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Business Strategy Assignment : KFC, Burger King and McDonald’s

   

Added on  2021-05-25

19 Pages3535 Words110 Views
Nutrition and Wellness
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BUSINESS STRATEGYModule code: 6WBS0008/9The continued dominance of the fast food giantsLecturer: Sir Usman GabaSTUDENT GROUP:Abdulraheem NiaziStudent ID19057979Sabee ur rehman19057784Awais Nadeem19058646Talha dilbar19057981
Business Strategy Assignment : KFC, Burger King and McDonald’s_1

Word Count : 2350Table of content:PestlePoter’s Five Forces Pricing Strategy Opportunities and threats of KFC, Burger King and McDonald’s innovation of restaurantsBibliography appendix 1
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Abdulraheem NiaziIn today's world the industry offast food Is growing rapidly andare evolving their marketingstrategies so that they can drivemore customer traffic With theadvancement of technology thesefast food companies need anonline presence having a websiteis important So that the company can showcase their new offerings and other items And upcomingdeals . Another key strategy is Handing out collectible items for children when they purchase kidmeals Especially for children it becomes a go to spot to spend more money (Rick Suttle,2019)Another key strategy is market segmentation Can be achieved through market research study andother demographic information’s we can also segment the market through activities and usage ofbuyer. As the key strategies of fast-food Giants is evolving and improving day by day it is also invitinga serious health issue obesity which is now common and a serious medical threat for the people (DrSophie Hawkesworth,2018).The growth of obesity and the increase in casual dining is due to the easy availability of unhealthyfoods and a change towards workplace jobs And the access of quick transport and tv set Are the
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reasons if you look at UK The cost of NHS is around 5 billion pounds every year Where more than 1/4of grownups are overweight (Dr Sophie Hawkesworth,2018).Fast Food Industry PESTEL Analysis
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