Business strategies of Vodafone
Added on 2021-02-18
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Business Strategies
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 PESTEL Model and Ansoff growth vector matrix................................................................1TASK 2............................................................................................................................................4P2 Internal Environment and Organisational Capabilities .........................................................4TASK 3............................................................................................................................................7P3 Porter's Five Forces Model....................................................................................................7P4 Bowman’s strategy clock model..........................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONBusiness strategies is a main factor for the success of company so that duties ofmanagement is to apply a plan into their working environment for meeting objectives and goalsin a span of time. Management of the company develop strategies as well as plan in order toachieve competitive benefits at market place thus increase their market position in long period oftime. O2 is a industry of telecommunications provider in UK. Founder of this organisation isJohn Carrington in 1985 (Ackermann and Audretsch, Eds., 2013). The numbers of employees areemployed in this are approx 21,580 in 2013. their main competitors into telecom sector isVodafone, BT, EE etc. In this report include Companies PESTEL analysis as well as Porters fiveforces model and Ansoff matrix are involved in this project report. Bowmen's Clock modelstrategy and Internarial environment of the organisations. TASK 1P1 PESTEL Model and Ansoff growth vector matrixO2 is an best company in the sector of telecommunication. This enterprise is having theiroperations in various regions like as UK, India etc. Reason behind their growth as well assuccess is that enterprise is able to execute and formulate best marketing strategies. For dealingwith all the market conditions it is needed that macro environment should be analysed in aeffective way. Some of PESTEL analysis are explained in detail below: (Source: PESTEL Analysis, 2018)1Illustration 1: PESTEL Analysis, 2018
Political Factors: Organisation is having a governance framework for guiding theirfunctions properly as well as performance are complied with regulatory and legal needs.It takes seriously any future or current risk of environmental, ethical and social nature. Economic Factors: Factors of economic is an very main context within the sector oftelecom enterprises. By competitors, things are dynamically changing within the wholeworld. Globally it depends on customers pocket. It customers will spend higher onservices and products (Alsoboa and Aldehayyat, 2013). These trends of economic willsupport the changes of technologies. Social Factors: In O2 it is a very strong sense of companies spirit within theorganisation. It gives advices as well as information on risk of potential health ofcontributing fully in debate and mobile user. It is operating a research centre for itseffects on persons health and technology of mobile telephone. It also provide advices onproblems like as safety of customers, child protection and leaflets which are explainingpresent scientific thinking. Technological Factors: O2 is an first organisation in the globe to roll out as well aslaunch a commercial medium speed of GPRS network of mobile data. Organisationgives connection of 4G by using the technology of LTE which is given by Huaweitechnology company Ltd. Company starts trial of near field communication (NFC) in2007. It has launched Europe's First HSDPA as it is very fast network than 3G. It alsogives various TV channel to mobile handsets. Environmental Factors: O2Company is an certified telecommunication gives with acarbon standard of trust due to its commitment to decrease the footprint of carbon. Itprovides technology of smart metering within the organisation cell sites, retail storesand offices (Bentley, Omer and Sharp, 2013). Legal Factors: Organisation is having a commitments of higher ethical standards toeach person who are working within the company. They work in a very systematic tolive in a comply and law within regulatory guidelines as well as voluntary standards. O2is abided by the standards of international to make sure about the quality of goods aswell as health and safety along with higher management of environment. 2
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