Business Strategy Assignment: Hungary House

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Organisation vision, mission, goal, core competencies of the Hungary house................1
1.2 Components that influence of the formulation of strategic plan......................................2
1.3 Techniques for developing strategic plan for the Hungary house....................................3
TASK 2............................................................................................................................................3
2.1 Strategic position of the VW AG.....................................................................................3
2.2 Environmental audit of the cited venture.........................................................................4
2.3 Accessing the importance of stakeholder analysis while formulating new strategy for VW
AG .........................................................................................................................................6
2.4 Presenting a new strategy for Volkswagen AG................................................................7
TASK 3............................................................................................................................................9
3.1 Examining the appropriateness of alternatives strategies related to market entry,
substantive and limited growth for Volkswagen AG.............................................................9
3.2 Justifying the selection of strategy for Volkswagen organisations................................10
TASK 4..........................................................................................................................................11
4.1 Accessing the roles and responsibilities of personnel at VW AG Who are charged with
Strategic implementation process.........................................................................................11
4.2 Identifying the approximate requirement of resources in implementation process.......11
4.3 Evaluating the contribution of SMART target in order to achieve strategy implementation
in VW AG.............................................................................................................................12
Conclusion.....................................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In an organisation, business strategy is one of the tactics by which organisation can
develop its own competitive advantage and strategic position in the market. In a simple word it
can be said that business strategy is a systematic planning for enhancing its existing position and
strength of the company and solve the problem in an effective manner. With assistance of the
business strategy, corporation can easily develop the strategic position in the market and
compete with rivals. The present project report is based on the Hungary house which is a UK
based food service provider under the Dragon Den list. The major objective of this assignment is
to understand the significance of the business strategy within the cited venture and its
implication upon company success and profitability. In addition to this, components that affect
the formulation of strategic plan and effectiveness of the techniques which is used in the
strategic plan has been also described in this report.
TASK 1
1.1 Organisation vision, mission, goal, core competencies of the Hungary house
Hungary House company is the UK based platform which provides the food and
accommodation facilities to its customer. Basically it is the online food store which deliver the
food facilities to its customer by online way. It allows the user to search for the restaurant and
browse local takeaway menus before placing an order online. The major objective of this
company is to meet the customer expectation about the food services and deliver food product at
the time period. It wanted to earn the extreme profitability and market share within the market
and become number one online food service provider in the UK market. Following are some
mission, vision, goal, and core competencies of the cited venture-
Company Mission- Hungary house company have major mission is to deliver the high quality
and effective food services to the customer in the UK market. In addition to this, it wanted to
become the number one online food service provider in the UK.
Objectives- Company have objective is to gain the highest profitability and market share in the
food sector and attract the large numbers of customer toward the food services.
Core competencies- It has various competitive advantage by which it has developed its own
effective and strategic position in the market. It has more than 10000 restaurants in the major
cities in the united kingdom. In addition to this, hungaryhouse has developed its onw online
platform by which it delivers food facilities and services by online and customer can easily
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access it. With assistance of this online platform, customer can easily make payment and deliver
their review and comments about the food facilities and services. Thus, it can be said that cited
venture have one of the effective competitive advantage is related to its online presence by
which it has created its strategic position in the food sector in the UK.
1.2 Components that influence of the formulation of strategic plan
As per the above discussion it has been analysed that there are very impressive position
of the Hungary House in the UK through which it can easily attract the large amount of
customers. In order to improve its existing services and develop new strategy about the business,
company required to focus on the development of strategic plan. There are various components
that affect strategic plan of the cited venture- Company objective- While company develop strategic plan then it must have required to
focus on the company objective. Strategic plan must be developed according to the
company goal, mission, vision and objective. Cost- While organisation develop the strategic plan then another significant factor is
related to the cost. Company have to consider the budget of the planning which included
in purchasing of material, transportation, distribution, advertisement, promotion,
production etc. SWOT- In order to develop the strategic plan for the business, corporation required to
focus on the swot analysis of the organisation. This will help to firm in summarising the
company existing position, strength, weakness, opportunities, threats. By analyse the
company existing position, form can easily develop the future plan.
 Time frame- Time is one of the significant component in the strategic plan which
company required to consider. At the time of development of strategic planning, form
required to focus on the time frame so as each and every activities can conduct
accordingly.
While Hungary house develop the strategic plan then some environmental factor can also affect
the company- Political- This includes governmental regulation, code of conduct, legislation, taxation
policies practices which can affect cited ventures strategic plan.
 Social and cultural- This includes customer taste, preferences, culture, region etc which
affect strategic plan of the cited venture about the product and services.
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