Business Strategy

Business Strategy

Executive Summary
Business strategies are formed on the basis of the market position and condition. His
project would review different elements in respect to the formation of marketing strategies in
respect to the organisation. Year by year evaluation in this project has reflected about the
company's performance in the market.

Table of Contents
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
Mission, vision and values of company.......................................................................................5
Mission..............................................................................................................................5
Vision ................................................................................................................................6
Values................................................................................................................................6
Corporate objectives....................................................................................................................6
Year by year evaluation...............................................................................................................8
Year 11...............................................................................................................................9
Year 12.............................................................................................................................10
Year 13.............................................................................................................................10
Year 14.............................................................................................................................10
Year 15.............................................................................................................................10
Year 16.............................................................................................................................11
Business environment analysis..................................................................................................11
Macro environment analysis ...........................................................................................11
Meso environment analysis.............................................................................................12
Micro environment analysis............................................................................................13
SWOT Analysis.........................................................................................................................13
Functional strategies..................................................................................................................14
Marketing.........................................................................................................................14
Operations........................................................................................................................14
Supply chain and logistics...............................................................................................14
Corporate social responsibility........................................................................................15
Finance.............................................................................................................................15
Overall performance review......................................................................................................15
CONCLUSION and Recommendations for future strategies........................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business strategy is identified as the strategies and policies formed to achieve the
business objectives of the company. This report is based on the case study of DITAS in respect
to its business strategies. The company is engaged in manufacturing shoes. This project would
critically evaluate the strategic formation of the organization. Henceforth, report will emphasis
over the mission, vision and values of the organisation that drive the business functions of
company. Corporate objectives of the organisation will also discuss in this project. Year by year
evaluation will also conduct in this project to analysis the overall performance of the company
that could support the strategic formation of the respective organisation will also demonstrate in
this project. This report will also analysis the business environment in context to the
organisation. Different models and framework will implement to assess about the respective
impacts business environment factors create over the business operations of company. This
project will also channelises respective information in regards to the macro environment and
competitive environment in context to the organization. The rest of the project would discuss in