Implication of Ansoff Matrix for MILK Education Recruitment Agency

Business Strategy

INTRODUCTION
Business strategy is a detailed and systematic document which provide effective direction
and guidance to organisation in terms of accomplishing the pre determined content inside
appointed time duration. By formulation of this, it help firm to function its activity in an
organised course of action, it also enable firm to determine the potentiality or capability of
business environment i.e. internal and external . Along with this, it empower organisation to take
corrective course of act in order to increase competitory reward among competing industry
(Johnson, 2016). In context of this report, MILK Education recruitment agency has been
considered which is well known for its values and working culture in regard of supplying skilled
talents and manpower to schools across Merseyside, Manchester and Midlands. In this study, it
highlights analysis of the internal business environment by implying SWOT and VRIO, usage of
Porters Five Force model to examine the competitive force of company. Finally, implication of
relevant theories and produce strategic management plan for achieving the desired objective in a
stipulated time education.
TASK 2
P2 Examine internal capabilities of company
SWOT analysis is considered as trenchant tool which empower organisation to analyse
internal potentiality or ability as well as drive them to apply best strategic conclusion to grab all
potential opportunities in order to raise competing reward over competitive business. IN relation
to MILK Education recruitment, it make an attempt to ascertain its internal business environment
with the implication of SWOT analysis are explained below:
Strength
 MILK Education is mainly known for placing highly skilled or talented workforce in
different organisation through their recruitment services. The another strength of MILK Education is their R&D skills which empower them to
obtain increased level of customer and employee satisfaction (Akter and et. al., 2016).
Weakness The major weakness of MILK Education is that it only operates its service in education
sector which limit company's growth scope in international level.
Opportunity

 Exploring the services into various kinds of sector is identified as one of the foremost
opportunity for MILK Education recruitment agency that enable them to improve overall
productivity and profitability ratio.
Threat
 The marketplace where MILK Education operates its service is highly competitive and
challenging that directly impact over establishment's volume of sales and proficiency
ratio (Olson and et. al., 2018).
VRIO Analysis: It is a framework which is used by businesses in order to analyse
capabilities which are accessible in terms of resources and also used by the organisations such as
milk education in order to attain all the business goals and objectives whether it is long and short
term. With the help of this, recruitment manager of an enterprise can easily analyse the factors
which are resulting in the benefits and drawbacks for the company. All resources of an
organisation are mentioned as under:
Resources Valuable Rare Imitable Organised
Customer
experience
✔ ✘ ✘ ✘
Global
competition
✔ ✘ ✘ ✘
Ability to raise
capital
✔ ✔ ✘ ✘
Research &
Development
skills
✔ ✔ ✘ ✘
Technology ✔ ✔ ✔
Human resource ✔ ✔ ✔ ✔
 Valuable: This table describes the all valuable factor which is used by the milk education
to implement all its actions which are valuable for an organisation as through its help,
company can predetermine its objectives which needs to be achieved (Comfort, D.,