Business Strategy

This presentation discusses the way in which business mission, vision, goals, objectives and core competencies inform strategic planning, factors to consider when making strategic plans, effectiveness of techniques used for developing business, and references.

Business Strategy

Table of Content
 Introduction
 Assessing the way in which business mission, vision,
goals, objectives and core competencies inform strategic
planning
 Factors that have consider when making strategic plans
 Effectiveness of techniques used for developing business
 References

Introduction
Formulating plans and policies are important for
every business organisation. This is
beneficial in the achievement of growth and
objectives of firms which helps in their
growth and development. Business should
plan its strategies which are helpful in
achieving lengthy retentions so that they can
easily carry out their business operations in
an effective way.

Business mission, vision, goals inform
strategic planning
Business strategy helps in getting success and achievement of goals and
objectives of a particular company in an appropriate manner. Also, it
assists to develop healthy and positive working environment in the
organisation. In context of Swing Patrol, it is a dance company of UK. The
major aim of this organisation is to teach dance to every person as well as
provide several offers to them.

Continued...
Mission: Mission plays important role, that assist to meet desired standards
of organisation. It is an effective statement, which provide directions in
support to formulate vision.
Vision: It refers to, what exactly wants to achieve in future. This is a written
statement, which assist to determine and identify about that in the future
where a company wants to see themselves.

Continue...
Goals: Goals define, targets of a particular company which wants to
achieve in minimum time period. The major responsibility of employers,
is to set major long and short term goals of organisation.
Objectives: Goals and objectives are not same, they has some difference.
Objectives is mainly related with progress of company, in which
necessary to decide target goals in effective way.
Core Competencies: It refers to, determine and identify as an strategy, with
the help of this properly differentiate an organisation from others.

Investment plan
For implementing the investment plan in business firm, it includes some major
stages as well as company's vision, mission, goals, objectives and core
competencies plays important role.
Basis Time
Research 15 to 20 days
Determine purpose
of plan
5 days
Identify company's
profile 5 to 10 days
Document all
aspects of business
2 days
Choose strategic
marketing plan
2 to 3 days
Implementation 10 days

Factors that have consider when making
strategic plans
Business strategy plays an important role in organisation. With the help of this,
firm easily achieves long and short term goals and objectives of business.
Business environment includes several factors and issues which can put a
huge impact on the working process of Swing patrol.
 Future Targets
 Current market situation
 Customers

Effectiveness of techniques used for
developing business
There are different techniques which
are used by organisations in order to
achieve there goals and objective in
effective ways. This can be achieved
with the help of BCG matrix.

References
Peteraf, M., Gamble, J and Thompson Jr, A., 2014. Essentials of
strategic management: The quest for competitive advantage.
McGraw-Hill Education.
Campbell, D., Edgar, D and Stonehouse, G., 2011. Business strategy:
an introduction. Palgrave Macmillan.

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