Formulating Strategic Plans and Techniques for Effective Market Entry

BUSINESS
STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explaining different strategic context and terminology of Kellogg's...............................1
1.2 Assessing the factors which need to be consider by Kellogg's while formulating tactical
plans........................................................................................................................................2
1.3 Evaluating the effectiveness of different techniques while formulating different strategic
plans........................................................................................................................................2
TASK 2............................................................................................................................................4
2.1 Analyzing strategic positioning of Kellogg's...................................................................4
2.2 Environmental audit for Kellogg......................................................................................6
2.3 Significance of Stakeholder analysis................................................................................8
2.4 New strategy for Kellogg’s..............................................................................................9
TASK 3............................................................................................................................................9
3.1 Analyzing alternative strategies.......................................................................................9
3.2 Appropriate Future strategy..............................................................................................9
TASK 4..........................................................................................................................................10
4.1 Roles and responsibilities of strategy implementation...................................................10
4.2 Estimating resources for implementing strategies..........................................................10
4.3 Contribution of SMART targets.....................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

ILLUSTRATION INDEX
Illustration 1: BCG matrix...............................................................................................................3
Illustration 2: Kellogg's positioning map.........................................................................................5
Illustration 3: Value chain analysis..................................................................................................6

INTRODUCTION
Business strategy consists of different types of activities which are combined together
with an aim to accomplish the tactical goals and objectives of enterprises (Meaning of business
strategy, 2016). For the manager, it is very necessary that he or she must select business strategy
on the basis of condition which prevails within and outside the organization. For this regard, it
can take help from the number of internal and external environmental approaches.
The present report is based upon the case study of Kellogg's. It is an American
multinational food manufacturing company which basically produces varied cereals and
convenience foods. The report will state the detailed analysis of selected company. Furthermore,
it will also depict the types of business tactics which will be used by cited firm with an aim to
mark an effective presence in the today's competitive environment.
TASK 1
1.1 Explaining different strategic context and terminology of Kellogg's
Following strategic contexts are explained with respect to Kellogg's.
 Vision: It is the statement which entails the long term goals and objectives of company.
In this context, it is assessed that Kellogg's has the vision to delight and enrich world
through such type of foods and brand which matters a lot to them.
 Mission: It is the sub steps which company formulate for the purpose to accomplish the
long term goals and objectives of firm. Kellogg's has a mission to become global
company by providing highly nutritious food to the buyers.
 Objectives and goals: Here, goal is the long term approach. However, objectives are the
small steps which are made with an aim to attain the framed goals of corporation. For
example: from the given case, it is assessed that Kellogg's has a goal to take measures
towards maintaining the health of their customers (Linn, 2008). In order to attain the
given goal, cited firm has set objectives in the area of food labelling. Here, firm has
introduced Kellogg’s GDA type of system which allows their buyers to see daily level of
nutrients which they get in each serving of Kellogg's food.
 Core competencies: It is the unique feature or capability which provides competitive
advantage to the firm and enables them to achieve success in the highly competitive
world (Core competencies, 2016). Kellogg's possesses core competencies in its health
1