Business Strategy Assignment PDF

Business Strategy 1
Business Strategy
By Name
Course
Professor
Institution
City date

Business Strategy 2
Executive Summary
I have compiled a business report which is a proposal for investment within the apparel industry.
I have chosen the company name Footers incorporation which is modelled according to the
information collected from the market. It is designed to operate in the sportswear segment with
shoes, jackets, jerseys and pants for fitness. I have analyzed the market and discovered that it is a
multibillion dollar industry and decided that a competitive strategy for entry is ideal in this case.
A budget is planned for research and development, marketing and promotion of the company. I
have compiled comprehensive report is provided in regard to the extensive research done on the
micro and macro aspects of the company and summarized in this report.

Business Strategy 3
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................5
Vision and Mission Statements.......................................................................................................5
Product and services....................................................................................................................6
Situational Analysis.........................................................................................................................7
PESTLE analysis.........................................................................................................................8
Political Scene.........................................................................................................................8
Economic Scenario..................................................................................................................8
Social Factors...........................................................................................................................9
Technological Aspect..............................................................................................................9
Legal Aspect..........................................................................................................................10
Environmental Aspect...........................................................................................................10
Internal Analysis............................................................................................................................10
Porter’s Five forces....................................................................................................................11
The Threat of a New Entrant.................................................................................................11
Bargaining Power of the Buyers............................................................................................11
Threats of Substitute Products or Services............................................................................11
Bargaining Power of Suppliers..............................................................................................12
Marketing Strategy....................................................................................................................12

Business Strategy 4
Implementation of The Marketing Strategy..................................................................................14
Performance Analysis....................................................................................................................14
Recommendations for Future Strategy..........................................................................................15
References......................................................................................................................................16