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Business Strategy Assignment (Solved)

   

Added on  2020-10-05

17 Pages5034 Words344 Views
Business Strategy
Business Strategy Assignment (Solved)_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Presenting an internal and external analysis of L'Oreal.........................................................1Presenting Porter five force model for L'Oreal......................................................................6TASK 2............................................................................................................................................7Presenting different types of strategic directions for L'Oreal.................................................7Justification and recommendation of appropriate growth platform.....................................10Strategic management plan for L'Oreal................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONBusiness strategy is the action or set of decisions which helps the managers in order toachieve the business objectives. The report main aim is to understand the concept of businessstrategy and it is also based upon the case scenario of L'Oreal which is one of the leading firmand provide a range of skin care and accessories. Report present internal and external analysis byusing SWOT and PESTLE in order to determine the company's capabilities. Further, it alsodescribes the competitive environment of a firm by using Porter's five force model and it alosevaluate different types of strategic directions by using Ansoff growth vector matrix andrecommended the best growth platform and strategies for L'Oreal. Moreover, study produce astrategic management plan with strategies, objectives and tactics.TASK 1Presenting an internal and external analysis of L'OrealIn order to determine company's external macro factor, PESTLE analysis is used which isa framework, that is used to analyse and monitor external factors that impact upon theorganization's performance. 1Illustration 1: PESTLE Analysis(Source: PESTLE Analysis, 2019)
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