Business Strategy (Understanding the process of strategic

Business Strategy
(Understanding the process of strategic
planning)
Task 1

Table of Content
• Introduction
• Mission vision
• Goals & Objective
• Core competencies
• Factors affecting business
• Techniques for strategy evaluation

Introduction
Business Strategy is a plan of action that assist in deriving
out a path which can be followed by employees as to
achieve all desired goals and objectives.
Volkswagen AG is a global brand that have more than 36
subsidiaries and deals in automotive sector.

Business mission, vision, objectives, goals
and core competencies
A business needs to be aligned with these elements:
• Mission: The mission of company is to offer
attractive, safe and environmentally sound automotive
and vehicles that can compete in the tough market and
set standards for everyone else.
• Vision: Expansion of R&D programmes as to be the
best global automotive manufacturer who is
environmental friendly and future ready.