Business Strategy of The Volkswagen Group Assignment

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Accessing ways in which vision, mission, objectives, core competencies and goals
informs strategic planning......................................................................................................1
1.2 Analysing the factors that needs to be considered while formulating strategic planning.2
1.3 Effectiveness of technique used while developing strategic business plan......................3
TASK 2............................................................................................................................................5
2.1 Strategic positioning of Volkswagen................................................................................5
2.2 Environmental audit of Volkswagen................................................................................6
2.3 Significance of stakeholder analysis while making new strategies..................................8
2.4 New strategy for Volkswagen..........................................................................................9
TASK 3..........................................................................................................................................10
3.1 Alternative marketing strategy to market entry..............................................................10
3.2 Selection of appropriate strategy....................................................................................11
TASK 4..........................................................................................................................................12
4.1 Roles and responsibility of personnels at Volkswagen..................................................12
4.2 Requirement for implementing new strategy.................................................................13
4.3 Contribution of SMART targets in achieving strategy implementation........................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business and its activities are changing throughout the world and in the era of
competitive business organisations needs to make a perfect strategy that could help the
organisation. Making business strategy involves processes like vision, mission, long and short
term goals (Auzair, 2011). Volkswagen is one of the biggest auto mobile makers of the world
and thereby dealing in the business of many kind of auto mobile vehicles like cars, tracts and
buses etc. It was established in the year 1937 by German labour front. Its revenue increased up to
106 billion in the year 2016. It is an employer of approx 626,720 workers in various units
throughout the world. This report provides the idea about the business strategy of the
Volkswagen group and this firm needs to make all these so as to come of its business crisis in
past few years. This report also provides the idea about the ways in which vision, mission and
core competencies helps in formulating business strategy and the ways in which it is important
for the firm to make these. It also focuses light on the factors that affect the decision making
process and strategic business plans. This report also helps to understand the position of
Company in the present market environment.
TASK 1
1.1 Accessing ways in which vision, mission, objectives, core competencies and goals informs
strategic planning.
In order to develop appropriate business strategy that helps firm in growing at a stable
rate and achieving its targets comprehensively, there is a need of defining vision, mission and
goals of an organisation. Business strategy is always develop citing the core competencies of the
company. These all things provides the pathway in which company has to move so as to survive
in the competitive market environments. These factors are like the torch bearers for the company
in their strategic planning.
Mission for any firm is the last destination which firm wants to reach and citing which making of
any business strategy needs to be made. whereas Vision is the idealogical pathway that
contributes the overall development of the firm and its various stakeholders. It is same as the
blue print the company makes while planning a strategy. Vision mission are forever and is
always being considered when any company wants to develop any strategy. On the other hand
goals and objectives are the targets that company wants to achieve in limited time frame and it is
1