in his organization.
Extended Enterprise Resource Planning
The extended enterprise resource planning has four distinct components. These
components are as follows:
i) Business Intelligence
ii) Customer Relationship Management
iii) Supply Chain Management
iv) Ebusiness.
This particular business should select customer relationship management or CRM and
supply chain management or SCM as these two components will be extremely beneficial for any
organization in a cost effective way (Baltzan and Phillips 2008).

16
BUSINESS STRATEGIES REPORT
The main consideration that is to be taken into account are the advantages of enterprise
resource planning in the business. The main advantages of enterprise resource planning include
excessive competition, efficiency, forecasting, collaboration of several functional modules,
scalability, cost effective, integrated information, mobility, streamlines processes, high
productivity and flexibility (Baltzan and Phillips 2008). The most important advantage that Dr.
Marston would be getting after the implementation of ERP is the security.
Section 3: Customer Relationship Management
Customer relationship management is the approach for managing all types of features of
the relationship between the customers and the respective organization. It increments the
retention and customer loyalty and the organizational profit is incremented. Customer
relationship management allows a particular organization for gaining insights into the buying
behaviour of customers (Baltzan and Phillips 2008). A customer relationship management
system tracks down the communication between the customer and the provider. This particular
feature helps to improve the overall productivity of the organization by taking into account or
consideration the feedback of the customers and thus the organization becomes successful in
achieving the organizational goals and objectives. There are three phases in the evolution of
customer relationship management. The three phases include reporting, analysis and predicting..
the reporting phase of customer relationship management helps to recognize the particular
customers in every application. The second phase divided the organizational segments like best
customers or worst customers (Baltzan and Phillips 2008). The third phase is the predicting
phase. This phase helps the organizations by providing relevant predictions that can happen in
near future.

17
BUSINESS STRATEGIES REPORT
There are three types of customer relationship management. They are operational,
analytical and collaborative customer relationship management. The operational CRM deals with
the marketing automation, sales automation and service automation. The collaborative CRM
deals with the Internet, E-mails, call centres and face to face contact (Baltzan and Phillips 2008).
The analytical customer relationship management only deals with the analysis of data. Dr.
Moulton Marston will be getting the advantages of the implementation of customer relationship
management system in his business. The operational customer relationship management system
increases the day to day operations in marketing, sales and customer service. Operational
customer relationship management utilizes various tools and technologies for performing the
tasks for marketing, sales and customer service. Marketing customer relationship management
systems have the ability for transforming into a new way of doing business by the utilization of
customer relationship management (Baltzan and Phillips 2008). The three main operational CRM
tools that are utilized in marketing are list generators, campaign management and cross selling
and up selling. Similarly for sales purpose, there are again three types of sales customer relation
management. They are the sales management, contact management and opportunity
management. These above mentioned technologies help to increase the sales of any organization
in the day to day operation. For the improvement of customer services, the three operational
customer relationship management are the contact centre, web based sell service. Dr. William
Moulton Marston will be getting the several advantages of customer relationship management
and moreover the day to day operations are also evaluated by utilizing the tools and technologies.
Section 4: Social Media
Social media are technologies that are utilized for reaching to the customers or clients
(Baltzan and Phillips 2008). This is the easiest medium for any organization to reach to their

18
BUSINESS STRATEGIES REPORT
customers or clients. Businesses or organizations are also considered as the avenue for
communication with the customers and promotion of their brand. Moreover, social media even
helps in managing the business easily and effectively. Dr. Moulton Marston should understand
that social media could be the best medium of communication (Baltzan and Phillips 2008). The
brand of the products are promoted is the organization is on social media. This is the easiest way
of communication. Moreover, marketing of any product can be easily done in the presence of a
social media.
Clara Osbourne Technologies has made the Whovian Pandorica’s Database Management
System (DBMS). However, there are other organizations as well who make similar products. The
best example in the field of database management system is Oracle. This was marketed and
produced by Oracle Corporation.
Figure 1: (Source: Baltzan and Phillips 2008)

19
BUSINESS STRATEGIES REPORT
The second example of such databases is the DB2. This was the product from IBM. It is
an extremely high quality software that helps in storing, manipulating and retrieving the data.
Figure 2: (Source: Baltzan and Phillips 2008)
The third example in this field of databases is the Microsoft SQL Server. It is the
RDBMS or relational database management system. It was developed by the most popular
organization namely, Microsoft.
Figure 3: (Source: Baltzan and Phillips 2008)
The business should learn how to handle and manage the presence of social media. They
should hire proper relevant experts for the management of social media for their business

20
BUSINESS STRATEGIES REPORT
(Baltzan and Phillips 2008). Moreover, strict laws should be enforced so that the cyber hackers
do not get involve in any type of hacking.
The above mentioned three organizations have extremely strong impact of presence in the
social media.
The social media policy is as follows:
POLICY
This policy provides guidance for employee use of social media, which should be broadly
understood for purposes of this policy to include blogs, wikis, micro blogs, message boards, chat
rooms, electronic newsletters, online forums, social networking sites, and other sites and services
that permit users to share information with others in a contemporaneous manner.
PROCEDURES
There are few rules or principles that should be maintained by all employees.
 Employees need to know and adhere to the [Company’s Code of Conduct, Employee
Handbook, and other company policies] when using social media in reference to.
 Although not an exclusive list, some specific examples of prohibited social media
conduct include posting commentary, content, or images that are defamatory, proprietary,
harassing, libelous, or that can create a hostile work environment.
 Social media networks, blogs and other types of online content sometimes generate press
and media attention or legal questions. Employees should refer these inquiries to
authorized spokespersons.

21
BUSINESS STRATEGIES REPORT
 Subject to applicable law, after‐hours online activity that violates the Company’s Code of
Conduct or any other company policy may subject an employee to disciplinary action or
termination.
 Social media use should not interfere with employee’s responsibilities. Computer
systems are to be used for business purposes only. When using [Company’s] computer
systems, use of social media for business purposes is allowed (ex: Facebook, Twitter,
blogs and LinkedIn), but personal use of social media networks or personal blogging of
online content is discouraged and could result in disciplinary action.
Conclusions and Recommendations
Therefore, from the above discussion it can be concluded that, Dr. William Moulton
Marston is suffering from dilemma in the business. There are four aspects or features that are
noticed in the report. The four features or aspects are information technology strategies,
advantages of the implementation of enterprise resource planning in the business, advantages or
benefits of the implementation of customer relationship management in the business and the pros
and cons of the presence of social media in a business. Dr. William Moulton Marston was
extremely impressed with the computing firm namely, Clara Osbourne Technologies. This
organization has developed the Whovian Pandorica’s Database Management System or DBMS
utilizing the Microsoft Access and the Decision Support System using the Microsoft Excel. Dr.
Moulton Marston has realised that the business has many things to learn. Moreover, he has also
realised that business is required to invest specific amount of money for bringing the business
into modern online business world from their recent set up of computer mail order. Dr. Moulton
Marston has contacted the organization Clara Osbourne Technologies for proper advise of the
business that how can the business can develop their mail order business into the online presence

22
BUSINESS STRATEGIES REPORT
of a cutting edge. Business strategies are certain plans for leadership in a business that helps to
attain the long term organizational goals and objectives. These strategies help a business to
flourish or grow with respect to the probable environmental and competitive threats or risks. The
report has described the Five Forces Model of Porter with proper justifications. Moreover, the
business focus is also mentioned in relation with the Porter’s Three Generic Strategies. The
benefits or advantages of supply chain management and the types of metrics the business should
be using to measure the performance of their Supply Chain Management or SCM. The various
upstream and downstream steps are also discussed in the business’s Supply Chain Management.
The advantages of the implementation of enterprise resource planning are also described in the
report. Enterprise resource planning provides flexibility and scalability to the business in a cost
effective way. The report also includes the differentiation between a database management
system and an enterprise resource planning system. The core components of enterprise resource
planning are also provided in the report. Moreover, relevant justifications are also provided in the
report. Customer relationship management or CRM is the stable relationship between the
customers and the organizations that brings profit to the business. It increments the retention and
customer loyalty and the organizational profit is incremented. The fourth section is the social
media. This report describes about the pros and cons of social media in the business. Social
media is the best way for communication between the customers and organizations. A proper
Social Media Policy is also given in the report for the betterment of the case study of Dr.
William Moulton Marston. The recommendations or suggestions that would be suitable for the
business are as follows:
i) Implementation of a proper and cost effective enterprise resource planning in the
business is the best suggestion for the organization.

23
BUSINESS STRATEGIES REPORT
ii) The second recommendation for the business or the organization would be maintaining
a healthy and good relationship with the customers.
iii) The third recommendation for this organization would be maintaining and following a
good supply chain management in their business.
iv) The fourth recommendation for this organization would be providing loyalty
programs to the existing customers so that the existing and the new customers are attracted to the
business.
v) The fifth recommendation for the organization would be being careful with the
communication and interaction in the social media as social media can welcome several
problems or issues.
The above mentioned recommendations would be extremely helpful to the organization
and Dr. William Moulton Marston would be able to implement his business strategies easily ad
effectively in the business.

24
BUSINESS STRATEGIES REPORT
References
Baltzan, P. and Phillips, A., 2008. Business driven information systems. McGraw-Hill/Irwin.

25
BUSINESS STRATEGIES REPORT
Appendices
Date of
Research
Activity
Description of
Research Activity
Web Sites Time
Duration of
the Activity
October 18,
2017
The major
objective of this
report is to
understand the
case study of Dr.
William Moulton
Marston. The
report discusses
about the detailed
research of
business strategies
that has been
decided to be
undertaken in
Clara Osbourne
Technologies. The
objective of this
report is to know
about the benefits
https://dl.acm.org/citation.cfm?id=1457669 The time
duration of
this activity
is 8 hours.

26
BUSINESS STRATEGIES REPORT
of enterprise
resource planning
and the advantages
of customer
relationship
management and
supply chain
management. This
report also helps to
understand the
advantages and the
disadvantages of
social media in
any business or
organization. The
other objectives of
this report include
the several
business strategies
with the help of
Porter’s Five
Forces Model and
Porter’s Three