Business Strategy

This presentation provides an overview of business strategy, including mission, vision, goals, core competencies, and techniques for strategy evaluation. It also discusses factors affecting business and effective strategies for success. The presentation focuses on XYZ Ltd., a restaurant food chain in the UK.

BUSINESS
STRATEGY

Content
 Introduction
 Mission vision
 Goals and objectives
 Core competencies
 Factors affecting business
 Techniques for strategy evaluation
 References

Introduction
Business strategy refers to making an effective plan and
policies in order to achieved desired goals and objectives
within pre-determined period of time.
XYZ Ltd., a restaurant food chain which offers quality food
products to people of UK and across worldwide.

Cont.
XYZ company has main objective is to enhance standard of
living of people of UK through providing quality and wide
variety of food products.
 It will help people to maintain healthy lifestyle through
offering healthy and nutrition food product.

1.1 Business missions, visions, objectives,
goals & core competencies
XYZ company has specific mission, vision, objectives which are
as follows:
Mission: The company has main mission is to offer healthy and
nutrition food product.
Vision: The vision of company is to motivate people to consume
healthy food products in order maintain healthy lifestyle.

Goals and Objectives
Goals: The goal of XYZ Company will be one of the successful
food restaurant chain in UK and through out the world through
providing low calories and healthy products at an affordable
price.
Objectives: The main objectives of XYZ Company is:
 Maintaining customer's healthy lifestyle
 Using healthy ingredients in making an effective food product.

Core Competencies
These are the various methods and techniques
used by company that makes them different
from competitors that differentiates company
than other competitors
XYZ Ltd. Will one of the reputed company which
offers quality and calorie product across
worldwide.

Factors to be considered while
Formulating Strategic plan
There are various
factors which need to
be consider while
implementing
strategic plan such as
technological factor,
economic factor etc.

Micro Environment
The company can control its impact on their business operations and
capabilities SWOT Analysis is suitable technique to measure such
factors It is considered as an effective method for the purpose of
analysing internal strengths and weaknesses.

Macro environment
These factors cannot controlled by company thus need to be
managed by XYZ Ltd. While operating business
operations in competitive market. PESTLE Analysis
should be used to analyse such factor:

Effectiveness of Techniques
In order to attract people towards XYZ Company,
there are various techniques which will be used
to ensure the effectiveness of strategic plan
relating to the aspects of business and
environment.
Two strategies should be implemented by XYZ
Ltd. Company:
 BCG Matrix
 Space Analysis

BCG Matrix
It is necessarily required to use growth share matrix in order to manage
various product portfolio. It will help company in classifying their products
and accordingly invest on the basis on the rate of return and market share
they get.

Space analysis(Strategic position
and Action Evaluation Matrix)
Space analysis is a method which is used to make an effective strategy
and plan. It help company to develop an innovative ideas to achieve
desired long term objectives.
Financial strengths: XYZ Company has objective to earn 9% of profits in
order to secure financial position in market.
Competitive advantage: Innovative and strategic approach
Industry attractiveness: New design and features in gym equipments.
Environmental stability: Effective and efficient techniques.

REFERENCES
Mithas, S. and Lucas, H. C., 2010. What is your digital business
strategy?. IT professional. 12(6). pp.4-6.
Smith, T.A., Mills, A. M. and Dion, P., 2012. Linking business
strategy and knowledge management capabilities for organizational
effectiveness. In Conceptual Models and Outcomes of Advancing
Knowledge Management: New Technologies (pp. 186-207). IGI
Global.
Hahn, T., Kolk, A and Winn, M., 2010. A new future for business?
Rethinking management theory and business strategy. Business &
Society. 49(3). pp.385-401.