Analyzing the Internal and External Factors Impacting Uber

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply appropriate frameworks to analyse the macro environment for a given organisation 3
TASK 2............................................................................................................................................6
P2 Using appropriate frameworks analyse the internal environment and capabilities of a given
organisation............................................................................................................................6
TASK 3..........................................................................................................................................10
P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given market
sector for an organization.....................................................................................................10
TASK 4..........................................................................................................................................12
P4 Apply a range of theories, concepts and models, interpret and devise strategic planning for
a given organisation..............................................................................................................12
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16
Books and Journals...............................................................................................................16

INTRODUCTION
Business strategy are the rules, the actions the company take to achieve its competencies.
These are the set the directions that business take to achieve the goals and to gain competitive
advantage. In simple words it is combination of all the actions that companies take to achieve
their goals and secure a competitive position in the market. These guidelines are also helpful to
cope with emergencies. Uber Technologies, Inc., commonly known as Uber, is an American
company that provide vehicles for hire, food delivery (Uber Eats), package delivery, freight
transportation, couriers. Uber is also one of the largest providers in gig economy. This report is
about internal and external factors that impact and influence UBER. For that purpose models like
PESTLE, VRIO, Stakeholders analysis, and McKinsey's 7S are used in the report. For checking
the competitive analysis Porter's Five Forces Model is being used. At the end of the report
Ansoff growth Matrix and Porters Generic model strategic management plan is developed with
proper tactics and strategies (Bhattacharyya, 2020) .
TASK 1
P1 Apply appropriate frameworks to analyse the macro environment for a given organisation
Mission of Uber
Providing reliable transportation to everyone and everywhere.
Vision of Uber
Uber tries to have more access through few cars while providing cheap, safe and reliable
transportation to customers and providing better opportunities and income to drivers.
Objective of Uber
they focus on providing a readily available and dependable transportation system which has
global presence. They are aiming to capture the cab market by providing easy and cheap rides all
over the world.
Core Values of Uber
Uber adopted some of the core values which include they are customer obsessed, they
want to have global presence, they celebrate differences and do the right things.
Macro environment means the situation that exist for whole world, the factors of macro
environment impact all the businesses in a way or other, not only to one particular business.

Macro factors are e4xternal to the business. To check the impact of these macro factors on
UBER, PESTLE Analysis and Stakeholders analysis models are used and discussed below:
PESTLE ANALYSIS
PESTLE Analysis check the impact of various external factors like political, legal, social,
economical, technological as well as environmental on a business. The impact may be positive
and negative depending on the business. PESTLE Analysis of UBER, helps to analyse the
market dynamics and to work effectively. Political Factors: Government intervention shows the political factors it includes
government policies, labour law, political stability and instability. As Uber has its
operations in many countries, the company has to face political issues of every place as it
has to follow rules of different countries (Bin-Nashwan, Abdullah and Obaid, 2017) .
Uber taxies have got disapproval at certain stages and government is concerned about
making new laws for companies like Uber. Uber has to adhere to all the rules according
to where they are operating. Economic Factors: The economic conditions that are going on show the economic
factors like inflation, GDP, economic growth etc. Uber has generated employment at
many places where they operate their business for drivers and also they provided cheap
services which have become a problematic situation for the competitors. Economic
factors are directly related to the over as there is continuous development within the GDP
growth of UK which impacting positively on the performance of uber. helpful to
Organisation in using appropriate pricing policies because of better employment level as
well as high income of different individuals. Social Factors: Social factors include the beliefs and attitude of society. If taken the case
of Uber, they have such a dynamic business and have fulfilled the needs of customers and
made a image in their mind. Also the prices of Uber are reasonable which contributed to
competitive advantage (Galli, 2018). During the time of pandemic also they provided
proper sanitizing which was most required by the customers. Uber understands the
customers need and serve them accordingly. Technological Factors: In today's time technology is advancing at a fast pace. Uber has
taken the benefit of this external factor. The mobile apps provided by them is an example
of technological advancement these apps have provided so convenience to customers.