Business Strategy: Analysis of Macro and Internal Environment, Capabilities and Frameworks

Unit 32
Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
M1. Critical analysis of the external environment.................................................................6
TASK 2............................................................................................................................................7
P2. Analyse the internal environment and capabilities of a given organisation using
appropriate frameworks..........................................................................................................7
M2. Critically evaluate the internal business environment..................................................13
TASK 3..........................................................................................................................................13
P3. Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.....................................................................................................13
M3. Strategies to improve market position..........................................................................15
TASK 4..........................................................................................................................................15
P4. Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organization........................................................................................................15
M4. Strategic management plan...........................................................................................17
D1. Critique and interpret prominent information to develop strategies..............................18
REFERENCES..............................................................................................................................20

INTRODUCTION
Management strategy is a component which supports a firm in developing a strategy in order
to maximise the utilisation of its resources and generate higher wealth creation (Carroll and
Goponenko, 2019). In addition to achieve a good company performance in a competitive market
a firm must develop an acceptable tactical strategy. One delivery is chosen for this investigation
since it is a UK-based restaurant purchasing service which conducts online meals providing
services in 90 various locations across the UK. Craig Pollack founded the company in 2013. This
research would look at the various ways for assessing internal business environment.
TASK 1
P1. Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies
Business environment is basically related to effective sum of collection and make
appropriate growth in internal and external environment. All of these factors affect the growth of
the business which are related to make employees success, customer need, and expectation for
the growth of the employee. While working on macro environment of the company, the company
needed to do pestle and analyse their basic characteristic. This may be related to achieve
effective growth and start with major changes and evaluation. Major challenge for the company
while doing pestle is that, factors are influencing and changes as per the nature of external
environment and this seem difficult for monitoring those factors. One delivery is the company
that needed to be analyse and make effective growth in the organisational aspect of the company.
For the use of internal environment the company use resources analysis for considering the effect
and make changes as per the growth of the company.
PESTLE Analysis-
Evaluation of the technique for studying the impact of the overall economy on a business ’
performance such that management can create the correct judgements feasible in terms of tactics
to stay in conformity with the actual requirements. Amongst the conclusions of this study are the
following-

← Political factors: These are the major elements that influence political turbulence,
global corporate strategies, commercial obstacles, taxation system, and commercial
regulations. In order for One Delivery to run its nation effectively, all of the laws and
regulations issued by the government must be followed. That's the highest key worry in
order for the company to cope with the present political environment in the European
Union and stay relevant for an extended period of time.
← Economic factors: Inflation expectations, price levels, real wages, and other
factors all have a substantial consequence on the financial success. One delivery is
sending its goods to a number of many other nations throughout the world in order for the
company to leads to financial prosperity.
← Social factors: All of these factors affect the purchasing culture facet, the
consumer's monetary base, the recipient's purchasing patterns, and a variety of many
other factors which have a major effect on the company's operations. One delivery is
always stressing these traits, and also paying attention of any potential customers, in
attempt to create a positive impact on overall strategies by supplying high standard things
in the neighbourhood (Cozer, 2019).
← Technological factors: Every one of these reasons contributes to the
corporation's acceptance of technical breakthroughs and advancements in technology in
order to thrive in a very dynamic industry. In order to meet the changing needs of its
potential customers, one delivery is implementing smart and new methods in its health
operation.
← Legal factors: It is vital for any companies to implement all of the rules and
practises imposed by the UK government. In addition to operate business lawfully, one
delivery must abide by several rules like employment law, privacy laws, economic
efficiency, and information safety legislative changes.
← Environmental factors: These would be the elements which are truly engaged in
ecological climatic factors like climate change, overcrowding, and contaminants. One
delivery is required to apply ecological ownership interests and to start others via which
ecological awareness may be raised.
Ansoff Matrix-

Market penetration: It is a strategy that entails boosting overall selling in current areas.
It is an advertising strategy employed by businesses aiming to extend their business. One
delivery company is using this strategy to gain market domination and focus on servicing
a large number of customers. Furthermore, the company expands its marketing processes
and manufacturing networks (Evins, 2016).
← Product Development: It is a method of introducing novel items and services into
a pre-existing industry. The corporate strategy is founded on a deep understanding of the
present industrial situation, and this understanding supports us in delivering unique
service to meet the requirements of the contemporary market. One delivery service also
employs this strategy, limiting research and innovative development but enabling it to
increase their product portfolio.
← Market Development: It is a method which focuses on developing a newer
business with present commodities and it has shown to be extremely successful because it
has allowed the business to understand how to use modern software in a booming area.
← Diversification: The Company’s strategy focuses on entering additional
industries with new product development. Because both the commodities and the
business are new, the system is especially risky. It is estimated that the organization
perform extensive research in order to increase its revenues in a worldwide industry.
Evaluation:
As per above Ansoff Matrix it is explained to analyses the restaurant perspective market
and product assessment, in which Product development strategy would plays an important role
to assess new product in restaurant base in food and beverages. As the company need to make
their product customized with new specification added and promote in existing market for gain
more competitive advantages.
There are some of challenges which reflect about Holistic Environment that creates challenges
within Restaurant Company:
 New customer taste and preference can be considered as well as accept the culture to
specify innovation along with values matters
 Environmental factors are also creates major role if the climatic condition is preditiable it
will create more challenges to the restaurant business.

 To arranging funds for expansion which would create challenge in competitive
advantages.
Stakeholders Analysis
According to this strategy review the organization’s stakeholders and develop prominent
groups based on the company’s participation, interests, power, and related activities and other
important characteristics. Some of the steps mentioned are as follows -
Step 1 - At this stage, One delivery inspects the company’s stakeholders, considering the
government, shareholders, customers, etc.
Step 2 - Stakeholders are classified as follows:
 High power and high interest - These people mainly participate in the appropriate
activities of the company and are also satisfied with the appropriate activities of the
company, including shareholders.
 High power, low interest - These people have little interest and tend to influence
important activities of organizations such as the government.
 Low Power, High Interest - You have high interest, but you can't influence the excellent
activities of the company and customers.
 Low interest, high power - These people are not interested, nor do they want to show any
interest in affecting suitable activities such as suppliers.
Step 3 - This stage mainly communicates with the appropriate development of stakeholders,
taking into account the goals and objectives being achieved.
M1. Critical analysis of the external environment
External environment components are those that cannot be changed and significantly
controlled, but they also tend to influence the business strategy that should be changed in order
to get the most benefit from the possible factors. As on the other side there will be gaining
significant in the market Competitive advantage is achievable. One delivery must change its
possible business strategy to adapt to dynamic environmental conditions, which helps to achieve
long- term sustainable development in the market area as effectively.