BUSINESS STRATAGE INTRODUCTION 1 TASK 11

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PowerPoint Presentation...........................................................................................1
TASK 2............................................................................................................................................1
2.1 Organisational audit..............................................................................................................1
2.2 Environmental audit..............................................................................................................2
2.3 Significance of stakeholder analysis.....................................................................................4
2.4 New strategy..........................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Analyse of appropriateness of alternative strategies.............................................................6
3.2 Justify selection of strategy...................................................................................................7
TASK 4............................................................................................................................................8
4.1 Roles and responsibilities of personnel.................................................................................8
4.2 Estimated resource required for implementing new strategy................................................9
4.3 SMART targets.....................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy can be termed as a plan which is developed by company so that they
can attain their long term targets effectively as well as efficiently. It caters growth and
improvement to the firm (Scholes, 2015). This is like a planning function and in addition, a
continual procedure. It is fundamental for each and every kind of company to formulate some
strategy and thus, they will do their activities in a proper manner. S&L Limited is one of the
leading retail firms in United Kingdom that is being chosen in the report and they are providing
the best goods and services to their clients. Fundamental aim of this report is to conduct internal
and external audit; hence, they can easily find out their environment. Rather than this,
Volkswagen is doing their business in automotive industry in UK and their purpose is to render
best quality items to their clients; as a result, they can gain competitive advantage. They make
strategies for their business so that they can lead in market. Target which is decided by them has
to be SMART.
TASK 1
Covered in PowerPoint Presentation
TASK 2
2.1 Organisational audit
It is required for company to determine their chances and in addition risk by doing audit.
It is essential for an employer to find out their internal and external elements as it can affects
their growth and success. Superior needs to determine demands of their clients; thus, they can
fulfil it within minimum period of time (Leonidou and et. al., 2015).
Manager has to do organisational audit, it will assist them to examine unwanted things as
it can affect business of S&L Limited. Along with this, it is needed for an employer to know
their hazards and for this purpose, they can analyse their books of accounts. For intrinsic audit,
company can conduct SWOT investigation, which is mentioned as beneath:
Strength:
 Brand image of firm is much adequate at marketplace which aid them to enhance their
incomes.
1