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Business Strategy Assignment - New Kandy fashion

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Added on  2020-12-29

Business Strategy Assignment - New Kandy fashion

   Added on 2020-12-29

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Business strategy AcknowledgementI have taken efforts in this project. However, it would not have been possible without thekind support and help of many individuals and organizations. I would like to extend mysincere thanks to all of them.The completion of this assignment gives me much Pleasure. I would like to show mygratitudeMr. Azard (Bcas) for giving us a good guideline for assignment throughoutnumerous consultations. We would also like to expand my deepest gratitude to all thosewho have directly and indirectly guided us in writing this assignment.I would like to express my gratitude towards my parents & family members for their kindco-operation and encouragement which help me in completion of this project. I wouldlike to express my special gratitude and thanks to industry persons for giving me suchattention and time. My thanks and appreciations also go to my colleague in developingthe project and people who have willingly helped me out with their abilities.Thank you,Sangeetha subramaniyam.SANGEETHA SUBRAMANIYAM1BM 21KBM172108/ KJ46644
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Business strategy ContentsAcknowledgement....................................................................................................................................1Introduction................................................................................................................................................4Current situation of the organization..................................................................................................4Strategic planning VMOSA..................................................................................................................4Mintzberg’s 5ps strategy......................................................................................................................5Situational and pestle analysis for the organization (macro analysis)...........................................7Positive and negative impact of external environment....................................................................9Porter’s five forces analysis...............................................................................................................12Porters five forces for new Kandy fashion.......................................................................................13Competitive analysis...........................................................................................................................14Resource Based View........................................................................................................................16Micro analysis (internal analysis)..........................................................................................................17VRIO Analysis.....................................................................................................................................17Stakeholder analysis..........................................................................................................................18McKinsey 7s model.............................................................................................................................20Strategic formulation..............................................................................................................................21The Ansoff matrix................................................................................................................................21Bowman’s Strategy Clock..................................................................................................................23Porters value chain.............................................................................................................................24Porters value chain analysis done for new Kandy fashion............................................................25BCG growth share matric..................................................................................................................25Strategic implementation, monitoring and control..............................................................................26Conclusion...............................................................................................................................................27References..............................................................................................................................................28SANGEETHA SUBRAMANIYAM2BM 21KBM172108/ KJ46644
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Business strategy Table 2.......................................................................................................................................................9Table 3.....................................................................................................................................................10Table 4.....................................................................................................................................................14Table 5.....................................................................................................................................................16Table 6.....................................................................................................................................................18Table 7.....................................................................................................................................................20Table 8.....................................................................................................................................................22Table 9.....................................................................................................................................................25Table 10...................................................................................................................................................27YFigure 1....................................................................................................................................................12Figure 2....................................................................................................................................................19Figure 3....................................................................................................................................................20Figure 4....................................................................................................................................................21Figure 5....................................................................................................................................................23SANGEETHA SUBRAMANIYAM3BM 21KBM172108/ KJ46644
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Business strategy Introduction The chosen organization is New Kandy fashion. It’s found in Kandy and which sells allkinds of clothing. Their product are – women, men, kids, other items (cloths). Vision statement of the organization To be the leader in all areas of the clothing industry.Mission statement of the organization To provide a wide range of products and services of the highest quality while satisfyingits valued customers.Current situation of the organization Currently the industry main objective to increase its market share and to bring thebusiness back to the former level because due to past 6 month the business was in lost.The organization follows a transformation leadership style. This organization follows atransformation leadership style. This organization has a considerable rate onlinecustomer base. Due to the current situation of the country the organization is currentlysuffering from customer loss.VMOSA is. The strategic planning process related to groups of people deciding togetherwhat they want to accomplish, and how they are going to get there.One way to make that journey is through strategic planning, the process by which agroup defines its own VMOSA that is its vision mission objectives strategies and actionplans. VMOSA is a practical planning process that can be used by any organization orinitiative. This comprehensive planning tools can help our organization by providing ablueprint for moving from dreams to actions to positive outcomes for your community.Strategic planning VMOSA VisionMissionObjectivesStrategiesAction plane Vision To be the leader in all areas of the clothing industry.SANGEETHA SUBRAMANIYAM4BM 21KBM172108/ KJ46644
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