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Strategic Analysis Of John Lewis Partnership Limited Marketing

   

Added on  2021-01-02

13 Pages4338 Words321 Views
Business Strategy

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 ...........................................................................................................................................1TASK 2............................................................................................................................................3P2............................................................................................................................................3TASK 3............................................................................................................................................7P3............................................................................................................................................7TASK 4............................................................................................................................................8P4 ...........................................................................................................................................8CONCLUSION ...............................................................................................................................9REFERNCES ................................................................................................................................10.......................................................................................................................................................11

INTRODUCTION Business strategy is defined as an actionable direction or long term planning which act aguidance to organisation in terms of accomplishing their desired content or objective in aneffective or efficient style within ordained time limit. Furthermore, it enable an enterprise tomake use of all available growth opportunities which assist them to take on best position amongcontending marketplace in an progressive and inventive style (Aithal, 2017). For this report, JohnLewis is considered which is one of the reputed or branded company among retail industry ofUK and it is established in the year of 1949. It serve across the sphere with a high or best qualityof service as it deals into wide range of products like grocery, clothing, jewellery, cosmetics. Inthis study, it covers identifying the influence of internal or external business environment overfirm;s productivity and also examine company's competitive intensity within an industry. Finally,implication of different theories or models and design a strategic plan for an organisation is alsodiscussed here. TASK 1P1 Every establishment is surrounded is by its own surroundings i.e. internal and externalwhich has huge causing over its decision making capability as well as on productivity ratio.Moreover, each of the factor has its own impact or effect i.e. external component areuncontrollable or unpredictable in nature whereas internal environment can easily control oranticipate by firm. Furthermore, PESTLE analysis a model or tool which is imply bymarketplace or companies to analyze and supervise the macro-environmental (external marketingenvironment) factors that have an consequence on an administration. In addition to this, it allowsan organisation to assess its current environment and potential changes as well as determine andanalyze the key drivers of modification within strategic or business environment for enhancingbrand image of firm among industry (Alstete, 2014). Thus, in regard of John Lewis, the industrywhich it operates is getting more competitive and challenging due to intense level of competitionthat becomes a huge threat for company to acquire sustainable profitability. However, JohnLewis implies PESTLE within their business operation in order to tackle with all changes andoptimal utilisation of business opportunities in an impressive way. The PESTLE analysis of JohnLewis are explained below: 1

Political: Under this concept, it involves tax policies, trade restrictions, trade reforms,tariffs, government rules or regulation, political stability and many more which influence firmproductivity rate. In recent years, due to Brexit there was a huge modification in interest rate,alteration in trade and many more which negatively impact over John Lewis productivity ratio.Hence, in order to tackle with this effect John Lewis makes an initiative to adopt new policies orprocedure of government into it's functional areas as well as prepared their employees in a bettermanner (Bashir and Verma, 2017). Due to which, it enable them to obtain profit maximisationwith an optimal utilisation of resources in an trenchant or prompt way. Furthermore, John Lewisis benefited from political stableness of UK which enable concern to enhance their productivityand volume of sales in a better manner. Economical: IN this element, it incudes, interest rate, inflation or deflation, economicgrowth, recession, exchange ratio, financing availability etc. that effect heavily over company'spotentiality to acquire increased level of profitability ratio within marketplace. In context of JohnLewis, it undergoes through a drastic recession in UK which effect, company's economic growthin terms of providing employment, changes in product price etc. and also over its brand imageamong customers. Thus, John Lewis makes an attempt to utilise the available opportunity as theyreduce the price of its products and service which helps them to attracts wide range of populationattention towards their brand image. Along with this, it enrich purchasing power of consumerwhich benefit John Lewis to improve its overall performance in an awful or productive style.Social: This determinant is concern with cultural expectation, norms, populationdynamics, income level., gender which impact over market and community attitude towardsbrand image. In case of John Lewis there was a vast demand among UK customer in respect oftrendy and fashionable clothes which impact negatively over organisation efficiency andproficiency (Berte and Panagopoulos, 2014). However, John Lewis makes an effort to examinecontemporary or emergent trend of marketplace and based on that introduce all trendy andfashionable garments for men and women. Due to this, it enlarge company's volume of sales aswell as generate positive attitude among customer towards company's brand image whichimproves their overall performance. Technological:This factor takes into consideration all events like invention, digital oradvanced techniques, creativity which influence company's productivity and proficiency ratewithin marketplace. In regard of John Lewis, there was an intense competition of internet2

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