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(Doc) Business Strategy Assignment

   

Added on  2020-11-12

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Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Analysis of impact and influence of macro environment on an organisation..................1TASK 2............................................................................................................................................3P2: Internal Capabilities of an organisation...........................................................................3TASK 3............................................................................................................................................6P3: Applying Porter's Five Force Model to evaluate Competitive Forces.............................6TASK 4............................................................................................................................................9P4: Range of Theories, Concepts and Models to devise strategic planning...........................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness Strategy refers to any strategy implemented by an organisation in order to attaina goal or an objective. Global organisations try to implement the best strategy in order to getcompetitive advantage in the market. It is very crucial to implement the right strategy in order togrow and develop in the market by maximising the profit and capturing major market share. TheBusiness Strategy is selected by top management of an organisation and is implemented bymanagers and leaders (Akbar and et. al., 2016). For the context of this report, Cadbury is selectedto find out the influence of various micro, macro, internal and external analysis of business.SWOT Analysis, PESTLE Analysis, Porter Five Force Model and Ansoff Matrix will beprepared to establish the relation between various factors consisting in Cadbury and on itsperformance. TASK 1P1: Analysis of impact and influence of macro environment on an organisation Cadbury is a British multinational company who has mastered in selling in chocolatesand confectionery products all over the globe. It is owned by Mondelez International and issecond largest confectionery company around the world. It is headquartered in Uxbridge,London and sell products in more than 50 countries. It was set up in 1824 by John Cadbury whostarted selling chocolate milk along with tea and coffee and his small business experienced boomin a short duration of time. To implement the best strategy that can be incorporated by Cadbury in order to grow anddevelop, it is crucial to understand the role performed by macro factors. It refers to factors thatare external and Cadbury does not have any control on these factors. The study of Macro Factorscan be done through PESTLE Analysis (Cuomo, Mallin and Zattoni, 2016). PESTLE Analysis PESTLE Analysis is well-known framework used to analyse the role and effect of macroenvironmental factors in a business. These factors have a huge impact on the performance ofCadbury. These factors cannot be positioned by the firm but need to study so that right strategycan be selected. PESTLE consist of:1

(Source- PESTLE Analysis, 2019)Political Factors: In United Kingdom, government change to Liberal Democrat fromLabour intensive played a huge role as more emphasis will be given to labour work forcesaround the country. In Cadbury as around 8 factories of company is settled and established there,giving employment to more than 3000 employees, thus, there will be support of Government tocompany. Also, Government have started raising concern about obesity, which is resulting inhigh sugar tax, which would direct impact Cadbury's operations as they are manufactures andseller of sugar products, chocolates (DUMITRAŞCU, FELEAGĂ and FELEAGĂ, 2015). Economical Factors: Due to economic recession, that took place in United Kingdom,company experienced a dip in the market, but, soon, it recovered by capturing 30% increases insales by only sales in Dairy Milk and Trident which have a positive impact on the operations ofCadbury. Also, changing of ownership played a significant role as recipes changed fromMondelez to Kraft resulted in rising production and small size of chocolates, thus, worked as oneof the factor leading “shrinkflation”.Social Factors: There are rising concern of people and government regarding to obesity,thus, reducing in sales of Cadbury's products as many doctors and nutritionists suggested lessconsumption of chocolates and candies (Gorondutse, Hilman and Nasidi, 2014). To meet with2Illustration 1: PESTLE Analysis

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