Business Strategy Analysis for Aldi Supermarket Chain

Business Strategy
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Table of Contents
Introduction................................................................................................................................4
Part 1..........................................................................................................................................5
a) Provide an assessment of the extent to which Aldi’s missions, visions, objectives, goals,
core competencies inform strategic planning. (AC1.1).........................................................5
b) Analyse the factors to be considered by Aldi when formulating their strategic plans.
(AC 1.2)..................................................................................................................................7
c) Using evidence to support your answer evaluate the worth or usefulness of techniques
used when businesses develop their strategic plans. You are encouraged to use techniques
such as BCG growth matrix, SPACE or PIMS to enhance your answer. (AC1.3)................8
d) Carry out an organisational audit for ALDI and provide an analysis of their current
strategic position. (AC 2.1)..................................................................................................10
e) Carry out an environmental audit for ALDI showing both micro and macro
environment. You are advised to use Porter’s 5 Forces analysis to answer this task. (AC
2.2).......................................................................................................................................11
f) Assess the significance of stakeholder analysis for ALDI when formulating a new
strategy. You will explain why stakeholder analysis is important when formulating a new
strategy and support your answer with justifiable reasons. (AC 2.3)..................................13
g) Using the research and information collected about ALDI, present a new strategy ALDI
can follow. (AC 2.4).............................................................................................................15
Part 2........................................................................................................................................17
a) Identify a market (new or existing) and analyse the appropriateness of suitable strategy
for ALDI in relation to substantive growth, limited growth or retrenchment. You will need
to make a case for at least one of the three strategies mentioned. (AC 3.1)........................17
b) Provide a justification of one of the strategies for market entry and growth that you have
discussed in 3.1. You will need supporting evidence to your opinion or rational. (AC 3.2)
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..............................................................................................................................................18
Part 3........................................................................................................................................19
a) Provide an assessment of the roles and responsibilities of personnel who are involved in
the implementation of the strategy. (AC 4.1).......................................................................19
b) Provide an analysis of the resource requirements for the implementation of the strategy.
(AC 4.2)................................................................................................................................20
c) Evaluate how the use of SMART targets (give examples) can contribute to achieving the
strategic objectives. (AC 4.3)...............................................................................................21
Conclusion................................................................................................................................22
References................................................................................................................................23
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Introduction
This assignment includes the case study of the Aldi a supermarket chain for which the
different evaluation and analysis is done. The vision, mission and the objective that informs
the strategic planning is discussed in this assignment. After that there is the discussion of the
strategic plans, current strategy micro and macro factors affect this company is analysed in
this assignment. Further significance of stakeholder analysis and a new strategy that Aldi can
follow is discussed in this assignment. The Aldi follows the growth strategy is investigated in
this assignment. After that, there is the evaluation of the roles and the responsibly of the
strategy makers for the business of the Aldi. The resources that required in the strategy
making is also discussed. Finally, there is the analysis of the SMART target approach that
would help this organisation in achieving targets.
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Part 1
a) Provide an assessment of the extent to which Aldi’s missions, visions, objectives,
goals, core competencies inform strategic planning. (AC1.1)
The growth and development of the Aldi in the UK and in other parts of the world are due to
its excellent business strategies that are followed by this company in gaining the good sales
and high profits in the area served by this company.
Mission
Aldi mission is to provide the products that are available in its supermarkets at economical
prices that would help this company in getting a large number of customers. The mission is
getting fulfilled with this business strategy (ALDI, 2018).
The mission of this company is to encourage the employees of this organisation to encourage
the employees to do merchandising and distribution in the planned manner that would help
this company providing good services to customers.
Vision
The vision of this company is to provide the long-term savings and follow that business
model that enables this company to provide its customers that are fulfilled by this company
by providing the economical price products even in a recession and high inflation (ALDI,
2018).
Objective
Great quality at best prices
It is the objective of this company to provide good quality to its customers. This enables this
company to get a good number of customers. This is the business strategy that is fulfilling
company gaols (ALDI, 2018).
Fair and honest product offers
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The products offered to customers are at reasonable prices, there are different offers that are
provided by this company. The offers are fairly provided with no discrimination to the
customers (ALDI, 2018).
Responsibility for employee, customers and all stakeholders
Aldi used to provide the services to its customers with full of responsibility. Aldi used to
maintain the good organisational behaviour for its employees and follow good practices for
its stakeholders. This is the part of its business strategy that helps in attaining goals archived
(Ramdhani, et. al., 2017).
Core Competencies - Efficient business process
The employees, leaders, managers and partners of this organisation work by following the
effective policies that that help this organisation to work in an efficient manner. This is the
business strategy that helps this organisation to achieve great success.
From the above information, it is assessed that core competency, objectives, goals, visions
missions all are the business strategy of Aldi that help this organisation in gaining is business
expand all over the world (ALDI, 2018).
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