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Strategic Management of Zara | Report

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Added on  2020-02-03

Strategic Management of Zara | Report

   Added on 2020-02-03

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Strategic Management of Zara | Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Body ......................................................................................................................................1Business environment of Zara PLC .......................................................................................1Pest analysis of Zara :.............................................................................................................2Porters analysis of Zara : .......................................................................................................3Strategic position and Value proposition:..............................................................................4Product development : new product on new market.............................................................7CONCLUSION......................................................................................................................7REFERENCES................................................................................................................................8
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Strategic Management of Zara | Report_3
INTRODUCTIONThis kind of management in strategic serves in all ways for the enterprise and includes -organizations objectives,develops terms and conditions in policies and plans which are designedto reach aims and after that assign that resources for include the plans. This report shows swotanalysis, pestle analysis and porters analysis for the Zara and strategies position.Main Body Zara PLC is very popular Spanish clothing and selles accessories in Galicia,Arteriole.This firm was established by Rosalia Mera and Amancio Ortega in 1975 (Hill, et.al, 2014). It isalso recognised as the world's largest clothing retailer. The Zara has many competitors such asDerann, Dunelm mill etc. Business environment of Zara PLC SWOT analysis of Zara : SWOT AnalysisStrengths Zara has many stores and front inuniting and acquisitions of companies.Powerful multi brand retail stores withsuperior consumer services.High brand callback among consumersand high brand assets in fashion world(Edenand Ackermann, 2013).Weaknesses This Brand has not meet all types ofconsumer sections and has limitedglobal geographic existence.Many retail stores for presence createsthe market share getting slow(Slack,2015).OpportunitiesUsing franchise structure would helpcompany expand to create worldwidepresence.High opportunities to expand in1
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