Explore the current business operation of Mercure Sydney, a popular hotel in Australia, and learn about their unique in-room facilities, distribution strategy, pricing strategy, target market, and branding. Get recommendations for future campaigns and innovative ideas.

Business Portfolio

Collate a business portfolio for a chosen hospitality or tourism business, including an Integrated Marketing Campaign and a new or innovative idea for the business.

Discover Mercure Sydney's business operations, in-room facilities, distribution, pricing, target market, branding, and future campaign ideas.

Hospitality and Tourism Market - Desklib

Hospitality and Tourism Market

This article discusses the current business operation of Mercure Sydney, including their unique in-room facilities, location advantage, distribution and pricing strategy, target market, and branding. It also provides recommendations for future campaigns and innovative ideas to increase customer number and improve brand image in the hospitality and tourism market. Course code, course name, and college/university are not mentioned.

Hartpury University and Hartpury College

Marketing

Languages and Culture

Visual Arts

The Current IMC Plan | Report

Market Research

University of Rijeka

Assignment on  Marketing Plan

Presentation

This report involves the individual property portfolio assessment in order to comprehend the function of operation management in the hotel. Two brands are selected from Accor hotel group named Grand Mercure and Mama Shelter. This report makes a comparison between these two brands on the basis of different factors. These factors may affect the operation of the hotel.

Property Portfolio Analysis of Grand Mercure and Mama Shelter

Tourism Management

This article provides an analysis of The Westin Sydney in the hospitality and tourism industry of Australia. It covers the current operations of the business, recommendations for future campaigns, and innovative ideas.

Hospitality and Tourism Management: Analysis of The Westin Sydney

This report discusses the tourism industry in Sydney and explores techniques to enhance visitor numbers. It introduces the concept of an underwater hotel in the winter season as a new attraction. The report also covers promotional tools and theories of tourism.

Hospitality and Tourism Market

Hospitality and Tourism Marketlg...

The Current IMC Plan | Reportlg...

Assignment on Marketing Planlg...

Property Portfolio Analysis of Grand Mercure and Mama Shelterlg...

Hospitality and Tourism Management: Analysis of The Westin Sydneylg...

Enhancing Visitor Numbers in Sydney: The Underwater Hotel Conceptlg...

Hospitality and Tourism Market

The Current IMC Plan | Report

Assignment on Marketing Plan

Property Portfolio Analysis of Grand Mercure and Mama Shelter

Hospitality and Tourism Management: Analysis of The Westin Sydney

Enhancing Visitor Numbers in Sydney: The Underwater Hotel Concept