Business Strategy Assignment Doc
Added on 2020-10-05
21 Pages5537 Words482 Views
Leadership Management
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Business Strategy
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P 1) Analysis of the macro environment of Vodafone...........................................................1M1 Critically analyse of the macro environment...................................................................3LO 2.................................................................................................................................................4P 2) Appropriate framework for analysing the internal environment and capabilities of theorganization............................................................................................................................4M2 Critically analyse the internal environment.....................................................................5LO 3.................................................................................................................................................6P 3) Porter Five forces model.................................................................................................6M 3) Appropriate strategies to improve the competitive and market position of anorganization............................................................................................................................7LO 4.................................................................................................................................................9P 4) Range of theories, concepts and models to interpret and devise the strategic planning ofthe organization......................................................................................................................9M 4 Strategic management plan...........................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy can be defined as a company's high-level plan for reaching specificobjectives of the business. A business strategy succeeds when it leads to the growth of thebusiness, strong financial performance and strong competitive position in the market. Businessstrategy means by which an organization sets to achieve its desired goals and objectives. It canalso be defined as the long termlong-term business planning. Normally a strategy of the businesswilltakes 3-5 years to achieve an organizational goals and objectives. In this report Vodafone is been taken for analysing its business strategies. Vodafone is aBritish multinational telecommunication company which has its headquarters at London, UnitedKingdom. Vodafone is ranked 4th mobile operator groups across the world. It has more than 313million customers across the world (2018). Present report discusses about the impact andinfluence of macro environment on the Vodafone and what the mission, vision areis andobjectives of an organization (Scholes, 2015). This report also discusses about the frameworkswhich will analyse the internal environment and capabilities of the organization. This report alsoevaluates the outcomes of the macro and micro environment analysis and what are the strategiesof an organization to improve its competitive advantage.LO 1 P 1) Analysis of the macro environment of VodafoneVodafone is a British based telecommunication company which was founded inSeptember 16 1991 by Ernest Harrison. Its headquarters is at London, England. Vodafone is themultinational company and it owns and operates in more than 25 countries across the world.Vodafone Global Enterprise provides telecommunication and IT services to its corporate clientsin more than 150 countries (Sia, Soh and Weill, 2016). Vodafone is the fourth rankedtelecommunication company in the world. Product categories of Vodafone include broad brand,mobile phone, internet television, fixed line telephone, digital television and IPTV. Total numberof employees working in Vodafone is 111.556 across the world. Vodafone is has a primarylistingsprimary listed on the London stock exchange and also is the constituent of FTSE 100index.Vision: Vision of Vodafone is that Vodafone wants to contribute to sustainable living tothe customers by delivering innovative services and connectivity to the customers and1
maintaining the trust of their stakeholders by behaving responsibly and ethically whereverVodafone wants to operate across the world.Mission: Mission of the Vodafone is to provide excellent data services and mobile voice to thecustomers across the world by increasing their market share, customer’s satisfaction andincreasing the profitability of the organization.Customers: Provide customers services that are reliable, affordable,demonstrating high capacity and improved network coverage and also to includevalue added services.Enterprises: Make the enterprise enable for utilising the company’s services atlow operating costs and also to enhance the services which they provide to thecustomers. Society: To make a good corporate citizenship by taking the companiesobligations seriously in order to operate in a safe and legal manner across theworld and also to increase the employment and enrich communities with theservices in which the company operates.Objectives:To differentiate the company from its competitorsTo build a superior network infrastructureLeverages the benefits on global scaleDeliver excellent customer serviceMacro Environment Analysis : A maicro environment is the conditions that exist outside the organization. It involvesthe factors that affect the entire functioning of the business. For the analysis of macroenvironment PESTLE is the best way to analyse the macro environmental factors that have animpact on the organization (McAdam, Bititci and Galbraith, 2017). PESTLE analysis of UK willprovide Vodafone the various opportunities and threats that exist in the environment. It includes:Political Factors: UK is the one of the most powerful country in the world. Politicalstability is the main strength of the country. Brexit in UK have willopenopened the doorsfor the immense opportunities to the British telecom sector in UK. Government of UKdecided to reduce the corporate tax from 19% to 17% in 2018 which will be profitable forVodafone as Vodafone offer the produce and service at low costs to its customers. 2
Economic Factors: The telecommunication industry will be having higher impact onspectrum cost which will be impacting Vodafone. The company will be having chance toopen their unit into newly developed zone so this will be opportunity for them to expandtheir business.Social Factors: Growth in smart phones, wearable and the other smart devices will givethe customers of Vodafone a connected mind set. This is very much dynamic factor forthe success of Vodafone so it is very much important for company to be very muchflexible so that they could adopt them all.Technological Factors: With the growth in technology and advancement in tools ofartificial intelligence., Vodafone invests in the high speedhigh-speed networks andalliances of 4G and 5G developments.Legal Factor: Legal factors of UKof UK has led Vodafone to settle the tax row with theBritish government and also the government has lowerlowered the interest rates and hasmade the payment tenure longer. These issues like that of copy and pirated sites will beblaming Vodafone for their legal pertaining to sphere of infrastructure.Environmental Factors: Organizations wide focus and initiatives to reduce the carbonemissions as per the British standards and to switch to the renewable source of energy.M1 Critically analyse of the macro environmentAccording to Scholes, (2015) Vodafone's strategic management decisions will should beincrease the scope of the business in UK as telecommunication sector is expanding on thebroader level and Vodafone has large number or opportunities available in the UK markets. Itcould be said that all political factor will be impacting Vodafone as it is operating on global levelso it is required that they are formulating policies according to each country.As per the view of Sia, Soh and Weill, (2016) Vodafone for merging with othertelecommunication company in order to increase their customer’s base and manage thecompetition in telecommunication industry. As, they need to look forward with the economicchanges within UK like during the time of inflation and higher GDP growth rate as well.According to McAdam, Bititci and Galbraith, (2017) Vodafone can focus onshouldimprovinge their technological level as other telecommunication companies and therefore hasshifted from 3G networks tonetworks to 4G and 5G networks. So the strategy of Vodafone need3
to be improved their technological standards across all of their product categories which willhelp them in using latest technology.As explained by Meckling, (2015) the strategic management decisions of the Vodafone tomake the company to fit to the capabilities and the opportunities that are present in the externalenvironment of the organization. This will help the organization to improve their businessoperations across the United Kingdom and also gain the competitive advantage over thecompetitors. LO 2P 2) Appropriate framework for analysing the internal environment and capabilities of theorganizationSWOT analysis is kind of a framework which allows the organization to evaluate thecompetitive position of the company by usually identifying the strengths, weaknesses,opportunities and threats of an organization (Meckling, 2015). SWOT analysis will provide theframework for by which an organization can measure what an organization can do and cannot dohelps to determine its potential opportunities and threats. By conducting SWOT analysisanalysis,it can enable the organization is able toto frame a strong strategic plan for the growth of thebusiness of an organization. SWOT analysis of Vodafone is discussed below: can be conductedasStrengths: : Vodafone as being one of the leading firms in the telecommunication industry, it has gotnumerous strengths that help Vodafone to thrive in the market place. Strengths of Vodafone areas follows:High level of the customer’s satisfaction, Vodafone has been able to deliver high levelsof customer’s satisfaction due to the high dedication of customer relationship department.High skilled work force, Vodafone has been able to improve the skills of its work forcedue to the successful training programs.Successful track records, Vodafone has got a successful track record of developing a newproductsnew product and making innovations in their products according to customerexpectations.Weaknesses: 4
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