Volkswagen Business Strategy Assignment
Added on 2020-07-22
13 Pages3832 Words52 Views
BUSINESSSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1Covered in ppt.............................................................................................................................1TASK 2 ..........................................................................................................................................12.1 Identification of strategic position with assistance of organizational audit..........................12.2 Environmental audit for Volkswagen...................................................................................22.3 Measures related with stakeholders in preparing of strategies..............................................32.4 New strategy for Volkswagen...............................................................................................4TASK 3 ...........................................................................................................................................53.1 Alternative strategies related to market entry limited growth and sustainability..................53.2 Selection of best strategy......................................................................................................6TASK 4 ...........................................................................................................................................64.1 Roles and responsibilities of personnel in strategy implementation....................................64.2 The essential resources requirements for execution of new strategy for Volkswagen.........74.3 Evaluation of SMART targets in business strategy .............................................................8CONCLUSION ...............................................................................................................................8REFERENCES .............................................................................................................................10
INTRODUCTIONBusiness strategy is considered as the effective organisational plan which is essential indealing with business objectives and set aim. It plays the most effective role in order to gaincompetitive advantage at market place. The basic purpose of each organisation is to achieve theirgoals and objectives within a stipulated period of time from which an effective business strategyis required. It is required for a firm to manage their work according to the framed strategies sothat it will be easy for them to attain growth and success in a systematic and effectual way.Volkswagen is the largest auto mobile manufacturer in Europe that is chosen for the presentstudy. This report will study about the strategic positioning of firm as well as its environmentalaudit with assessing the significance of stakeholder analysis. The roles and responsibilities ofpersonnel who are responsible for strategic implementation will be described here as well.Further, contribution of SMART targets will be highlighted as well. TASK 1 Covered in ppt..TASK 22.1 Identification of strategic position with assistance of organizational auditThe basic requirement of each business organisation is to formulating an effectivestrategy which helps them to evaluate those factors in working environment that are impactful indecreasing the performance of firm and does not let them to attain growth and success. Internalaudits are important tools that are used by firm to analysing their difficulties which may affectorganisational performance (Acquaah, 2013). It can be described as consulting and objectiveactivity which create values in operation function of company. Organisational audit is asystematic approach which helps in reducing conflicts and obstacle at the work place or helps inproving a effective way to running all business activities in smooth manner. This also helps inidentifying strength, weaknesses, opportunities and threats of firm. It can be measured throughSWOT analysis of business venture. SWOT analysis of Volkswagen is described as follows: StrengthVolkswagen is a multinational company who operates there businessactivities in various geographical areas. Its operates its products andservices over 160 countries; its vastly expand there business activities in1
Germany, China, Brazil and Asian countries. It is a car manufacturingcompany who deal in luxury cars and spend a huge amount in thedepartment of research and development in order to identifying thecurrent market situation. WeaknessesVolkswagen is possessing their business operation in some certaincountries which is considered as its major weaknesses. It has only 3%share in automotive market of Asian country. The company is work ongenerating more advancement in their products but is not enough forcapturing a wide area of market. OpportunitiesThese are accumulated through implementing companies strength at rightplace. These type of business are having more chance to expand theirbusiness operations in international market in order to making more profitand growth for company. It is easy for Volkswagen to enter into newbusiness segments just for generating more market share and profit. Thecompany is able to implement various changes through applying newtools and techniques at market place (Astrachan, 2010). ThreatsThe company is facing high loss in their profitability due to heavy priceof fuel. High rate of fuel will demand of hybrid cars and sales ofcompanies will also decreases. Strong market competition is the majortreat of companies growth and success. 2.2 Environmental audit for VolkswagenCompany was facing various issues related with cares which are developed by them asthey were eliminating smoke and pollution in very large amount, in the year of 2015. this hasimpacted on natural environment and also affect the health and safety of people (Auzair, 2011).This is the essential issue which is not accumulated by firm as they were not aware about thesituation and problem. Its get evaluated by firm when the sales of car were decreased ascompared to their competitors. It is required for firm to resolve it by making proper strategieswhich are effective in enhancing sales of firm. Environmental audit can be done throughPESTLE analyses and it ca be considered as the most essential tool in automotive industry. Thisis describes as follows: 2
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