Business strategy - Assignment PDF

Business strategy

Table of Contents
Introduction......................................................................................................................................3
LO1: Analysis of the impact and influence which the macro environment has on an organization
and its business strategies................................................................................................................4
P1: Applying appropriate frameworks, analyzing the impact and influence of the macro
environment on a given organization and its strategies...............................................................4
M1: Critically analyzing the macro environment to determine and inform strategic
management decisions.................................................................................................................7
LO2: Assessing an organization’s internal environment and capabilities.......................................9
P2: Analysis of the internal environment and capabilities of a given organization using
appropriate frameworks...............................................................................................................9
M2: Critically evaluating the internal environment to assess strengths and weaknesses of an
organization’s internal capabilities, structure and skill set........................................................11
LO3: Evaluating and applying the outcomes of an analysis using Porter’s Five Forces model to a
given market sector........................................................................................................................12
P3: Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organization..........................................................................................................12
M3: Devising appropriate strategies to improve competitive edge and market position based
on the outcomes.........................................................................................................................14
LO4: Applying models, theories and concepts to assist with the understanding and interpretation
of strategic directions available to an organization.......................................................................16
P4: Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organization.............................................................................................................16
M4: Producing a strategic management plan that has tangible and tactical strategic priorities
and objectives............................................................................................................................18
D1: Critique and interpreting information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions..............18
Conclusion.....................................................................................................................................20

References......................................................................................................................................22

Introduction
Various aspects of the strategic management are used for the production of the plans. These
aspects can be able to make various strategic priorities and objectives that can assure the
betterment of the organizations like Apple Inc. Here, Apple Inc will need to consider the
differentiation strategy to stay in the market. In the world of modern business, the role of
business strategy can not be ignored. As the roles of business are very much important to find
out, the whole report have been made on the basis of Apple Inc., which is one of the leading
business production company available in the system. They will not be influenced and they don’t
have interest as well like the young people who doesn’t use the product of Apple Inc. In the last
side, meeting the needs will be high as their influence will be higher than the interests. They are
customers or consumers who can easily switch to the other parties very easily. There are several
theories for internal and external analysis which have been applied. On the other side, strategic
analysis of the product have also be done in this whole report.

LO1: Analysis of the impact and influence which the macro
environment has on an organization and its business strategies
P1: Applying appropriate frameworks, analyzing the impact and influence of
the macro environment on a given organization and its strategies
In the context of Apple Inc, there have been several influences which are getting assured by the
macro environment. With the role of the macro environment, any business organization can
understand their needs and also can assure how these needs can be important. According to the
understanding of the macro environment, a business like Apple Inc can easily establish a very
strong system which can help their continuous development along with the betterment of
organizational efficiency. With the proper understanding of all these theories, Apple Inc can also
assure the goal meeting activities to surpass the market competitors. In this way, Apple Inc can
be able to work within the system even perfectly.
Stakeholders’ mapping
As it is known, stakeholders can be consisting of so many parties who can be related with the
business organizations’ activities (Bohoris et al., 2016). So, any party who is going to be
influenced by the activities of Apple Inc will be known as stakeholder. There have been a
diagram and with the help of it, analysis and understanding of the stakeholders can be done.

Figure 1: Stakeholders’ matrix (Li, 2015)
In the analysis, it has been seen that there will be several dimensions which are needed to be
arranged and managed perfectly. Here, the Apple Inc have the people from all the dimension.
According to the analysis of it, four different sides can be found. The most powerful and
possessing most interest are the key players. For Apple Inc, they are government, law enforcing
agency and so on. If the influence of the product is reduced with high interest, it will make the
potential buyers of the products of Apple Inc.
If both interest and impact is taken down, these will create the least important dimension where
actual understanding of the product will not be demonstrated in a clear manner. They will not be
influenced and they don’t have interest as well like the young people who doesn’t use the
product of Apple Inc. In the last side, meeting the needs will be high as their influence will be
higher than the interests. They are customers or consumers who can easily switch to the other
parties very easily.

PESTLE
PESTLE is a model which can give a very effective idea about the role of external environment
within the context of Apple Inc. There have been several factors which can give and provide the
different aspect of the market and company. This is why the implementation of PESTLE analysis
will be really very important.
Political
It has been seen that Apple Inc is sustaining so many political impacts and changes which are
happening in the system. So, governments are now really very connected with the activities that
are done by Apple Inc. Government have been patronizing the activities of Apple Inc very
effectively. They also have a very good relationship with the political parties as well. On the
other side, after Brexit, there have been several changes that have been occurred by the bad
political conditions. This is how the political activities of Apple Inc is getting matched.
Economic
Apple Inc have been connected with several activities that are related to the economic activities.
The role of economic impact is so much enormous that the roles are getting assured. In the last
year, Apple Inc have been able to make a turnover of 35$ Billion which is highest in the market,
On the other side, Apple Inc will need to deal with the other issues as well because they have
considered the employee occupation (Bates et al., 2017). The employees are making the role in
the goal meeting activities as well. In this way, the economic understanding is getting assured
and well managed. However, they have added so many huge amount in the GDP of UK as well.
Social
Apple Inc will need to deal with several social issues as well. They will need to deal with the
people of the society. They were able to maintain a very strong relationship with the social
parties within the system. This is how the role of social parties can be demonstrated perfectly.
However, the customer turnover rate of Apple Inc is really very low and the customer
satisfaction level is more than 80%. By taking part into many corporate social activities, Apple
Inc has become able to make the standard on a perfect line.
Technology

In this case, there will be several needs of the technological understanding as well. As a
technological device making company, Apple Inc will need to deal with the technological issues
very perfectly. Once they are able to manage the technological understanding, organizational
efficiency can be easily assured. With the strong technological understanding, Apple Inc is
becoming able to reduce their cost along with increasing the level of customer satisfaction.
Legal
In this case, Apple Inc will need to deal with the legal sides as well. There have been several
laws and techniques which are connected with the legal sides. According to the understanding of
all these legal factors, Apple Inc will need to deal with the system very carefully. On the other
side, Apple Inc have a wing within the organization which is dealing with the legal factors. So, it
has been well managed from the side of Apple Inc.
Ecological
In reality, the activities of Apple Inc are not harming any side of the environmental system. Back
in 2015, Apple Inc has been announced as the Green Company for working in the most effective
manner toward the environment. They are also following several important issues in this matter
which can be very important (Pinnington and Hammersley, 2017). But Apple Inc is also
following all of these things very effectively.
So, in this way, PESTLE analysis can be done.
M1: Critically analyzing the macro environment to determine and inform
strategic management decisions.
As the result of PESTLE analysis, strategic management decision will surely get accelerated at a
top level. Various strengths and weaknesses of the PESTLE analysis can be used for better
making of strategic management decisions. PESTLE is a model which can give a very effective
idea about the role of external environment within the context of Apple Inc. There have been
several factors which can give and provide the different aspect of the market and company.
PESTLE analysis provides with the information about several bigger aspects of the external
environment which can help to understand the business situation.