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PESTEL and SWOT Analysis of L'oreal

   

Added on  2020-12-09

17 Pages4898 Words487 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PESTLE Analysis of L'Oreal......................................................................................................1SWOT Analysis .........................................................................................................................3TASK 2............................................................................................................................................6Strategic directions for L'Oreal...................................................................................................6Recommendation and Justification.............................................................................................8Strategic management plan.........................................................................................................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness strategies defined organizations high stage plan for achieving a goal andreaching particular business objectives. Company management and owner make strategy toposition its firm in its target market area or to compete successfully (Amran and et.al., 2016).Through making good business strategies company satisfy their customers and achieve goodperformance. This process help firm to constantly developing business more and more andincrease its profitability. It is a long term plan of action which is designed to raise position andreputation in market place. The present report is based on L'Oreal, it is a French personal care organization which islocated in New York City. They established their headquarter in Berkeley Heights, New Jersey.In this report include SWOT and PESTLE analysis of company reflect their capabilities andpower of supply goods. This study also clarifies Porter's Five Force Model for analysis thecompetitive business environment of company. Furthermore, it justifies different types ofstrategies that help to direct firm toward success. Moreover, in this report will also giverecommendation and justification for growth of business and define strategic management planfor managing entire firm function and activities. TASK 1PESTLE Analysis of L'OrealPESTLE analysis is the best tool using by marketers to monitor and analyze externalmarketing environment or factors that impact on company (Razak and et.al., 2016). This is oneof the best strategic tool that help to understand market declination and growth, potential anddirection for management and business position. Political factors: Political factor include government rules and policies in whichorganizations have been working. L'Oreal is one of the most famous and leading1

cosmetics and beauty firm in the world. They make many different types of beautyproduct to meet up with the needs of modern global fashion trends. As supplying theirproducts globally the government policies affect firm very much. Trading policy andtaxation policies impact L'Oreal business because they get changed according to thesituation needs by the government. Import policies play vital role in growth and successof firm which directly effect on its profitability and productivity. Thus, to run businesssmoothly company need to follow all the rules and policy. This factor influence L'Oreal trading policy and international access that make difficultyfor their business, however if government low taxes charges on trading that will be beneficial fororganization. 2Illustration 1: PESTLE Analysis (Source:Pestle Analysis of L’Oreal, 2019)

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