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Business Strategy Assignment : TNT company

   

Added on  2021-01-02

14 Pages3231 Words361 Views
BUSINESSSTRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1:Applying appropriate frameworks to analyse the macro environment TNT company........3TASK 2............................................................................................................................................5P2: Using appropriate frameworks analyse the internal environment and capabilities of agiven organisation.......................................................................................................................5TASK 3............................................................................................................................................6P3:Applying Porter’s Five Forces model to evaluate the competitive forces of a given marketsector for TNT.............................................................................................................................6TASK 4............................................................................................................................................7P4: Applying a range of theories, concepts and models, interpret and devise strategic planningfor a given organisation...............................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.........................................................................................................................................................1

INTRODUCTIONBusiness strategies can be defined as set of actions that are taken by an organisation inorder to attract more customers, be competitive, and achieve the companies objectives.Additionally, it helps in providing certain guidelines which should be followed by the employeesand management in order to attain desired outcomes. This file will discuss about the impact ofmacro environmental factors on the organisation through PESTLE analysis. Also, thisassignment will help in having a better understanding on the internal environmental factorswhich can be controlled by the organisation in order to enhance its growth and productivity(Bharadwaj and et. al., 2013). However, there are certain elements which helps in deciding theattractiveness of the company. Hence, Porter's five forces studies such elements on the basis ofvarious factors and their influences on TNT company like competitors, new entries, etc. TNT isa company which deals in business to business express delivery services. It offers services todeliver documents, freight and parcels between business companies through air and roadtransport means.TASK 1P1:Applying appropriate frameworks to analyse the macro environment TNT company.The macro environmental factors of TNT can be describes as factors which are beyondthe control of an organisation and has a great influence on decision making, performance andstrategies of the respective organisation. It is consist of competitors, government regulations,culture and many other aspects. Hence, these factors can be analysed through PESTLE analysis.PESTLE analyse is a methodology which helps in measuring the impact of external ormacro environment of the company. It is consist of six factors which are Political, Economical,Social, Technological, Legal and Environmental. These are discussed below:Political- This factor of PESTLE analysis studies the impact of regulations framed by thegovernment on TNT. Some of the regulations that the respective company needs to follow aretax, political stability, etc. (Blackburn, Hart and Wainwright, 2013) Hence, in order to assuresmooth running of company's operations, it is important to follow all the regulations byGovernment.Positive- By following these regulations, company are favoured by the governing bodiesin the form of subsidiaries which act as a benefit for TNT.

Negative- With companies operating in different areas, it becomes different to follow allthe regulations. Additionally, some regulations restrict the growth of company.Economical- This element helps in measuring the impact of organisation on theeconomic growth of the respective country. Positive- As TNT is one of the leading organisation which operates in Asia, North andSouth America, Europe, etc., it shares a major contribution in economy of UK.Additionally, it also produces many job opportunities which helps in increasing theemployment rate of respective country. Negative- Due to Brexit, the businesses are not operating well due to low spendingpower or customers and other factors. This has created a concern of decrease in businessfor TNT.Social- These are the factors which influence the strategies of company. The social factoris consist of demographics, lifestyle and customer opinions (Verbeke, 2013.).Positive- With changing trends in customers demands and lifestyle, TNT is adaptingvarious strategies to provide innovative services in order to retain its customers.Negative- The demands of customers are ever changing. Hence, it become impossible ofTNT to satisfy every customers needs.Technological- The advancement of technology in respect of production, marketingmodes and modification in the distribution method is studied under the respective factor.Positive- With the help of advanced tools such as parcel tracking, etc. TNT can attractmore customers and earn more revenue.Negative- As technology is an element which keeps introducing updation in the market.Hence, it is tough for TNT to keep itself updated with every advancement in technology.Legal- These are the legislations which are introduced for the betterment of employees aswell as company. Hence, it includes employment law, health and safety law, and industryregulations.Positive- By following these laws, TNT can assure the safety of its employees. Also, itwill provide certain guidelines which will help in keeping a clarity between theemployees and company. Negative- There are certain industry regulations which bounds TNT to operate in certainframework. Also, it is a time taking affair.

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