PRO383 Individual Management Report

Individual Management
Report

Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing external factors through PESTLE analysis.................................................................1
Analysing effective market entry options....................................................................................3
Analysing market segmentation ..................................................................................................5
Analysing porter's generic strategy..............................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

EXECUTIVE SUMMARY
Individual management report summarize the way in which an individual manage and
operate the business in national as well as international market in effective manner. The
following report summarize the current and future internal and external environment of the
organisation along with the strategic marketing plan in order to realise organisational objectives.
It further analyse how to manage resources to deliver the strategic marketing plan in effective
manner.
INTRODUCTION
Individual management refers to an ability of an individual in order to manage various
functions of business in order to gain success in effective manner (Banerjee, 2021). For this
following report selected company is Cadbury which is a multinational confectionery company,
it is founded in 1824 by John Cadbury and its headquarters in Uxbridge, London, England. Its
owner wants to introduced a new product that is Soya Milk Chocolate in the market of Latvia.
The market consultant helps them by analysing about external market, market entry options,
market segmentation and porter's generic strategy in order to expand in effectual manner.
MAIN BODY
Analysing external factors through PESTLE analysis
Cadbury is an most popular confectionery company in all over the world and it provides
very effective services with help of its numerous products in effective manner. Its owners wants
to launch a new products that is Soya milk Chocolates in a suitable country that is Latvia because
they are many customers who prefer those products that are made from soya milk in effective
manner (Bansal and Choudhury, 2021). The external factors of India that makes its owner to gain
various opportunities and faces threats are described with the help of PESTLE analysis. PESTLE
analysis is a systematic framework of external factors of the market that affects the company in
effective manner. The market of Latvia with its external factors that provides opportunities and
threats to Cadbury in order to launch its new product that is Soya Milk Chocolate are described
below:
Political factors- In this aspects it affects due to government interventions in the market
in order to create opportunities as well as risk for the company. Latvia is a most effective country
and their government are stable. Its political environment generally influenced by some factors
1