Business Strategy Analysis for Vodafone UK

Business Strategy
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Table of Contents
Introduction......................................................................................................................................4
Part A...............................................................................................................................................5
Task 1...............................................................................................................................................5
P1: Apply the appropriate frame work to analyze the macro environment for a given
organization.................................................................................................................................5
M1: Critically analyze the macro environment to determine and inform strategies management
decisions......................................................................................................................................6
Task 2...............................................................................................................................................7
P2: Analyse the internal environment and capabilities of your chosen organization..................7
Matching customer's expectation.................................................................................................8
M2: Critically analyse the internal environment to assess strengths and weaknesses of your
organization’s internal capabilities, structure and skill set........................................................10
D1: Critically interpret the information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objective and tactical actions...............11
Part B.............................................................................................................................................12
Task 3.............................................................................................................................................12
P3: Evaluate the competitive forces applying Porter’s Five Forces model of a given market
sector for your chosen organization...........................................................................................12
M3: Devise appropriate strategies to improve competitive edge and market positions based on
the outcomes..............................................................................................................................14
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Task 4.............................................................................................................................................15
P4: Applying a range of theories, concepts and models, you are required to interpret and
devise a strategic plan for your chosen organization.................................................................15
M4: Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives...................................................................................................................................17
D1: Critically interpret the information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objective and tactical actions...............19
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
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Introduction
The main objectives of starting any business are probably to make profits as much as possible. In
that business is intended or wished to be ad hoc. As all business is to work to achieve certain
objectives. In order for the business to operate well till the end, they should adopt some tactics,
strategies and also some practices where all these can be achieved when the business or
organization is profitable. Also, there are some forces and dynamics that can break the
organization thus they should be modified and monitored accordingly to ensure the survival of
the organization.
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Part A
Task 1
P1: Apply the appropriate framework to analyze the macro environment for a given
organization.
For the survival of the organization, there are some approaches which have been put in place,
this approaches also assists the managers of the organization in monitoring dynamics and forces
that may be threats to the organization and also to find a way to get away with this. SWOT is an
acronym for opportunities, threats, strengths, and lastly weaknesses. Pestle on the other hand
which is the acronym for social, economic, political, technological, and legal environmental
factors, are the two frameworks that allow planners and strategists to monitor the dynamics and
forces that may break the survival of an organization. Thus using the SWOT, pestle porters five
forces framework, this report will show how Vodafone UK, can now take advantage of the
strengths in the digital innovation and seize on the opportunities in the global markets which is
created by the competitive retailing markets (Ali, et. al., 2013).
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M1: Critically analyze the macro environment to determine and inform strategies
management decisions
Vodafone UK Pestle analysis
The pestle is used to analyze the macro environment influencing an organization. These factors
are economic, political, social, legal and technological factors. Thus the firms on the other hand
study how to change the pestle factors.
Social factors
These aspects of the pestle frameworks deal with the social and cultural factors and how they can
affect the organization both negatively and positively. There is a shift in the way smartphones are
being used by the customers that are according to Alshaher, (2013). This rise in the usage of
Smartphone’s by the customers thus this has meant that the owners were inclined to use their
own phones to carry on time-consuming tasks for example online shopping, thus providing an
opportunity to online networks like Vodafone. Thus becomes appositive impact to the various
organizations.
Political factors
The main political treat that Vodafone faces and are still facing up to date is which has caused
both economic and political effects and uncertainty for the UK economy. This was according to
(Baker, 2014). Thus this has an impact in Vodafone in that it leads to price inflation, thus
weakening the dollar and the euro, thus becoming a treat to the organization.
Technological factor
Technology cans either lad to the success or failure of the organization. The use of modern
technology, for instance, the digital used of the network is a very big threat to Vodafone. Thus
for the company to get rid of these treatments they should the organization must focus by
responding and defecting to the evolving digital treats also the traditional blocking and other
measures to ensure there is no attack in the organization (Balanced Scorecard Institute, 2017).
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