This presentation provides an overview of the process of strategic planning and its importance in business strategy. It includes a case study on Purbeck Ice Creams, a well-known ice cream making company based in Dorset. The presentation covers topics such as business mission, vision, objectives, goals, and competencies, factors to be considered while formulating a strategic plan, micro and macro environment analysis, effectiveness of techniques like BCG analysis and SPACE analysis. References are also provided for further reading.