Business Strategies - Sample Assignment

Running head: BUSINESS STRATEGIES REPORT
Task 2: Business Strategies Report
Name of the Student
Name of the University
Author’s Note:

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BUSINESS STRATEGIES REPORT
Letter of Transmittal
06/06/2018
Dr. Rikki Wagner
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagner,
Please find attached the report namely “Business Strategies Case Study”. This report explains the
entire work that is to be completed at Mendelssohn Technologies by me as the student of
University of Southern Queensland in Business Strategies during the course, for the project
requested by your organization. This report comprises of four specific strategies for this business
that include the benefits of the implementation of customer relationship management or CRM,
implementation of business intelligence tools, selection of hardware, software and networking
infrastructure or cloud services and importance of social media within business. I would much
appreciate if you read my project report carefully, have the knowledge about the four business
strategies properly, complete the section given below and send it back to me.
If you have any questions or comments regarding this particular proposal, do not hesitate to
contact me.
Sincerely,
___________________
Student Name & Sign

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BUSINESS STRATEGIES REPORT
I have read the enclosed proposal and have the following comments:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below (feel free
to include any comments in separate page as necessary).
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_______________________ _______________________
Company Rep Name/Title Signature / Date

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BUSINESS STRATEGIES REPORT
Executive Summary
The main objective of the business report is to know regarding the complete case study of Dr.
Rikki Wagner. The report would be solely explaining regarding the detailed research of four
distinct business strategies that are been decided to be used within the company of Mendelssohn
Technologies. This report aims to describe the entire scenario of this organization and how this
organization would work when they would take up the four strategies in the business. The first
and the foremost strategy is selection of specific hardware, software as well as various
networking infrastructures. Moreover, a proper cloud service is been selected for the company.
The second strategy is the selection of business intelligence. Proper tools for business
intelligence are also selected within this report. This strategy helps in reducing the complexity of
the organizational problems to a greater extent. The third section of this report focuses on the
CRM or customer relationship management. This strategy would be helpful for them in
maintaining their relation with the clients or customers. The final section of this report explains
about the fourth strategy, which is the social media. It is the most easiest or the simplest method
to communicate with the rest of the clients or customers. Significant recommendations or
suggestions are provided in the report for helping the organization in solving the issues properly.

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Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................6
Business Strategy.........................................................................................................................6
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services.........7
Report Section 2: Business Intelligence and its Benefits..........................................................10
Report Section 3: Customer Relationship Management and its Advantages............................14
Report Section 4: Social Media with its Importance.................................................................15
Conclusions and Recommendations..............................................................................................17
References......................................................................................................................................20
Appendix........................................................................................................................................21

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BUSINESS STRATEGIES REPORT
Introduction
Business strategy or simply business management can be defined as any organization’s
high level plan to reach the various objectives and goals of a business (Baltzan 2012). All the
strategies eventually succeed whenever they are leading to the growth of any business, stronger
financial performance and the stronger competitive position. When this specific higher level
strategy fails, the particular organization should either alter their strategies or prepare for going
out of their business (Bharadwaj et al. 2013). Business strategy is the working plan of any
organization to achieve the specific vision and mission of their business. Moreover, it helps to
prioritize the goals and objectives and compete successfully for any business. The financial
performance is well optimized with the respective business model. These objectives are to be
chosen properly for completing the strategies of the organization. The typical organization
comprises of various important and significant objectives and as a result, they make up several
business strategies for properly accomplishing the business objectives. Margins as well as
revenues are earned from these business strategies (Johnson 2016). The organizational strengths,
weaknesses, vulnerabilities, opportunities, resources and threats are well spotted or identified
with these business strategies. The business strategies should be made in such a way that the
above mentioned factors are well defined and the competitors of the market are identified by
them. Within the business, the strategy starts with focusing over the higher level objectives
within private industries. This helps to increase the owner’s value (Verbeke 2013). For each and
every business, the major reason to implement this business strategic management is to reduce
their business complexities to a greater level.

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The following report will be outlining the entire case study of Dr. Rikki Wagner. This
particular report would be extremely helpful for Dr. Rikki Wagner in understanding the various
strategies of information technology and also retain the several competitive advantages within
their business. This report is sub divided in four parts. The first and the foremost strategy is to
select a specific hardware, software and networking infrastructure. The cloud service will also be
selected in this report. The second strategy is to select proper tools for the business intelligence.
The third section focuses on the customer relationship management of CRM for this particular
organization. The final part of the report clarifies the importance of social media for this specific
organization and Dr. Rikki Wagner.
Discussion
Business Strategy
Business strategies could be defined as the higher level plans of leadership, which are to
be undertaken within any business or company for understanding as well as attaining the various
organizational goals or objectives (Blackburn, Hart and Wainwright 2013). A specific good
business analyst or a good leader is responsible for making the strategies for the business and
hence helping the company in obtaining the several goals or business objectives. The explicit set
of objectives and goals of any company involves better growth or development of the innovative
services and products, perfect entry in the market place, which is completely new, and thus
reducing or diminishing the expenses, increasing the organizational sales, attracting the brand
new customers as well as the increasing or incrementing the loyalty of their clients. It is evident
that any company eventually suffers from various ups or downs. The major and the most
significant uncontrollable and unexpected problems or issues within any business involve the

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strikes, economic recessions, natural disasters and natural calamities (Bentley, Omer and Sharp
2013). When any good leader or business analyst is responsible for making a specific business
strategy, he or she helps in making it in such a way that it could easily suffer in tougher
situations and hence the organization would not be facing any type of losses. These business
analysts often help in updating the business strategies for the reason that these could be easily or
promptly acceptable by all the internal environments or the external environments and also the
constant alterations or modifications within the business. All of these business strategies also
bring out competitive benefits to this organization (Brewster 2017). The competitive benefit is
the most important feature of any specific service and product that is solely responsible for total
growth or profit of any organization and thus the aspect that is used for understanding the
complete competition of this business from all the other similar businesses or organizations. The
various competitive benefits or advantages give similar product or service either at the lower
prices or with the additional value that fetches the best prices. All kinds of innovative and new
products could be made of only when there is a basic competitive advantage within the
organization or the business (Spender 2014). There could be even various strategies of
information technology, which could be under taken by Dr. Rikki Wagner for obtaining as well
as retaining the competitive benefits in their business of Mendelssohn Technologies.
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services
There could be some of the most important networks of private cloud, which are
eventually provided with all the services of auto scaling, more security, compliance, self-service,
instant provisioning, as well as many identity features of management (Woerner and Wixom
2015). All the popular providers, who are responsible for providing the cloud platforms are
mainly called Microsoft Azure, Amazon Web Services or AWS and Google Cloud. All of these

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cloud platforms are solely responsible for providing similar types of capabilities that include
networking, storage as well as computing. All of these three providers of cloud eventually invest
hugely on the cloud services and thus comprise of the parent organization for this purpose. This
hence helps the organizations in making all of their products and services extremely vital and
trustworthy (Reich and Benbasat 2013). Amazon Web Services or AWS subsequently supports
the services of Hadoop and this is called Elastic Map Reduce. Similarly, Microsoft Azure is
responsible for providing services of HD Insight and Google Cloud is responsible for providing
Dataproc services.
Amongst all the three services, Amazon Web Services or AWS is the most popular and
significant of all. They provide huge varieties of services (Baltzan 2012). Around more than 100
various types of services like enterprise applications, networking, IoT, mobile, developer tools,
database, analytics, security, management tools, storage and computing.
These three cloud platform providers could be easily utilized by Dr Rikki Wagner. He
could even utilize various tools and techniques of machine learning and hence could also have
various added features and services, which could target the specific area of a cutting edge
technology, known as Internet of Things or IoT. Server less computing could also be utilized by
him (Baltzan 2012). When he will implement any of these cloud services in his business, he
would be able to connect the cloud to various applications of mobile and hence could create the
highest performance in any computing environment, which could satisfy the requirements of
their business and hence converting their business to electronic business.
Each and every above mentioned cloud vendor is extremely vital or strong in terms of
machine learning. They could easily help out all the developers in creating the several models for

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machine learning (Johnson 2016). Amazon Web Services or AWS has announced all the newer
three services for machine learning to properly execute image recognition in any business. The
learning models for text to speech, called Polly are utilized here.
In case of Google Cloud, the respective engineers of the machine learning helps in
building up of models that are based on the open source deep learning library, called the Tensor
Flow (Blackburn, Hart and Wainwright 2013). This particular cloud helps in offering the entire
host for the application program interfaces and hence involving processing of the computer
vision, translation and natural language.
For Microsoft Azure, machine learning is responsible for helping the various developers
in writing, deploying and testing of the algorithms in the application program interfaces. The
clients could easily run the various applications or services within cloud environment by the
implementation of all the approaches of cloud.
The distinct computer hardware can never work without the help of computer software.
Two kinds of programs are present. They are the application software and systems software.
Systems software can be defined as the particular computer programs, which manage each and
every resource of any computer system and hence simplify these applications to a great extent
(Baltzan 2012). The main parts of this system software are operating systems, software utilities,
and translators, networking software and DBMS or database management system. Moreover, the
disk operating system, file utilities management and computer operating system are well
managed by this systems software.
The second program is application software. It is the distinct software program, which is
responsible for directing the overall performance of any specific use, computer and applications

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and thus meeting the requirements of information processing for all the end users. This
application software mainly involves software of Aoff-the-shelf@ with spreadsheet package and
word processing (Baltzan 2012). Several internally or externally developed software that is being
designed to meet the organizational requirements is also present here. The other name of this
application program is productivity program for the end users. This is mainly because they have
the ability in enabling the users in completing their tasks like creating documents, publications,
spreadsheets, databases and many more. There are software trends, which are developed by the
end users or professional programmers of any business to use the software packages for Aoff-
the-shelf@ and are utilized by the vendors of software.
Two distinct types of these application program packages are present. They are as
follows:
i) Vertical Packages: All these packages are responsible for assisting the particular user
in any specific segment of industry. The vertical packages help in proper management of the
construction based projects, keeping the complete track of hospital inventories and is utilized in
the outlets of fast food.
ii) Horizontal Packages: All these packages are responsible for performing some of the
general functionalities, which involves office automation, accounting and other ranges of
business (Verbeke 2013).
Report Section 2: Business Intelligence and its Benefits
The BI or Business Intelligence majorly involves the tools, techniques, applications,
practices, or technologies, which are being utilized for the collection, integration, analysis, as
well as well presentation of the raw information of any specific organization for the reason that

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they could easily create the insightful or actionable business information. This business
intelligence is the significant discipline and a technology driven procedure, which are completely
made of the various important activities like analytical processing, data mining, which are being
made online either by reporting or by querying.
There are some of the most important advantages, which this business intelligence
program eventually offers. All of these benefits majorly involve acceleration and improvement
of the process of decision making, optimization of the procedures of the internal business,
incrementing the total operational efficiency, helping in driving the new revenues, gaining or
obtaining competitive benefits over their respective business rivals, identifying the trends in
market, and finally helping in spotting the various business problems that are required to be
properly addressed (Spender 2014).
The tools and techniques of this business intelligence are extremely important for all the
data driven Decision Support System or DSS. This business intelligence is utilized
interchangeably with the proper briefing of queries, report tools or books and the EIS or
executive information system. The tools of business intelligence also help the clients of the
business for the perfect analysis of the data by themselves; and not taking up help from any
expert of information technology to run the respective reports. The business information even is
responsible for accessing the decisions of business with most of the hard numbers and not just
making up assumptions.
The organizations could take up data resources that are rich for their business with the
utilization of BI or business intelligence for fulfilling their objectives of the business and finally
targeting them to guide through the strategic decisions. This business intelligence even makes

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proper interaction with the clients much smoother by the analysis of voice calls, chat interactions
and emails and thus helping the organization in looking after all the preferences of their clients,
which includes the several likings or disliking of their customers (Woerner and Wixom 2015).
Business intelligence even helps this business in finding out all the technical problems that are
being faced by these customers, the significant reactions of their clients to make the promotion,
and hence the customer experience is checked when online shopping is made from their
company website. The analysis of business intelligence also helps this business in improving the
rate of conversion for this organization. The entire team of business intelligence helps to ensure
the fact that the organizations can get the reports of real time which efficiently use for handing
over the confidential information for the purpose of managing this business in the most better
method.
The organizations utilize the technique data mining for gaining competitive benefits
within their business. There could be various kinds of techniques of data mining, which could
help the organization of Dr. Rikki Wagner for obtaining the competitive benefits are as given
below:
1. Basket or Affinity Analysis- This particular technique helps in analysis of the products
or the services, which are to be bought by their clients (Baltzan 2012). All these techniques could
then utilized by their organizations for the improvement of their product outlining as well as the
product recommendations that are related for all retail outlets.
This basket analysis that is assumed by the businesses eventually helps in predicting the
significant behaviour of the future customers for the purpose of evaluation of all the previous
performers, which includes preferences and purchases. This specific analysis could be utilized in

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most of the business processes and not only on the retail stores. These business applications in
which the basket analysis could be utilized are given below:
In all of the online electronic commerce stores, the basket analysis is termed as extremely
useful. This organization of Dr. Rikki Wagner could utilize the basket analysis for the purpose of
evaluation of the data of the credit card for searching out the patterns which highlight each and
every fraud incident within the online transactions. This even tailors each and every reward card
with some of the optimal limit, term and all the interest rates of their clients (Baltzan 2012).
The organization of Dr. Rikki Wagner could even utilize the basket analysis for the
telephonic usage. This would help this organization for the identification on which portion of this
client responds over the telephonic calls to make the activities on the websites and even
identifying all the reasons in the case.
There could be some of the most important tools of business intelligence, which help to
in improving the recent requirements of their business. All the tools or techniques of this
business intelligence are given below:
1. Sisense- This is the most popular and effective leader within this market of the
Business Intelligence. The specific solution of the business intelligence has the capability to
simplify the analysis of data within this business and hence making these insights of big data that
are accessible for all the smaller companies and start ups (Bentley, Omer and Sharp 2013). This
Sisense gives any competitive edge to collate this data of organization from various sources
without costly preparations. With the help of this tool, this organization could even enjoy the
complete efficiency for the in-chip technologies in database.

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2. Actuate Business Intelligence and Reporting Tools (BIRT)- The next tool, which
could be utilized by Dr. Rikki Wagner BIRT. The specific project that eventually carries out the
BIRT tool becomes extremely flexible; open sourced and can utilize platform of Java for the
purpose of publishing as well as building the reports against these data sources, which could be
ranging from the traditional relational databases utilized within business. This BIRT tool even
implements the XML data source, as well as the in memory objects of Java.
Report Section 3: Customer Relationship Management and its Advantages
CRM or Customer relationship management is the most significant approach to manage
the interactions of an organization with their customers. This specific approach could be used
with the motive of analysis of data about their clients in any of the organization to improve the
various business relationships with the customers (Baltzan 2012). The most important focus is
provided to the retention of customer for any business and thus driving of the growth in sales
exponentially. The most significant and important aspect of this CRM or customer relationship
management could be stated as a system of the approach that could be helpful in compiling their
data from all the distinct ranges of several communication channels. The most significant
channel of communication is the specific website of any organization, social media, marketing
materials, live chat, telephone and many others. This approach of the CRM or customer
relationship management subsequently refers to all the various things for all of these various
people. The specific approach is solely responsible to increase their customer loyalty as well as
customer retention and also organizational benefits or profit. It also enables the business in
gaining insights for buying the behaviour of customers (Brewster 2017). Any customer
relationship management or CRM system eventually tracks down with the communication within
the provider as well as the customer. The specific feature even improves the total productivity of

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this company by simply taking into consideration the significant feedback of these clients and
hence the business could be successful to achieve all of their organizational objectives and goals.
The systems of marketing customer relationship management consist of the important
ability in transforming to the newest method to do their business by utilizing customer
relationship management. There are three important tools that are utilized by every business in
customer relationship management or CRM. These tools are sales management, contact
management and finally opportunity management (Blackburn, Hart and Wainwright 2013). All
of these above-mentioned techniques are utilized to increase the total sales of their business in
their day to day operation. For the purpose of improving the customer service, three distinct
operational customer relationship management kinds are utilized in the web based sell services
as well as the contact centres. Several kinds of CRM or customer relationship management
systems could be used to properly track as well as monitor the performances of sales, services
and marketing. This CRM substantially refers to various technologies, strategies and practices
that these organizations use for the analysis and management of several customer interactions or
information within the life cycle of customer with the significant objective to improvise the
relationship of customer service (Reich and Benbasat 2013). The overall growth of the sales is
solely driven and hence this retention of customer could be assisted perfectly. Dr. Rikki Wagner
could then easily use all the different methods for using customer relationship management or
CRM systems.
Report Section 4: Social Media with its Importance
The last section of the business strategies report of this organization is social media. This
social media could be defined as several technologies of computer based that subsequently
facilitate the complete creation or the sharing of various ideas, expressions and interests by the

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communities and virtual networks (Baltzan 2012). There is a huge variety of this stand alone and
the built in service of the social media is completely unavailable in today’s society. This social
medium is nothing but the interactive applications of Web 2.0 Internet.
The social media marketing can be defined as the perfect usage of several platforms of
the social media and also the websites for promoting any of the service or product. The
electronic marketing as well as digital marketing has substantially become very popular for the
businessmen or organizations. All of the social media platforms consist of the various tools for
data analysis to enable the businesses in properly tracking their progress, engagement and
success of all the campaigns of advertisement. A vast variety of various stakeholders eventually
addresses the companies with the help of this social media marketing. It involves potential
employees, bloggers, customers, journalists and general public (Verbeke 2013). The significant
presence of the social media would be helpful for Dr. Rikki Wagner for gaining competitive
benefits promptly and easily. There are several other businesses or companies that sell same type
of products and services for Dr. Rikki Wagner in his company of Mendelssohn Technologies.
A typical policy of the social media for the specific company of Mendelssohn
Technologies is as follows:
i) All the employees require knowing or adhering to the respective Company’s Codes of
Conduct, handbook of employee, and all other policies of company while utilizing social media.
ii) A hostile work environment should be made for reducing the complexities of security
policies in their company (Bharadwaj et al. 2013).

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iii) The networks, any type of online content and networks of social media often generate
the attention of media and press or all types of legal questions. The employees must refer to the
inquiries for the authorized spokespersons.
iv) If any type of discrepancy is noticed within any employee, he could be terminated or
strict actions could be undertaken on them.
v) The usage of social media must not interfere with the responsibilities of employees
(Baltzan 2012). The computer systems could be utilized for only business purposes. If these are
used for personal usages by the employees, legal actions could be undertaken against them.
Conclusions and Recommendations
Therefore, from the above discussion conclusion can be drawn that business strategy can
be defined as a particular means in which it helps to set out for the achievement of the preferred
goals. The business strategy can be explained as an extremely longer term planning of business.
Any specific business strategy subsequently stays for maximum of 5 years. This business
strategy is absolutely concerned with the significant issues related to resources like raising
finance for the purpose of building any plant or factory. The scope of the activities of any
business is easily understood with the help of business strategies. There are some of the major
generic strategies, which organizations could easily pursue. They are the growth, globalization as
well as retrenchment. Growth could be defined as a proper expansion of any organization to
properly purchase all new assets or the development of newer products. The second factor is
globalization, which could be defined as various moving operations within several countries. The
last factor is retrenchment. This retrenchment includes getting back to this focus of all of their
previous businesses. All the other advantages of these business strategies include gaining

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competitive advantages and reducing business complexities. These various competitive benefits
are very vital for all the organizations in obtaining each and every goal or objective of this
business. These businesses could easily or promptly seek out to know their competitive rivals.
There could be eventually two distinct methods for being competitive in any business. The first
and the foremost way is either by selling of each and every good that are of extremely low
expenses than their competitive rivals. This typical factor can only occur when this business
itself is leading the entire market and hence gets several benefits from economies of scale. The
next method to obtain these competitive advantages is simply by the differentiation of various
products from each and every competitive rival within this organization. One of the most basic
and important business strategies is the proper selection of hardware, software or networking
infrastructure. Moreover, a cloud service should also be selected by the respective business.
When the software and hardware of a business is selected properly, it is evident that this business
will be facing major competitive advantages or benefits for the reduction of their problems.
Another important business strategy is the utilization of business intelligence within their
business. There are some of the major tools and techniques within this business intelligence
strategy. The perfect selection of this tool is mandatory for the business. CRM or customer
relationship management is the particular approach that is utilized for maintaining the relation
with the customers of any business substantially. The above typical business strategies report has
subsequently explained the complete case study of Dr. Rikki Wagner for this organization of
Mendelssohn Technologies. The four specific business strategies of hardware, software and
networking infrastructure or cloud services, customer relationship management or CRM,
business intelligence tools and the presence of the social media in a business are eventually
explained in this particular report.

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The various important and significant recommendations as well as suggestions that will
be extremely beneficial for Dr. Rikki Wanger in his business are provided below:
i) The first and the foremost suggestion is to implement a specific and proper cloud
service, hardware, software and networking that could help them in attaining their business goals
and objectives.
ii) The second important recommendation is to maintain the CRM or customer
relationship management.
iii) The third significant suggestion is that Dr. Rikki Wagner must choose relevant tools
or techniques regarding business intelligence for the sole purpose to provide competitive
advantages.
iv) The final recommendation is to incorporate the presence as well as advantages of
social media and the implementation of a policy of social media must be done.
All the above mentioned suggestions will be extremely helpful for the organization of
Mendelssohn Technologies and Dr. Rikki Wagner will be able to implement his four distinct
business strategies easily and effectively within the business.

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References
Baltzan, P., 2012. Business driven technology. McGraw-Hill/Irwin.
Bentley, K.A., Omer, T.C. and Sharp, N.Y., 2013. Business strategy, financial reporting
irregularities, and audit effort. Contemporary Accounting Research, 30(2), pp.780-817.
Bharadwaj, A., El Sawy, O., Pavlou, P. and Venkatraman, N., 2013. Digital business strategy:
toward a next generation of insights.
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development, 20(1), pp.8-27.
Brewster, C., 2017. The integration of human resource management and corporate strategy.
In Policy and practice in European human resource management (pp. 22-35). Routledge.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Reich, B.H. and Benbasat, I., 2013. 10 Measuring the Information Systems–Business Strategy
Relationship. Strategic Information Management, p.265.
Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise. OUP
Oxford.
Verbeke, A., 2013. International business strategy. Cambridge University Press.
Woerner, S.L. and Wixom, B.H., 2015. Big data: extending the business strategy
toolbox. Journal of Information Technology, 30(1), pp.60-62.

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Appendix
Date of
Research
activity/
discussion
Description of Research Activity Students
Involved
Resources Used
May 31st, 2018 Investigating the various business strategies
which could be helpful for the organization
in gaining competitive benefits within the
business.
Please fill Baltzan, P.,
2012. Business-driven
information systems.
McGraw Hill Higher
Education.
June 01, 2018 Investigating the hardware as well as
software, this involves networking
infrastructure or the combination of any
cloud service for the sole purpose to help any
company in the expansion of their
capabilities for meeting all the new electronic
business initiatives.
Please fill Baltzan, P.,
2012. Business-driven
information systems.
McGraw Hill Higher
Education.
June 02, 2018 Perfect understanding of the entire concept of
BI or business intelligence with various
important and significant advantages.
Please fill Baltzan, P.,
2012. Business-driven
information systems.
McGraw Hill Higher
Education.
June 03, 2018 Investigating the concept of CRM or Please fill Baltzan, P.,