Business Strategy

This presentation discusses the importance of business strategy in organizational development and growth. It covers topics such as mission, vision, objectives, goals, and major competencies. It also explores factors to consider while formulating strategic plans and evaluates the effectiveness of different techniques. The presentation concludes with references for further reading.

Business Strategy
(TASK 1)

Table of content
• Introduction
• Mission, vision, objectives, goals and major competencies
• Factors while formatting strategic plans
• Effectiveness of techniques
• Conclusion
• References

Introduction
Strategy of business play very crucial role in the
development of every organization. This is very complex
to maintain the development and growth in the modern
competitive market. Short and long term business strategy
helps in maintain suitable growth as well as constant
development nowadays. Purpose of this report is to present
a plan of start up including determining vision, mission,
core competencies and their future plan.

Mission, vision, objectives, goals and major
competencies
Mission
Cafe & Bites mission to supply the bets brewed coffee and mean
cup of tea to the people of London as well as a place to eat and
socialise with people.
Vision
Company vision to render the best quality services to the consumers
and compete he rivals through implying effective strategies to
create an effective recognition in hospitality industry.

Continue..
Objectives
 Cafe & Bites objectives includes earning the 20% of
invested amount on the business within 1 year.
 Gain the demands and values through using the tool of
online booking of services and products.
Goals
Cafe & Bites is a new start-ups which is focusing over the
food opportunity as well as forming unique recognition of
cafe in local areas.

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Core Competencies
 The cafe is mainly focus over the consumer and
clients.
 Provide more eco-friendly services and organic
foods.
 Value added quality and cost effective prices.

Factors while formulating strategic plans
Business Analysis: This practices of business evaluation is
utilized for achieving the objectives of company as to make a
recognition in the competitive market.
Example: Demands determination.
Benchmarking: The methods and tools accept determination of
some more standards and compare them from performance
which is factual and assumed hypothesis. This is essential
component aid in identifying the advantage and disadvantage
of the process.

Continue..
Globalisation: Cafe &
Bites is a cafe which
have been assisted
hugely by Brexit that
have provided them a
positive opportunity
to develop.
Strength
Demand
Customer Base
location
Weaknesses
Budget
Volatile customer base
Opportunities
Discounts for regular
customers
Price differentiation
Threats
New Competition
entrants

Effectiveness of techniques
PESTEL Analysis
Cafe & Bites should undertake various fundamental
components which is situated in macro environment
required to be analyse to get the desired outcome.
Ansoff Matrix Method
It is a different and unique methods of creating a new
products and improve the quality of the goods and
services. These are helpful techniques assist in portraying
an effective image of organisation.

Conclusion
The above report represents that it is essential to plan and
effective business strategy to dominate the market as well
as make an impact on the consumer. This aids in
determining vision, goals and objectives of company.

References
 Teece, D. J., 2010. Business models, business strategy and
innovation. Long range planning, 43(2), pp.172-194.
 Trkman, P., 2010. The critical success factors of business
process management. International journal of information
management. 30(2). pp.125-134.
 Wild, J., Wild, K. L. and Han, J.C., 2014. International
business. Pearson Education Limited.

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