Business Strategy: New Balance Athletic Shoes UK, Ltd

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................5
(1) Mission, Vision , Values...................................................................................................5
1.1 Mission:.......................................................................................................................5
1.2 Vision:.........................................................................................................................5
1.3 Values:.........................................................................................................................5
2) Corporate objectives...........................................................................................................5
3) Year by year evaluation.....................................................................................................5
3.1 Year 11.........................................................................................................................5
3.2 Year 12.........................................................................................................................6
3.3 Year 13.........................................................................................................................6
3.4 Year 14.........................................................................................................................6
3.5 Year 15.........................................................................................................................7
3.6 Year 16.........................................................................................................................7
Porters Generic Models..........................................................................................................7
Ansoff Matrix.........................................................................................................................8
(6) Functional Strategies.......................................................................................................10
6.1 Marketing:..................................................................................................................10
6.2 Operations:.................................................................................................................11
6.3 Supply chain and logistics.........................................................................................11
6.4 Corporate social responsibility..................................................................................12
6.5 Finance.......................................................................................................................12
CONCLUSION..............................................................................................................................13

INTRODUCTION
Business strategy is used to analyse the performance of the company and explained as
the collection of all the judgement and actions that is taken by the organisation to achieve
objectives and to assured a competitor place in the industry. This report analysis the business
strategies of “New Balance Athletic Shoes UK, Ltd” this company manufacture the athletic
goods , shoes , sports wear, for men , women, and children. This company export their products
globally (Borremans, Zaychenko and Iliashenko, 2018). New Balance Athletic shoes company
situated in Warrington, UK and founded in 1982. This report determine the mission, vision and
values of the organisation and also defined about the internal strategies of the firm and about the
environment as well as the evaluation also. All the business strategies and analysis of the
company is mentioned below.
TASK 1
(1) Mission, Vision , Values
1.1 Mission:
Mission of the New Balance company is ever been to help the presentation of contestant, and
with an incomparable concentration on quality and attainment. Means they want to manufacturer
a product that is very comfortable for the athlete to wear and present their performance.
1.2 Vision:
New Balance Athletic shoes organisation want to fixed the modular for consolation and comfort
and set in an industry and in the market that means they want to attract more customer base for
more profits and also they want to satisfy the customer performance and desires.
1.3 Values:
The core values of New Balance athlete believes in squad work with more potentiality and
honesty and they want more satisfaction of the consumers. They are much dedicated to develop
their brand image and want to gain high and reputed position in the market. They are more
customer directed that try to improve and develop the production of the shoes with trends and
fashion that leads to satisfy more consumers needs and satisfaction (rowne and et. al., 2018).

2) Corporate objectives
Corporate objectives are those that characterize the sector as a whole. ... Business goals generally
include fair performance and industry feedback. It is important that business goals cover a range
of key areas where the industry needs to deliver results rather than pursuing an individual goal.
3) Year by year evaluation
3.1 Year 11
The actual performance in year 11 in terms of largest variance is positive with 10.2% as
compared with its actual performance. This indicates that business has poor performance as
compared with projected one (Direction, 2016). On the other hand, the average variance shows
negative change with -8.7%; this indicates actual performance of the business is better than
projected. While smallest variance come up with great improvement in actual performance by -
15.5%.
The score awarded in Leap frog award shown different picture of the company; as average score
change compare to 10 is negative, this indicates poor performance by the firm.
3.2 Year 12
In the year 12, largest variation showed positive percentage with 10.5%, which is greater than
that of 11. This means year 12 has more poor performance than 11, additional to this; the
negative figure of average variation is lower than 11 and it indicates actual performance in terms
of average variance is not as good as year11. Smallest variation of year 12 is greater than year
11; which means it has perform better than year 11.
The data of Leap Frog Award shows that average score earned by company from year 11 is
positive with great difference. This indicates excellent performance by the company compared to
year 11.
3.3 Year 13
The difference between projected and actual performance in terms of largest variance is positive
with +6.5%, this variance is lower than year 11 and 12 which is good performance indicator. On
the other hand; there’s very much less differences in terms of average and smallest variance; this
is good sign for the company in terms of near to accurate projection. This is also a sign of good