Analysis of Impact and Influence of Macro Environmental on an Organisation

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Analysis the impact and influence of macro environmental on an organisation..................1
TASK 2............................................................................................................................................5
P2) Analyse the internal environment and capabilities of an organisation.................................5
TASK 3............................................................................................................................................8
P3) Apply porter's five force analysis.........................................................................................8
TASK 4..........................................................................................................................................11
P4) Apply theory, concepts and models to devise strategic planning of an organisation.........11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy are the different tactics that has been applied by the business to gain
more competitive advantage in the niche market. There is a very tough competition in the market
with that there are various companies that works for same motto thus it is very hard to measure
the growth and success in this market (Aldea, 2018). To gain more advantage in terms of
generation of profit or sales company must applies different strategies within the business to get
a success and to be in the market for a very long period of time. It is also known as strategic
management process of the business in which different functions has been performed as like
formulation of different strategies and then implementation of that strategy within the business to
accomplish the goals and objectives of the business in an effective manner. In this report Tesco
has been taken that is the third largest British multinational groceries and general merchandise
retailer have the headquarter in Welwyn Garden City, Hertfordshire, England, UK. In this report,
the impact and influence of macro-environmental factors, analysis of internal environment
capabilities of the business, porter's five force analysis, concept and model that interpret the
strategic planning has been discussed.
TASK 1
P1) Analysis the impact and influence of macro environmental on an organisation.
Macro environmental factor are the external factor that affects the decision-making
process of the company. These are those factors that are not in the control of the business but
company performs different strategies to cope-up from that uncontrollable factors. It is important
for the business to measure these factors on an continuous basis as it has the direct impact on the
performance of the company. These factors has both positive and negative impact on the
performance of the company that depends upon the different services that is offered by the
company to their customers (Ansoff, 2019). As Tesco works on the largest scale and
development of strategies helps them to achieve the target in an effective manner. There is
different functions of the business that is as explained below as:
Mission: Tesco works with the mission “ we make what makes us better and together”.
Vision: Tesco has several vision has to they want themselves all around the world and
comes with the growing business with full of opportunities, always works with more innovation
and inspiring the customers by earning their trust and loyalty.
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Objectives: Tesco works with SMART objectives as specific, measurable, achievable,
relevant and time specific. And enhance the loyalty of the customers by provide quality and best
products to them.
Strategies has been formed to develop the best environment within the business that
further imparts the positive performance of the company in the market. It is the measure role of
corporate strategy manager to develop different strategy by which Tesco gains the competitive
advantage in the market.
Implementation of the strategies is very much important for the business as it provides
the specific path to the company to follow. With the help of strategies company achieve what
they want to be after some specified period of time. Strategic implement reflects where company
see themselves in future and to accomplish that there are different strategies that is implemented
by Tesco (Balon, 2019). Market is always been fluctuated with different strategies thus strategy
manager of Tesco performs different strategy to gain long time success and growth on wider
scale.
Different strategic planning techniques
 Benchmarking: It is a set standard of the company as what they want to achieve after a
period of time. Tesco analyse all the different components of the market and their
competitors as well to gain the competitive advantage and maintain sustainability within
the business.
 Business analysis: After a complete analysis of the market corporate strategic manager
of Tesco compare there strategies with there competitors and implements the change as
per the requirement.
There are different frameworks and analyses that has been opted by the corporate strategy
manager of Tesco that is as explained below as:
Stakeholder analysis: It is an analysis that is performed by the company to identify every
individual that is linked with the company as before the start of any project. As per the
participation and involvement of an individual strategy manager makes different group and then
make effective communication with them to achieve an efficient result (Cosenz, 2018).
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