Strategic Management Plan for Eco Victoria Hotel

Business Strategy 1
STRATEGIC MANAGEMENT PLAN FOR ECO VICTORIA HOTEL
Student’s Name
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Professor’s Name
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Business Strategy 2
Contents
Executive Summary.....................................................................................................................................4
What is Visitors Economy.......................................................................................................................6
Introduction.................................................................................................................................................7
b. Idea Generation.....................................................................................................................................11
Market Analysis........................................................................................................................................14
Competitors...........................................................................................................................................14
Marketing and Communication.................................................................................................................15
Measure of Success...............................................................................................................................22
Demand Differentiation.........................................................................................................................22
Concept and Implementation.................................................................................................................23
Key Personnel and Roles.......................................................................................................................23
Cost Validation and Budget...................................................................................................................23
Risk and Management...........................................................................................................................24

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Executive Summary
Visitors Economy is a concept that is now replacing the word and term commonly referred to as
tourism. We will be discussing the visitor’s economy in Victoria, Australia. Visitors Economy in
Victoria, Australia has maintained an increasing growth pattern. When there is an increase in the
number of visitors coming into Victoria, Australia, means that there will be an automatic boost in
the overall economy of Victoria, Australia. The future is bright for the economy of Victoria,
Australia as a result of the visitor’s economy. There is a direct contribution as the visitors in
Victoria, Australia pay directly either in foreign exchange or money already exchanged at the
point of entry into Victoria. There are three types of contribution the Visitors Economy
contributes to the overall economy of Victoria which is direct contribution, indirect contribution
and induced contribution. The future of the Visitors Economy in Victoria is very bright. The
visitor’s economy will continue to be a very key economic driver for victoria. Victoria is well
known for its different multicultural history, a unique and well known sporting activity, very
beautiful scenery and a welcoming lifestyle.
To contribute to the visitors economy in Victoria, Australia, an organization has come up with a
new innovative idea of constructing and Eco Hotel near great Ocean Road, Victoria which will
greatly help in the development of the visitors Economy in Victoria. The idea is Construction of
Victoria ECO Hotel. Why Eco Hotel, the reason is that the visitors economy is now finding
itself under threat as a result of heightened awareness by visitors on the impact this sector is
causing to the environment and as a result having an impact on climate change.

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From our research and the information already gathered, the Victoria Eco Hotel will first of all
be the only Hotel in the area that will be fulfilling the current need of the victor’s economy of the
ever increasing environmental conscious visitors, this will be the first business of its kind in this
area hence will be distinct and unique and one of its kind and will have its own unique customers
hence this Victoria Hotel already will have a competitive edge against all the hotels in the area.
Due to its unique offering Victoria Eco Hotel has set its Victors rate for its entire business
operations at 100%. To achieve this set of targets and objectives, a strategic management plan
has been put in place

Business Strategy 6
What is Visitors Economy
Visitors Economy is a concept that is now replacing the word and term commonly referred to as
tourism. The Visitors Economy as well known in Victoria Australia is a section of the economy
in Victoria Australia that has really maintained increasing growth pattern. The Visitors
economy can also be described and defined as any activity, either directly or indirectly
resulting from the visitors visiting, Victoria, Australia interacting with the places they are
visiting. These activities can include consuming goods and services which are provided
by local suppliers, interaction by employees who manage these places of interaction.
When there is an increase in the numbers of visitors coming to Victoria, Australia,
automatically there will be a boost in the economy of Victoria, Australia. To contribute to
the visitors economy in Victoria, Australia, an organization has come up with a new
innovative idea of constructing and Eco Hotel near great Ocean Road, Victoria which will
greatly help in the development of the visitors Economy in Victoria. From the
information gathered one of the current market needs is Environmental Conscious
Visitors - So many visitors are well informed before they make decisions on the
destinations of travel, they normally get concerned about the environment and how the
government of their choice travel destination is making an effort to conserve the
environment, so the Eco hotel is going to fill this need especially on the environmentally
conscious visitors