Business Strategy

Unit Number and Title Uni
t 32
Project Title Tesl
a
BUSINESS
STRATEGY
1

Table of contents
INTRODUCTION...........................................................................................................................4
Application of appropriate framework and identification of influence of macro
environment on organisation functioning................................................................................4
Evaluation of macro environment in order to converse strategic decisions.........................6
Evaluation of internal environment with the help of appropriate framework....................7
Application of Porter’s Five Forces......................................................................................10
Strategies in order to increase organisational competitive advancements.........................13
Application of models, theories and strategic plan for organisation..................................13
Strategic management plan.....................................................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

3

INTRODUCTION
Business strategy is being termed as a course of action and decision that provide formative
directions to operation of an organisation. In simple terms, it is a working plan that aids an
organisation to achieve their vision, objectives and gain more competitive advancements by
optimising their financial performance (Brewster, 2017). By undertaking business strategy,
organisation can effectively able to gain strategic edge over the competitors within marketplace.
Present report is based on John Lewis; it is British retailer engaged in the process of offering
cosmetics, watches, furniture, clothing, food, jewellery etc. to customers. In this present report,
formative discussions have been made on factors within macro environment that affect
functioning of organisation. In addition, this report includes SWOT, PESTLE and VRIO
analysis with the help of which an organisation is effectively analysed by considering its internal
and external environment. Along with this, present report also includes porter’s five force
analysis by which a well-defined strategic management plan is developed that can aid company
to increase its profitability and productivity.
Application of appropriate framework and identification of influence of macro
environment on organisation functioning
Organisation is required to evaluate factors that are prevailing in macro environment as to
operate functioning of business in well-defined manner. It has been identified that those factors
affect functioning of organisation and will significantly impact on productivity and profitability
of company operations. To analyse the factors which may affect the operational strategies of
John Lewis, PESTLE can be used in following way –
PESTEL Analysis
Political:
It has been determined by management of John Lewis Limited is looking forward to
enlarge their operations in the provinces of United Kingdom Marketplace. Europe have less
number of market limitations that provide an ease to organisation to enter within Marketplace
with more diversify and opportunity towards creating large base of competition. Some factors
like instability of political rights, trade restrictions or trade wars, arise a number of challenges in
front of organisations, to run their business both at domestic and international level effectively.