Strategic Enterprise Resource Planning Management in a Global Corporation

A comprehensive analysis of global business strategy reveals that standardization is a key component of competitive advantage. Corporate social responsibility (CSR) plays a crucial role in strategy formulation, and organizations must align their human resources with their overall business strategy to achieve success. The importance of knowledge management and dynamic capabilities in achieving competitive advantage cannot be overstated. In addition, the role of institutional networks and business models in emerging country markets is also significant.

BUSINESS
STRATEGY
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TABLE OF CONTENTS
TASK 1............................................................................................................................................4
A. Assessment of strategic planning context of Tesco...........................................................4
B. Factors involved in developing strategic plans..................................................................7
C. Strategic planning techniques for Tesco............................................................................9
TASK 3..........................................................................................................................................11
A. Analysis of strategic positioning of organization by organizational audit......................11
B. Environmental audit of Tesco..........................................................................................13
TASK 4..........................................................................................................................................17
A. Roles and responsibilities of the staff at Tesco...............................................................17
B. Analysis of resources required for implementing the proposed strategy.........................18
C. Importance and implementation of SMART objectives for the proposed strategy.........20
REFERENCES..............................................................................................................................22
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ILLUSTRATION INDEX
Illustration 1: Strategic planning context.........................................................................................6
Illustration 2: Contribution of various components of strategic planning.......................................8
Illustration 3: Strategic model.........................................................................................................9
Illustration 4: BCG Matrix.............................................................................................................11
Illustration 5: value chain analysis................................................................................................14
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TASK 1
A. Assessment of strategic planning context of Tesco
Strategic planning is the very crucial part of the business operation. It is the process of
defining the strategy and making decision for allocating resources to enhance the mechanism of
the company and thus delivering high results for the organizational success (Eigenhuis and Dijk,
2007). The given case scenario provides effective information about visions, missions,
objectives, goals and core competencies of the company. This effectively helps in delivering
high value to the strategic planning of the company.
Illustration 1: Strategic planning context
(Source : Franz and Petersen, 2012) Vision: The vision statement of the company provides a futuristic plan about where it
wants to be in the coming future. It plays a significant role in attaining long term success
of the business. Tesco has developed an effective vision for the growth and development
of the entity which provides an aspiration view of where it wants to be in the future
(Fernando, 2012). It sets a benchmark for the company which assists it in developing
effective growth strategies. It creates a foundation for the company and directs it towards
the core business objective. Mission: Mission statement of a company helps in developing an effective impact on the
overall growth of the company by expressing overall purpose of business. The mission
statement of Tesco is simple and expressive which has helped in communicating the
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goals of business to all its stakeholders. It creates an effective impact on external
stakeholders and consumers as well. It helps in developing Key performance indicators
which inturn helps in monitoring the overall performance of the company. Objectives: It defines the core purpose of the company to develop effective impact on
growth and development within current market situation. Objectives of Tesco defines
long term goals which are in alignment with vision and mission statement of the
organization. It clearly defines the major purpose of the company for specific time frame
(Fulford, 2013). The objective helps the company in developing growth plans for the
organization to enhance its market share and establish brand image within the economy. Goals: These are specific and time-bound goals which helps in defining specific actions
that a company must undertake for attaining success within the market. Goals are short
term plans of the company which are based on the objective of the company. Goals of
Tesco simplifies the objectives to develop attainable plan of actions which helps in
communicating the business objectives to employees in simpler way.
 Core competencies: These are the functional areas that have been effectively developed
and mastered by the organizational units and are the source of the highest sale generation.
The core competencies of Tesco are the retailing goods and services. The organization
has created a well established position for the same in the global economy (Galbreath,
2009). This helps Tesco in creating an effective impact on the consumers d competitors
as well. Core competency helps in analyzing the major strength of the company which
helps in creating maximum sales.
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The above strategic planning context of Tesco reflects the efficiency of the organization
in developing an effective impact on the growth of the organization. Strategic planning seeks to
develop the short-term goals to achieve long term success. The process of strategic planning of
Tesco helps the company in the same. All the mentioned components contributes highly in
developing the strategic planning for Tesco. The vision and mission statements are the crucial
components of communicating organizational purpose to major stakeholders of the organization
who have high level of contribution in growth and development of the business. These
components provide direction for business plans. Strategies are developed to enhance the
competitiveness of the units and helps in developing a winning edge for Tesco. This helps in
determining how the company must process to attain vision and mission. Goals and objectives of
the company are developed on the basis of strategy and it highly contributes in defining the
measures to gain success within the market. Thus the above discussed components helps in
delivering high level of growth for business.
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Illustration 2: Contribution of various components of strategic planning
(Source: Ghezzi, 2013)

B. Factors involved in developing strategic plans
Strategic plans are the very crucial part of the organizational success and development.
Tesco has developed efficient system of planning and developing the system of working. Various
factors considered in developing the plans include:
1. Who should be involved in planning:
Strategic plans are not superficially generated planned. These plans are developed and
executed by the human resource of the organization. The employees and management mutually
develop the plans and implement them to attain the goal. Stakeholders plays a leading role in
determining and developing organizational objectives and strategies. They contributes in the
development of foundation of the business and creates effective impact on the overall growth of
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Illustration 3: Strategic model
(Source:Business strategy. 2014)

the company. Tesco must involve its stakeholders in developing effective plans for the
organization (López, 2005). This will help the company in developing an effective
understanding of both internal and external sources in developing long term plans. The
contribution of stakeholders in planning and development of the company is high and significant.
Top management and strategic business partners helps in developing mission and vision
statement. These are formed and continued for effective business working. Employees of the
company also significantly contribute in the process by evaluating the internal business
environment and helping in developing objective and goals for attaining success. Consumers
helps in evaluating needs and demands. Tesco analysis changing needs and preferences to
analyses what does the company needs and how to attain the same. The stakeholders will help in
developing better understanding of business environment thus will assist the organization in
creating an edge in the market.
2. The company's short-term and long-term targets
Targets are the small yet specific plans of the company which helps Tesco in analyzing
the clear objectives to be attained within the organization. These helps the companies in
evaluating where the company currently is and where it want to reach. The long term targets of
the company must be developed such that, it helps in analyzing strengths and weaknesses of the
origination and developing the effective plan for the same. Tesco efficient plan and analyses the
long term targets for attaining high level of growth and development within the market. It must
evlauate long term target for developing its market share. This aid the company in accomplishing
the future prospects thus demand effective planning (Kourdi, 2010). Long term targets demand
effective alignment of business activities with the set targets. This require high level of
assessment on the basis of which short term targets are developed. The current long term target
of Tesco is to increase the global sales. The short term target deals with developing a system of
creating aggressive yet achievable targets for the employees and management. These are the time
bound target which varies from 1 day to 1 month. The short term plans helps in achieving the
long term targets for the origination. Tesco must carefully assess and examine the time frame and
attainability of short term targets as these develops the basis of long term goal achievement.
Proper guidance, monitoring and controlling helps the company in efficiently attaining the
organizational goals. For example to enhance global sales by 2018 he company must develop
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short term plan and strategies to increase sales and demand within the market. Careful
monitoring of the same will help in achieving the set targets.
3. When the planning should be carried out
Planning must be a time bound process. It helps in creating an effective impact on the
organizational development and assist in setting the effective objectives for the same. The
strategic planning process is not effectively succeeded in the market if time factor is not
considered by the marketing and research team. This helps in developing an aggressive but
achievable targets and objectives for the company (Pitta and Pitta, 2012). Tesco must develop a
time bound system of developing the organizational plans which will help the system in creating
clear specific objectives which are to be achieved.
C. Strategic planning techniques for Tesco
Strategic planning techniques helps in developing a clear and specific overview of the
organizational performance within the market. This helps the companies in analyzing what is to
be done and its impact on the company performance. Various techniques that may helps Tesco in
developing efficient success within the economy are:
 BCG Matrix
Illustration 4: BCG Matrix
(Source: Preble, 2005)
This is one of the most effective strategy which helps in creating an effective impact on
the growth and development of the company. This is a very powerful technique for analyzing the
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market on the basis of two parameters i.e. market share and market growth. This technique helps
in effective planning within the market. The company uses this measure in creating an effective
impact on the overall organizational growth (Richardson, 2008). Tesco use this technique to
analyze the various part of its portfolio and understand the possibilities for the overall growth of
the company. Various quadrants determine various strategies for the growth of the company.
Tesco can evaluate growth prospects of various segments of business by implementing BCG
matrix for the company. This will helps the company in analyzing what is the current state of the
business and what possible strategies may help for improving the same. This tool is very
effective for strategic planning process as it reflects the alignment between current market share
and growth prospects. It will help the company in guiding where to invest in order to attain high
profitability of business.
Star Quadrant is the most effective one which represents the high market share and high
growth prospects. Thus this quadrant is the strong part of the organization. Tesco food is the star
quadrant for the company thus needs the least investment in terms of prod\motion and
development. On contrary to this the dog quadrant represents the low market share and low
growth prospects. This poses the major challenge for the development of the company and thus
the company must liquidate the products lying in this quadrant (Teece, 2010). Thus BCG matrix
helps the company in determining its current position on the market and act accordingly. This
suggests various strategies to develop the portfolio of the company and gain success within the
market.
 PIMS
Profit Impact of Market Share is another planning technique that helps the organization in
evaluating key decisions that may help in improving the results of the business operations. This
long term strategy helps in analyzing the key performance of every SBU and its impact on the
overall performance of the company. Tesco may implement this strategy to understand what kind
of strategies will help it in attaining the major market share to create the difference within the
economy (Business strategy. 2014). This provides the key resource for such critical management
tasks as evaluating business performance, analyzing new business opportunities, evaluating and
reality testing new strategies, and screening business portfolios. This strategy will help the
company in gaining deep understanding about how is the organization performing in the current
market and what measures it must take in order to overcome the possible barriers. This method
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will provide empirical evidence about which strategy will help Tesco in gaining success within
the competitive market.
However, it is found that cited firm is working in the dynamic environment and firm has
lot of competitors who actually has same amount of capital and market share. Moreover, firm is
also facing stiff competition from their major competitors like Walmart, Marks and Spencer, etc.
If these firms comes with new discount offers and promotional coupons, then Tesco productivity
and efficiency will get affected because their competitors will be giving best of the product at an
affordable price to the cited business venture.
Moreover, there are also some weakness which cited firm has to overcome within
specific time frame. If proper precautions are not taken into consideration, then competitors will
have competitive advantage over them and they will not be able to secure the image which is
maintained by them.
TASK 3
A. Analysis of strategic positioning of organization by organizational audit
The environmental audit helps in developing the effective impact on the growth and
development of the organizational strategies. This helps the companies in develop the effective
understanding if the environment it is working in and its impact of various business activities.
The strategies implemented by Tesco to analyze the same are:
 SWOT analysis: This is the most effective measure to analyze the internal environment
of the company (Galbreath, 2006). The SWOT analysis helps in analyzing the strengthens
weaknesses, threatens and opportunities in the market. Tesco has been well established in
the economy.
STRENGTHS
 Market share
 Brand image
 Quality and price
 scope of growth
 Business portfolio
WEAKNESSES
 market ignorance
 low level of innovation
 ineffective adaption of market changes
 Low services
OPPORTUNITIES THREATS
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 Market expansion
 Business integration
 untapped market growth
 Fierce competition
 New business attraction (Aldi and Lidl)
 integration of services
 innovation
 Value chain analysis: Value chain is the link that helps the company in adding value to
the major business activities and its impact on the supporting activities.
(Source: Ghezzi, 2013)
Value chain analysis is a key tool used to increase the overall value of the organization
considering its strengths and weakness. It helps in linking the primary activities with the
supportive activities in order to gain maximum value for the company. This is an effective
measures for internal analysis of the company to gain high profitability. Tesco has developed an
effective image in the market. It continues to hold a market leadership in the retail business. The
companies have aligned its core competencies with the business environment. This has helped
the company n creating effective value to the employees and consumer. The well integrated
system of working within the market has helped the company in creating a cost advantage and
differentiation in the economy (Haley and Haley, 2006). This has helped Tesco in developing
high market position thus has raised the level of competition in the market. Tesco has developed
effective inbound logistic by developing strong bargaining power with supplier. It has helped it
in offering high quality products at comparatively low price. Strong supply chain and effective
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Illustration 5: value chain analysis

technological resources has helped the company in creating competitive operation management.
Online and offline retailing measures has helped it in creating strong distribution system thus
developing affluent outbound logistics. Tesco has also implemented highly efficient marketing
ad promotional measures which helps the company in attracting maximum consumers. Moreover
dual strategy of cost leadership and product differentiation has helped the company in delivering
premium services to the consumers at comparatively low rate.
Moreover, Tesco inbound logistics are quite complex and mentioned company include
supply of various product categories which are delivered into different retail stores of cited firm
throughout the globe. However, organization has an history of poor supply treatment and due to
this, they have face various issues in form of delay in payment, poor quality of raw material, etc.
The operation of cited firm is not only extended till retail, but they are also dealing in Superstore
and express, etc. Cited firm has also different other segment in working and they are in form of
manufacturing and banking. The service aspect for the cited firm plays an important role as they
are majorly concerned with customer loyalty so that best of the service experience given to them
and make them loyal towards the venture. Cited firm seriously takes the feedback which is given
by customers so that they can work on them and make effective changes in the services which
they are rendering.
The above analysis of the company clearly reflects that Tesco has developed market
leadership within the economy by adopting affluent measures to attain high success measures.
Cost leadership and product differentiation measures has resulted in creating maximum values
for consumers. Moreover the technological up gradations and use of effective processes has
developed a competitive edge within the market for the unit. The core competitive advantages of
Tesco are aligned with the business environment that is focusing positive future outlook for the
company
 Culture and values: The culture and values of the company has helped it in developing a
unique market position within the economy. This has developed an effective measure of
creating a differential market image within the economy. The value of the business is to
create an effective business operation seeking environmental factors as well. This has
helped the company in gaining a competitive edge. The fair trade policy of the
origination and the competitive pricing has made Tesco market leader in UK market
(Kalkan, 2008).
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B. Environmental audit of Tesco
The external audit of the economy helps in analyzing the substantive opportunities and
threats within the economy, The global business operations of Tesco makes these factors
essential for growth and development of the company. To evalute the external business
environemnt of tesco the following measures willhelp the company in developing and attaining
the growth in the market:
 PESTEL analysis:
FACTORS IMPACT
Political The company has developed an effective impact on the global
economy by creating effective impact on the growth and development
of the company. The political policies of the government has created
an effective impact on the development of the company. Global
presence of the Company in countries like UK, Japan, Korea Thailand
Malaysia, turkey Poland etc. is influenced by political and legislative
framework. The company analyses the political factors to evaluate the
growth and development prospects.
Economic The busying behavior of the consumers have a direct impact on the
company's growth and development. Economic factors are a matter of
concern for Tesco since they impact directly on the buying behavior of
customers. In recent past financial slowdown impacted the company's
performance efficiently. The impact of slowdown on UK market
resulted in adverse impact on overall profitability of the company.
Social The social factors impact the tastes and preferences of the people
within the global market this help the company in creating an effective
impact on the development of internal sales and organizing the
business activities around the world. Social behavior and beliefs helps
in analyzing changing needs and preferences of people. Tesco has used
this measure to analyze the changing needs and preferences of the
consumers in different countries. Bulk shopping trends form example
has created revolutionary changes in retail segment. Social behavior of
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consumers is efficiently influenced by the same. Tesco analyses the
same to modify its product mix to meet consumer needs.
Technological These factors have direct impact on the business operation. There latl
business units of the company performs effectively due to updated
technologies and effective organizational resources. The new
technologies benefit both customers and the company; customer
satisfaction rises because goods are readily available, services can
become more personalized and shopping more convenient. Tesco has
implemented and upgraded systems to create a competitive edge.
Environmental The environment has low impact on the operation of the company.
However, the environmental policies makes this part a very crucial
part of the organizational development (Holbeche, 2013). This factor
helps the company in providing effective value. Changing climate and
low production has impact on the growth prospects of company as it
effects the food segment of the company.
Legal This factor has low impact on the growth prospects of the company.
The ethical operation of the business has helped it in gaining strong
brand image.
 Porter five forces: this is the effective policy of the organization in developing the impact
of increasing competition in the market. The porter five forces helps in analyzing the
impact of various forces of competition on the performance of Tesco. The result of porter
five forces for tesco may be analyzed as follows:
Threat of substitute products
and services
Tesco has recently developed high level of competition in the
market which has a direct impact on the profit on the
organization. Organizations such as Aldi and Lidl are giving
tough market competition to Tesco.
Threat of entry of new
competitors
Tesco has raised a high level of competition within the
economy, thus the threat of new entry within the market is low.
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Tesco, Asda, Sainsbury and Morrisons captures 80% of the
market share of the company which has relatively reduces the
threat of new entrant.
Intensity of competitive
rivalry
The intensity of competitive rivalry in the food and grocery
retail industry is extremely high. Retail consumers are price
sensitive and demand high quality of products and services thus
this offers low flexibility within the economy. The companies
are facing intense market competition to gain high consumer
loyalty.
Bargaining power of buyers The bargaining power of the buyers is high in the market due to
intense market competition. This is because consumers have
zero switching cost within the industry thus consuemrs can
easily shift to other companies on the basis of best offers.
Bargaining power of
Suppliers
The basic raw materials and inventory makes the bargaining
power of the suppliers low in the market. This is because Tesco
do not demand customized or specialized materials. The readily
available materials makes it easy to shift form one supplier to
other.
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TASK 4
A. Roles and responsibilities of the staff at Tesco
Tesco has decided to implement Substantive growth strategy in its business. For this
purpose, the roles and responsibilities of various individuals engaged at different job positions in
Tesco are as follows:
Senior Management Team:
For effective implementation of the given strategy the senior management of the
company plays an efficient role in developing and planning the most effective measures to
create competitive strategies. This level of management is significantly responsible for
developing long term and short-term objective of the company which efficiently aligns with the
company policies and missions. The major role of this level will be to analyse internal and
external environment of the company and create competitive measures to create a winning edge
within the market.
Responsibilities
 They are responsible for finalising the decisions taken by the middle level management.
 The top management delegates authority to the lower level management of the
organisation.
 They conduct meetings with the stakeholders of the firm to provide them sufficient
information regarding the functioning of Tesco.
 They are responsible for drawing out the necessary information from managers regarding
the growth of Tesco.
 They establish, coordinate and maintain an effective relationship between the board and
chairman of the firm (Pehrsson, 2007).
 CEO is responsible for adhering the strictness to maintain the regulations and rules
formed by BOD.
 He maintains the goodwill or reputation of the company in the global markets as Tesco
commences its business worldwide.
 For the successful implementation of the above Stated strategy, it is the responsibility of
the CEO to discuss the new business opportunities with the top level management of the
company.
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The Managers of the firm are responsible to maintain fluency in the organizational
structure. The play the role of managers and leaders to efficiently implement the strategy and
gain the growth aspects. Managers are the change infuser and helps in implementing the changes
efficiently. Effective delegation of roles and responsibilities helps them in delivering the required
changes. Managers will prepare the employees for changes implement the changes and monitor
the efficiency of employees. He is assigned to the following responsibilities:
 To maintain efficient communication channel for ensuring that information reaches to
every level of the organisation.
 Maintaining coordination with the hierarchical structure of the firm for getting the work
done in an effective manner.
 He uses analytical skills and makes judgement to solve the complex problems arising due
the competition prevailing in the market.
Individual Store Manager of the firm is plays a crucial role in the effectiveness of
planning. He will be crucially responsible for the making the strategies work. The key role of a
manager is to implement the strategy and attain the target to achieve the overall organizational
objective. He is implied for the below mentioned functions:
 For interpreting and collecting the information from the lower level management from
the employees of lower level management at Tesco in order to prepare the final report
which is submitted to the top level management.
 Allotting duties to the employees engaged at the last level to assist them in their
respective performances.
 Analysing external environment of the firm which comprises methods of capturing the
markets as well as policies framed by the competitors.
 The store managers are responsible for maintaining proper inventory records so that the
orders can be placed and received on time (Holbeche, 2013).
B. Analysis of resources required for implementing the proposed strategy
Tesco should cope up with the following new strategies in order to overcome the
drawbacks:
 It should reduces the cost of products.
 Tesco need to implement a centrally based management system.
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 Communication channel should be developed to establish better communication with the
suppliers and users.
In order to implement the proposed strategy, Tesco needs few resources in regard to the
suggestions mentioned above:
 Financial resources: For meeting the demands of all types of customers, the firm is
advised to reduce the price of its products. If the company fails to do so, it may lead to
decrease in the liquidity which is maintained by the company for implementing new
strategies, commencing future innovations and several other projects as well (Jansson,
2008). To overcome the scarcity of financial resources, Tesco needs huge amount of
funds which can be generated by the firm's stakeholders, especially the shareholders. The
financial position of the company has down turned recently due to new market entrants
and high competition as well. Thus credibility of the company will be questioned. Thus
financial resource will be major need to implement strategies
 Human Resources: To avoid duplication of plan, Tesco should implement a centrally
based management system. It is quite important because the company commences its
business globally, so, the strategies are developed among different worldwide divisions
of Tesco. Therefore, it requires expert manpower to operate the system and to manage the
database of the organization. Lately the news about human resource crises and
unauthentic company's operations has degraded the brand image of the company. Thus
Tesco must implement effective plans ad measures to enhance employee practices within
the company.
 Material Resources: the firm should have proper availability of the raw materials. It
should maintain the inventory stock appropriately so that the orders can be placed on time
and the supplier can be informed accordingly. Tesco should also focus on maintaining the
danger stock, or, the safety stock, which can be utilized in can of the delay of the orders
and in case of other such emergencies as well.
 Time Resources: The firm should assign time-bound objectives to the employees to
enhance the productivity of the firm as well as the employees. The time allocated to the
objectives should be adequate and enough resources should be provided to the employees
through which they can easily achieve the set objectives on time (Faupel, 2012).
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C. Importance and implementation of SMART objectives for the proposed strategy
 SMART approach:
SMART objectives helps the company in developing specific and precised plan for the
growth and development in this competitive era. This measure will help Tesco in creating an
effective measures to implement the strategy and get the desires results. Moreover this measure
helps Tesco in analyzing what the company wants to do and how it can be attained for
organizational growth and success. A SMART goal is defined as one that is specific, measurable,
achievable, results-focused, and time- bound. This clearly examines how the company will
proceed with the specific objectives. This measure helps in developing the chances of success by
developing a detailed plan which is effective and efficient for the company
◦ Tesco should be clear with its goals as it deals in variety of products and has to bring
in innovations in the products. For better results, the firm should work upon a single
product at one time and should be oriented towards that only (Kourdi, 2010).
◦ The company deals with a variety of products. So, it should develop a platform that
could rate the product and can make it unique and better from the competitors
products.
◦ Some of the goals set by the firm are totally impossible. Formulation of such ideas is
an expensive affair as it demands immense research which is worthless at times.
◦ Tesco need to plan such innovations which are realistic and acceptable (Moscardo,
Lamberton and Kershaw, 2013).
◦ Time is a big problem while implementing the strategy. So, adequate time should be
provided to each product or plan.
 Balanced Scorecard Method: It involves various factors like financial factors, customer
perspectives, consistent learning and internal corporate working. Considering these
factors will help Tesco in implementing the strategy effectively and efficiently in the
organisation (Kaplan and Norton, 2013).
 Collaborative approach: Tesco should focus on the internal auditors while
implementing the strategy because they coordinate in formulating the strategies only. So,
there is a need for training the auditors for making them participate in implementation as
well (Peng, 2013.).
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