logo

Business Strategy of British Airways

   

Added on  2020-12-29

19 Pages6150 Words399 Views
Business Strategy
Business Strategy of British Airways_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Application of an appropriate frameworks to analyse macro environment..........................1TASK 2............................................................................................................................................4P2: Analyse the internal environment and capabilities of British Airways................................4TASK 3............................................................................................................................................8P3: Application of Porter's Five Forces model to evaluate the competitive forces of marketsector for British Airways..........................................................................................................8TASK 4..........................................................................................................................................10P4 Application of different theories that will develop strategic growth management plan in anorganization...............................................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Business Strategy of British Airways_2
Business Strategy of British Airways_3
INTRODUCTIONBusiness strategy may be defined as a company's high level plan to achieve specific goalsand objectives within pre-determined time frame. It is considered as long term business plan thatwill cover the period of 3-5 years. Such business strategy is made by the Top Authorities of anorganisation such as Board of Directors, Chairman etc. It is more effective in developingfinancial condition of company as it directs all the members of an organisation to perform at anoptimum manner according to the guidance and policies described under business strategy. Thepresent assignment report is based on British Airways which is one of the largest airlinecompany all over the world and gain the first rank position in UK airline industry. It wasestablished in the year 1974 and from the then to now, it serves more than 33 million passengersand has generated over 8.67 billion pounds sterling with the help of attaining maximum supportof approx. 42,377 employees. The project includes the analysis of macro and microenvironmental factors along with the proper evaluation of competitive forces of the market forBritish Airways. Along with this, application of a range of theories, concepts and models alongwith the interpretation of strategic management plan for British Airways are also discussed underthis report.TASK 1P1: Application of an appropriate frameworks to analyse macro environmentBritish Airways is one of the largest airline industry in the whole world due to which itcan be easily recognised as domestic and international flights in the UK. It was established in theyear 1974 which has currently serve more than 33 million passengers by providing more than300 destinations all around the world. It has attained nearly about 42000 employees whichcontributes maximum support to achieve its mission, vision and objectives which are explainedas under:Mission: The mission statement of British Airways states “ to make customers morecomfortable and confident when they fly with British Airways with their new fleets and updatedlatest technology”.Vision: The visions statement of British Airways states “to become the world's mostresponsible airline by developing guiding principles that describes the activities performed toachieve goals”.1
Business Strategy of British Airways_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategy for British Airways
|22
|7727
|67

Macro Environmental Factors, Market Share and Competitive Advantage
|10
|2954
|410

British Airways - Business Environment
|12
|4166
|156

Business Strategy for British Airways: Analysis and Evaluation
|17
|4489
|246

Strategic Management: Evaluation of Purpose, Vision, Mission, and Objectives
|13
|3990
|177

Report Of Business Environment Of British Airways - Vision, Mission
|12
|4121
|161