Business Strategy for Mark and Spencer Company

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Framework.......................................................................................................................................3
Examining the external analysis of the organization..................................................................3
Examining the internal analysis of the organisation...................................................................5
To analyse the competitive advantage .......................................................................................8
Porter's generic strategies..........................................................................................................10
Ansoff matrix............................................................................................................................10
CONCLUSION..................................................................................................................................
........................................................................................................................................................12
REFERENCES..................................................................................................................................
........................................................................................................................................................14

INTRODUCTION
Business strategy is the complete plan which include specific actions and tools to achieve
the goal of success. Business strategy helps to outline the factors which helps the organization to
know about how they compete in the market, to decide their strategies for their product and
services (Quenum and et.al 2019). This strategy are roadmap to the organization as it develops
many opportunities for the organization to achieve their goals. Mark and Spencer company is
one of the leading food multi retailer organization of UK. Main headquarter of Mark and Spencer
company is located in London, England UK. Company is looking for effective strategic plan for
their product. This report include pestle, swot analysis, stakeholder matrix to know about the
macro environment of the company. VRIO and McKinsey's 7s model for examining the internal
environment of the organization. Report will further describe about the porter's five forces model
to evaluate the competitive advantage for the organization and porter's generic strategy or Ansoff
matrix.
MAIN BODY
Vision: vision of the Mark and Spencer is to be the best service and product provider in their
country.
Mission: Mission of the mark and Spencer company is to provide qualitative services and
product to their customers to achieve the goal of success.
Objective: Objective of the company is to achieve success rate by 65% in new market by the
end of this year.
Framework
Examining the external analysis of the organization
Pestle analysis
Pestle analysis is the marketing principle to analyse the macro environment of the
company. It gives complete report on external analysis of the organization. It includes key
factors which gives the external view that impacting the organisation. These factors are political,
economic, social, technological, environmental and legal factor.
Political factor:
Political factor involves all the government policy and rules that involve in the business
process. This political rule can be tax, bureaucracy etc. this factor affect the profitability of the

organization. Mark and Spencer company is operating in different countries as for them it is a
big threat because of different political environment of other countries (Sarjana and Khayati,
2019). For that purpose company need to implement some strategies to enter in new market as to
know about the political stability of the country, security of intellectual property, trade policy
and regulations, taxes etc.
Economical factor:
Economical factor include all the characteristics of the economy, which can be interest
rate, inflation rate, economic growth rate, foreign exchange rate etc. Mark and Spencer company
is retail company as for the retail industry pricing plays an important role if any other company
also offer the same product at lower price then definitely customer will go for their product
therefore mark and Spencer company need to consider all the economical factor in their strategic
plan as to know about the economic rate, raw material quality in retail industry, prosperity etc.
Social factor:
social factor includes all the cultural and demographic trend. It helps the organisation to
know about the behaviour of the customer. It involves age description, cultural characteristics of
the society (Chen, Eshleman and Soileau, 2017). For mark and Spencer company need to
consider all the demographic trend in their strategic plan which include age, gender, profession
of the person or to consider societal perception and class structure of the society to begin with
the development process of their product.
Technological factor:
Technological factor includes all the technical factor as rise of new technology in the
market is developing many opportunities for the organization. Mark and Spencer company
should also need to include technologies in their product development process so that customer
attracts towards their techy product and make investment in it.
Environmental factor:
Environmental factor includes climate, pollution, temperature environmental factor.
Therefore company need to consider all the environmental factor in their strategic plan to
achieve the sustainability in their business.
Legal factor: