Business Strategy Assignment of ALDI
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Added on 2020-07-22
Business Strategy Assignment of ALDI
Added on 2020-07-22
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BUSINESS STRATEGY
Table of contentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Mission, Vision, core competencies, objective and goal to plan strategic planning........1Aldi objective and goal...........................................................................................................21.2 Factors that are considered while formulating the strategic plan.....................................31.3 Evaluation of techniques used for development of strategic plans..................................4TASK 2............................................................................................................................................72.1 Strategic position of the Aldi by carrying out the company audit....................................72.2 Environment audit that includes five force model of Aldi.............................................102.3 Stakeholder analysis to formulate strategies..................................................................112.4 New strategy for the Aldi...............................................................................................13TASK 3..........................................................................................................................................133.1 Evaluation of appropriateness of the different strategies...............................................133.2 Selection of one strategy by Aldi and its justification....................................................14TASK 4..........................................................................................................................................154.2 Roles and responsibility to implement new strategy by the Alda..................................154.2 Resources requires in the implementation of new strategy in Aldi................................154.3 Contribution of SMART target to implement new strategy...........................................16CONCLUSION..............................................................................................................................16REFERENCES .............................................................................................................................18
Illustration IndexIllustration 1: GE matrix..................................................................................................................4Illustration 2: BCG Matrix...............................................................................................................5Illustration 3: Value chain................................................................................................................8Illustration 4: Stakeholder Matrix..................................................................................................11
INTRODUCTIONAldi is very renown company for the discount supermarket which mostly providesgrocery products. The project report includes firm mission, vision, objective and goal whichlead to conclusion that the company want to be leading supermarket chain in all over theworld by serving quality goods at reasonable prices. The report also includes its Swots andfive force model analysis which states that organisation have large opportunities which theycan able to grab from their strength and there are threat of competitor who grab the marketshare of the venture. The report includes selection of market development strategy in orderto gain competitive advantage. While selecting the strategy analysis of internal and externalenvironment is done in this report with regards the company. In relation to the organisationsome tools are done that are GE matrix and BCG matrix.TASK 11.1 Mission, Vision, core competencies, objective and goal to plan strategic planning.About AldiIt is the command brand for the two leading companies which deals in the discountsupermarket chains. They have more than 10000 stores in the 18 countries with the turnoverof €50 billion. It is Germany based company founded by two brothers that are Karl andTheo Albrech in 1946. Aldi German operators includes 35 regional companies and morethan 2500 western, northern and eastern and 1600 store in South. MissionIt is a commitment that a company need to meet the expectation of the shareholders.This statement tells that how the venture run their business, who are their target market,what rage of products they are offering and what additional benefits and services they aregoing to provide to the customer in order to gain competitive advantage (Alqahtani andSaba, 2013).Mission statement of Aldi.1
The company mission is to provide values and quality to all its clients in all over theworld No price discrimination and be fair to all its customers.Increase their market share by providing quality products at the reasonable prices.Maintaining the largest position by producing the best goods for the consumer.Serve benefits to all their clients, stakeholders and should contribute to the society.Vision This statement provides the fascinating framework of the organisation in the future.They tell the potential benefits and growth of the company to their stakeholders such ascustomers, suppliers, distributors and shareholders (Bah and Fang, 2015).Vision statement of the AldiTheir products easily accessible and affordable to the customers.To be the highly valued organisation so that we find loyal customers and able toretain large target market.To be innovative, modern and have large ideas to expand the business.To be inspiring, finding loyalty and trust from the customers and communities.Objective and goalsThese are the specific result that the company need to achieve in specific period.These are the stages which the company achieve step by step to reach at their mission andvision (Bansal and Hoffman, 2012).2
The objective are often medium or short term which express the company's goal in moredetail whereas goal are long termed plan that are wide in nature and have been expressedgenerally.Aldi objective and goalTo be the most preferred by the customer.To make sure that the clients are stick to their supermarket, not switch to othercompetitors.To be the leader on the market in all the way.To enhance their skills and knowledge of the employees up to the international levelmake them knowledgeable about the customer relationship management.Support and drive ISO standard throughout their products (Bøllingtoft, 2012).Open positive team environment to disseminate direction, opportunities and ideas toall their supermarket level and appropriate to take stakeholders.Organisation environment should be conflict free.Serve high quality and fashion based goods to the client with the affordable prices.The main objective of the strategic planning is to set desired priorities and focusemployees energy towards the specific goal by providing resources and operation and makesure all the employees and stakeholders to more towards the achievement of conman goal(Bøllingtoft, 2012). The key objective is to decide: What the company is?What are their operation?What products and services they serve?What are their purpose for that they are surviving?What are their future objective and goals?Mission, vision, goals, objective and core competences help the organisation toknow the needs and wants of the consumer and guideline how they can serve qualityproducts and services so that customer will satisfy. It helps the company to plan their3
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