Identification and Evaluation of Corporate-Level Strategies for Zara

Running head: BUSINESS STRATEGY
Business Strategy
Name of the Student
Name of the University
Author note

1BUSINESS STRATEGY
Table of Contents
Executive Summary...................................................................................................................2
Identification of Corporate-Level Strategies..............................................................................3
Evaluation of Suitability of Corporate-Level Strategies............................................................3
Recommendations of Two Alternative Strategies......................................................................4
Conclusion..................................................................................................................................6
References..................................................................................................................................7

2BUSINESS STRATEGY
Executive Summary
The report has thrown light on the overall identification and evaluation of the
corporate level strategies which have been adopted by the company Zara. The assessment of
the suitability of the current approach utilised by the organization is required to be done
which has proved to be effective. The corporate level strategies are the different actions
which are being expected to be adopted by the organizations to gain a competitive advantage
in the market.
With the help of the corporate level strategies, this can help the company in making
strategic decisions which will be appropriate for the overall sales aspect of the company
positively. Furthermore, the two alternative strategic initiatives have been recommended
which can be pursued by the organization to improve the overall effectiveness appropriately.
With proper implementation of the diversification and the market penetration
approaches, the company can gain huge market share in the overall competitive business
environment which will be beneficial for the overall success of the firm concerning the
competitors. The examples of the different companies and brands have been considered to
provide a clear perception on the importance of corporate level strategies.