Business Strategy: Assessment, Analysis, and Techniques for Development

BUSINESS STRATEGY

1.1 Assessment to inform strategic planning
 For the formulation of the business strategy it is necessary to understand the concept of strategic
planning. It is a complex process in which the managers and leaders of the organization will determine
the vision and accomplish a critical task of identifying the goals and objectives for the future. They
will analyse the core competencies which are required for the formulation of the strategic plans. It is
also considered as analysis of the ways through which the organization will carry its activities in order
to achieve its objectives vision, mission and objectives. It is a concept of interpretation of the priorities
for the objectives to accomplish the stated vision. In this context, the vision mission and objectives of
the company of Swing patrol has considered on the basis of which strategies are formulated.

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 Vision: It is a statement which determines what the organization want to achieve in the
near future. In the above study, it can be said that the organization Swing patrol has the
vision of Being an excellent dance academy across London and want to capture maximum
number of dancers in 5 years. It has been recognized that the organization will accomplish
its vision in the future if it will follow a successful business strategy.
 Mission: It is a statement which describes the short term quantified goals which an
organization wants to achieve in the current financial year. It has been analyses that the
Swing patrol has a mission to start the 5 new avenues in the London and wants to acquire
more staff and qualified volunteers and to share the wonderful, joy full dance.
 Objectives: It is the aim of the managers for the organization which has to be achieved for
the attainment of the vision of Swing patrol. In the organization managers has an objective
to hire some qualified and professional teachers for the students or dancers.

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 Vision: It is a statement which determines what the organization want to achieve in the near future. In
the above study, it can be said that the organization Swing patrol has the vision of Being an excellent
dance academy across London and want to capture maximum number of dancers in 5 years. It has been
recognized that the organization will accomplish its vision in the future if it will follow a successful
business strategy.
 Mission: It is a statement which describes the short term quantified goals which an organization wants
to achieve in the current financial year. It has been analyzed that the Swing patrol has a mission to start
the 5 new avenues in the London and wants to acquire more staff and qualified volunteers and to share
the wonderful, joy full dance.
 Objectives: It is the aim of the managers for the organization which has to be achieved for the
attainment of the vision of Swing patrol. In the organization managers has an objective to hire some
qualified and professional teachers for the students or dancers.