Formulating Strategic Plan for Hungry House Company

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Mission, Vision, Objectives, Goals and core competencies of Hungry House company 1
1.2 Elements that are required to be considered while Formulating Strategic Plan...............2
1.3 Effectiveness of various method used when formulating effective plan..........................4
TASK 2............................................................................................................................................4
2.1 VW AG Organisational Audit .........................................................................................4
2.2 Environmental audit.........................................................................................................6
2.4 New strategy for Volkswagen..........................................................................................9
TASK 3............................................................................................................................................9
3.1 The appropriateness of alternative strategies in context of market entry, substantive
growth, limited growth ..........................................................................................................9
3.2 Justification of selection of strategy...............................................................................10
TASK 4..........................................................................................................................................11
4.1 Roles and responsibilities of strategic leader in business plan implementation process11
4.2 Analysing the approximate resource requirement in strategic implementation.............12
4.3 Measuring the contribution of Smart target to the achievement of strategic implementation
..............................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy refers to the high level plan that are being formulated to accomplish
organisational goals and objectives. Business strategy in enterprise include several skills and
tactics. Strategy plays a significant role in business unit and resources required for achieving
mission and vision are limited. Strategic process include establishing goals and objectives,
analysing the way to achieve purpose and allocating resource in order to implement actions.
Strategic management in firm involves various activities such as strategic planning, and
evaluation .These activities are conducted in order to analyse the effectiveness of plan. Strategic
planning and strategic management assist enterprise in achieving desired position in market as
well as enable them to gain competitive advantage.
The hungry house company is being selected for conducting research on business
strategy. The Hungry house is UK based organisation that are dealing in online ordering of
takeaway food services. The corporation allow customers to search for restaurant and browse
local takeaway menus before placing order for food.
The aim of the study is to explain the concept and significance of business strategy. It has
focussed on identifying the way plan have great influence on the profitability and growth of firm.
The project will emphasize on determining the requirement of various resources in strategic
planning and implementation. The assignment will assist organisation in analysing the
contribution of SMART targets in order to achieve effective outcome from strategic
implementation. It will allow company to identify the role and responsibilities of individual in
strategic implementation.
TASK 1
1.1 Mission, Vision, Objectives, Goals and core competencies of Hungry House company
Hungry House is the Leading online platform that provides takeaway food services and
food delivery. It has more than 10,000 restaurants. The Hungry house has partnership with the
best restaurants in Britain in order to deliver delicious meal to its customers. The organisation
has the potential to quickly access to its clients. Customer find easier to browse peer-reviewed
takeaway menus and the company provides platform to consumers to make online payment. It
also provides various discounts and seasonal offers to their guest.

Objective- The objective of Hungry house is to exceed the customer expectation by providing
them with premium Quality of foods at reasonable price. The financial objective of the firm is to
increase its revenue, profitability and enhance its market share. The Hungry House wants to
become leading food service provider in same industry.
The organisation was experiencing a high volume of abandoned cart. So their objective is
to introduce new cart abandoned programme in order to replace their exciting solution that was
implemented to raise revenue that can be recovered from lost sales.
The corporation purpose was to convert its losses into profits by motivating customer by
offering them various discounts and offer.
Mission- It wants to provide faster, easier and more fun for their customer and allow them to
discover great and delicious food. The corporation mission is to provide convenient delivery to
its clients. The company mission also includes more varieties of food in their menus in order top
attract more number of guests.
Vision-The vision of the Organisation is to generate wealth for their employees, families and
other stakeholders. Their vision also include to deliver the best quality products at competitive
price. The business unit want to expand its core business activities worldwide.
Goals-The goal of Hungry house is to improve their performance and quality of product as well
as services. The Goals of employees in The company is to receive maximum orders. The other
goals of the business unit is to gain recognition and to develop brand image in the market.
Core competencies-The Hungry House in itself have great competitive strength. This has been
supported by the fact that enterprise was able to establish their position in the market. The core
competencies of the firm is that it has developed online platform which assist customer in easy
searching for restaurants. It is using advance technology for receiving orders and payments. The
core strength of the business unit lies in its online presence (Leitner, Meissner and Martyna-
David, 2015)
1.2 Elements that are required to be considered while Formulating Strategic Plan
There are various factors that required to be considered when formulating plan. These
are:
1. Articulate Mission and Mission-When formulating business plan manager or strategic
planer need to have focus on the enterprise mission, vision, goals and objectives. The
strategic plan should be framed according to this factor. As the aim of formulating