Strategic Enhancement of Nokia Company to Excel in the Market

BUSINESS
STRATEGIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
NOKIA COMPANY........................................................................................................................3
IDENTIFICATION AND JUSTIFICATION OF STRATEGIC CHOICE THEORY OF NOKIA
..........................................................................................................................................................4
APPLICATION OF STRATEGIC CHOICE MODEL TO THE NOKIA COMPANY.................5
STRATEGIC THEORY..................................................................................................................6
Cultural Web.......................................................................................................................6
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy plays an important role in the organization because this strategy
provides a platform to the firm where they can plan for their future goals and objectives. It also
provides the information of the competitive markets. This business strategy also guides the
business like what they have to produce or in which market they have to focus more (Teece,
2010). By applying culture web strategy company can easily raise their profit and brand images
in the customers mind. Business strategy is based on the organization internal and external
environment so with the help of business planning, firm can easily find their positive and
negative aspects. The present report is based on Nokia which is a technology based company
which are providing different kinds of mobile phones. This company is famous for their fast
customer service. The prices of their phones are affordable and approximately all mobile shops
sell their products to the customer. Mission of the organization is to connect with their customers
and provide them best and innovative services or products. This report also includes the
organization profile, the roles and responsibility toward their customers and their strategy model.
Strategic theory related to cultural web has also been covered in this report.
NOKIA COMPANY
Nokia Company is known as world no. 1 Manufacture Company for their mobile phones.
The head office of this organization is situated in Finland and the current CEO of the firm is Olli-
Pekka Kallasvuo. This firm acquired approximately 38% mobile market share and the earning is
about $40 billion in the years (Montgomery, 2011). The image of firm is well established and
they have approximate 55,000 employee’s team. This company divided their market into four
segments which are based on customers' satisfaction, devices, competitive market and NAVTEQ.
It is an information provider application which acquired by the company in their Mobile phones.
This company changes the perspective (Verbeke, 2013) of the customers by launching their
small mobiles phones. All people put their interest on it and they do not use the big bulky
phones. Nokia provides so many features in their new phones like they are wireless, having good
camera and the different games' application etc. So all things attract the customers and profit of
the organization goes high. This company launches OVI application into the world. By this
application, people can easily find the operation center and during driving people can easily find
the way if they have internet connection. For the better suitability, company simplified their
products like they divided the mobile phone into series as C, X, E , S etc. Here C shows the
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business focused group, N stand for high end technology, S stands for limits and selective
editions and X shows the entertainment things of the mobile phones. When the time passed,
company launched their new phones which were based on the QWERTY keyboard (Campbell,
Edgar and Stonehouse, 2011). After launching this phone the progress of the organization went
high. More ever, firm start their You-Tube channel where they guide their customers how to use
their phones and the application.
IDENTIFICATION AND JUSTIFICATION OF STRATEGIC CHOICE
THEORY OF NOKIA
Strategic choice theory based on the consideration of the external forces and the impact
on customers and the company. It is the best theory for Nokia because it describes why Nokia
change their mobile phones and what is the main reason behind this. It is very important for
company to change their development process as per competitive environment so this firm
accept all the changes as per requirement and beat the business world. The reason behind using
this theory is it explains the changing environment and how organization accepts the changes.
The culture web theory is based on the company strength, weakness and their opportunities.
Moreover, this theory also provides information about the external environment and the sources.
Buy using this model firm can easily determine customers taste and preference. For example,
with the help of feedback option company can easily determine customers want and according to
their reviews they change their production. Culture web also provides a information about
internal environment so by this head department can easily determine the changing behavior of
employees. Nokia strategic choice is based on operational channel and the latest technology.
This firm put their focus on geographical segmentation and the growth of business. Company
uses this theory for better mobile designs and styles in their mobile phones. The main reason
behind using this theory is when firm get a feedback from their customers so they noticed that
customers want more stylish mobile phones' so for the better convenience they use choice model
theory (Cinquini and Tenucci, 2010). By applying this mode; the organization can easily find
their resources because it is based on the environment analysis. With the help of this, company
can easily find customers' perspective toward them and the negative and positive point of their
mobile phones. As per example, for better customer relationship Nokia put a feedback form at
outside of their office and in their website. So by using this form customers can easily share their
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